Detox Audience in United States

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Detox has an estimated audience of 3,231,949 people in United States. 70.1% are female, 29.9% are male, average age 44.2. Top regions: Texas, California, Florida. Top brand affinities: Water purification, Thrive Market, Yahoo!奇摩名人娛樂, Metabolism, Kohl's.

The average Detox fan in United States is 44.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Water purification, Thrive Market, Yahoo!奇摩名人娛樂, with strongest over-indexing on Water purification (26.18× the country average). Demographically, the Detox audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Record label

Demographics of Detox fans

Demographic split for Detox audience in United States
MetricValue
Female70.1%
Male29.9%
Average age44.2
Estimated audience size3,231,949

Audience persona

The typical Detox fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Water purification.

Top regions in United States

Top regions ranked by reach for Detox in United States
RegionReachAffinity
Texas452,8861.63×
California418,7761.18×
Florida303,6671.39×
New York171,3240.95×
Georgia142,9291.44×
Illinois123,5231.15×
North Carolina111,5851.15×
Arizona96,0621.46×
Pennsylvania96,0200.88×
Ohio87,5470.88×
New Jersey87,5401.06×
Tennessee80,3221.24×
Virginia77,6260.99×
Indiana68,6351.16×
Michigan68,0500.81×
Washington64,5801×
Alabama62,6721.39×
Massachusetts60,9060.96×
Louisiana60,3841.45×
Colorado57,2441.12×
South Carolina54,7601.13×
Maryland52,2160.94×
Missouri47,1570.91×
Minnesota46,2591×
Wisconsin42,9080.88×
Mississippi41,8801.57×
Kentucky38,0350.94×
Oklahoma36,2871.01×
Nevada33,9401.09×
Arkansas33,5861.26×
Oregon33,2850.9×
Kansas30,8991.21×
Connecticut29,6600.91×
Utah23,2190.8×
Iowa22,2050.83×
New Mexico19,7251.22×
Nebraska17,0391.05×
Idaho13,3320.82×
Hawaii13,2710.96×
West Virginia11,1200.74×
Washington, District of Columbia8,2200.85×
Delaware7,6230.85×
Rhode Island7,5830.74×
New Hampshire7,0060.55×
Maine6,8360.59×
South Dakota5,8570.78×
Alaska5,6880.82×
North Dakota5,0780.76×
Montana4,7960.53×
Wyoming3,1750.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detox audience
BrandAffinityCategory
Water purification26.18×Food & Beverages
Thrive Market15.99×Food & Beverages
Yahoo!奇摩名人娛樂3.05×Internet & Social Media
Metabolism3.09×Health
Kohl's1.76×Shopping
Macy's1.54×Shopping
Hobby Lobby1.7×Home & Garden
Ketone2.8×Health
HomeGoods2.51×Home & Garden
Costco1.55×Shopping
Paleolithic diet3.35×Health
Old Navy1.55×Fashion & Accessoires
1080i1.89×Technology & Electronics
Aldi1.54×Shopping
Marshalls1.55×Fashion & Accessoires
Weight loss (Fitness And wellness)1.55×Health
Hair dryer2.6×Beauty & Wellness
Home decorating ideas2.22×Home & Garden
Alison Brie4.33×Movies & TV
Carbohydrate1.55×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detox audience
TraitClusterScore
IndulgenceJOY1.77
Family OrientationCONSERVATISM1.56
Pet OwnershipJOY1.53
Quality AwarenessPREMIUM1.46
Design AffinityPREMIUM1.4
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Detox
CountryShare
United States19.1%
Brazil16.3%
Italy10.5%

See Detox audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Detox have in United States?

Detox has an estimated audience of 3,231,949 people in United States, concentrated in Texas and California.

What is the gender split and age of Detox fans?

70.1% of Detox fans are female, 29.9% are male, with an average age of 44.2 years.

Which brands do Detox fans like most?

Detox fans show strongest brand affinity for Water purification (26.18×), Thrive Market (15.99×), and Yahoo!奇摩名人娛樂 (3.05×) over the country average.

Where do Detox fans live in United States?

Detox fans in United States are most concentrated in Texas (reach 452,886), California (reach 418,776), and Florida (reach 303,667). These three regions account for the largest share of the active audience.

What other brands do Detox fans also like?

Beyond Detox itself, the audience over-indexes on Thrive Market (15.99×), Yahoo!奇摩名人娛樂 (3.05×), Metabolism (3.09×), and Kohl's (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.