Rascasse Audience Intelligence

Detox Audience in United States

A data profile of the people who buy, follow and care about Detox in United States — modelled from more than twelve digital signal sources. Detox has an estimated audience of 3,231,949 people in United States.

#4894among Topic in United States#372in Health

The average Detox fan in United States is 44.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Water purification, Thrive Market, Metabolism, with strongest over-indexing on Water purification (26.18× the country average).

Demographically, the Detox audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detox fan in United States is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Water purification.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detox profile in United States.

Audience size
3.2M
in United States
Gender
70.1%♀
29.9% male
Age
44.2
average years
Country rank
#9648
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detox fans

70.1% are female, 29.9% are male, average age 44.2.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Detox audience in United States
MetricValue
Female70.1%
Male29.9%
Average age44.2
Estimated audience size3,231,949
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Detox audience in United States
Age bracketShare%
16-199%
20-2913%
30-3922%
40-4930%
50+26%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Detox audience comes from United States.

Worldwide audience distribution share by country for Detox
CountryShare
United States19.0%
Brazil16.2%
Italy10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detox audience in United States is strongest.

Fig. 05

Top regions by affinity

Detox fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.55×
02Texas~400K1.50×
03Louisiana~60K1.48×
04Georgia~100K1.43×
05Arizona~90K1.40×
06Alabama~60K1.38×
07Florida~300K1.35×
08Arkansas~30K1.29×
09Kansas~30K1.20×
10New Mexico~20K1.20×
11Tennessee~80K1.17×
12New Jersey~90K1.13×
13North Carolina~100K1.12×
14Indiana~70K1.12×
15California~400K1.11×
16Colorado~60K1.11×
17South Carolina~50K1.11×
18Illinois~100K1.08×
19Oklahoma~40K1.05×
20Washington~70K1.03×
21Nevada~30K1.03×
22Minnesota~50K1.02×
23Nebraska~20K1.01×
24Virginia~80K0.98×
25Kentucky~40K0.98×
26Maryland~50K0.95×
27Hawaii~10K0.94×
28Alaska~7K0.94×
29South Dakota~7K0.93×
30New York~200K0.91×
31Missouri~50K0.91×
32Massachusetts~60K0.90×
33Wisconsin~40K0.90×
34Oregon~30K0.90×
35Connecticut~30K0.90×
36Delaware~8K0.89×
37North Dakota~6K0.89×
38Ohio~90K0.88×
39Iowa~20K0.87×
40Idaho~10K0.86×
41West Virginia~10K0.85×
42Washington, District of Columbia~8K0.85×
43Pennsylvania~90K0.84×
44Utah~20K0.82×
45Rhode Island~8K0.80×
46Michigan~70K0.78×
47Maine~8K0.71×
48Vermont~4K0.70×
49Montana~6K0.69×
50New Hampshire~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Detox, United States
0.67×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detox audience
#·InterestCategoryAffinity×
01Water purificationFood & Beverages26.18×
02Thrive MarketFood & Beverages15.99×
03Alison BrieMovies & TV4.33×
04Paleolithic dietHealth3.35×
05MetabolismHealth3.09×
06City BankBusiness & Career3.03×
07KetoneHealth2.80×
08Hair dryerBeauty & Wellness2.60×
09HomeGoodsHome & Garden2.51×
10Sprouts Farmers MarketShopping2.31×
111080iTechnology & Electronics1.89×
12Trader Joe'sShopping1.79×
13Kohl'sShopping1.76×
14Hobby LobbyHome & Garden1.70×
15CostcoShopping1.55×
16Old NavyFashion & Accessoires1.55×
17MarshallsFashion & Accessoires1.55×
18Weight loss (Fitness And wellness)Health1.55×
19Macy'sShopping1.54×
20AldiShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detox audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.32×
MindfulnessBALANCE1.27×
Quality AwarenessPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detox audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Early Adopter MentalityPOWER0.68×
Social Media UsageJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detox have in United States?

Detox has an estimated audience of 3,231,949 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Detox fans?

70.1% of Detox fans are female, 29.9% are male, with an average age of 44.2 years.

03

Which brands do Detox fans like most?

Detox fans show strongest brand affinity for Water purification (26.18×), Thrive Market (15.99×), and Metabolism (3.09×) over the country average.

04

Where do Detox fans live in United States?

Detox fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Detox fans also like?

Beyond Detox itself, the audience over-indexes on Thrive Market (15.99×), Metabolism (3.09×), Kohl's (1.76×), and Trader Joe's (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Detox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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