Rascasse Audience Intelligence

Ketone Audience in United States

A data profile of the people who buy, follow and care about Ketone in United States — modelled from more than twelve digital signal sources. Ketone has an estimated audience of 23,385,024 people in United States.

#919among Topic in United States#49in Health

The average Ketone fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paleolithic diet, Trader Joe's, Metabolism, with strongest over-indexing on Paleolithic diet (5.55× the country average).

Demographically, the Ketone audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ketone fan in United States is more female, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Paleolithic diet.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ketone profile in United States.

Audience size
23.4M
in United States
Gender
73.1%♀
26.9% male
Age
43.9
average years
Country rank
#1341
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ketone fans

73.1% are female, 26.9% are male, average age 43.9.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Ketone audience in United States
MetricValue
Female73.1%
Male26.9%
Average age43.9
Estimated audience size23,385,024
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Ketone audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4927%
50+28%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Ketone audience comes from United States.

Worldwide audience distribution share by country for Ketone
CountryShare
United States34.8%
Italy5.1%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ketone audience in United States is strongest.

Fig. 05

Top regions by affinity

Ketone fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~600K1.33×
02Rhode Island~90K1.23×
03Indiana~500K1.20×
04California~3M1.18×
05Vermont~50K1.18×
06Connecticut~300K1.16×
07Iowa~200K1.11×
08Pennsylvania~900K1.10×
09Wisconsin~400K1.10×
10New York~1.5M1.08×
11Maryland~400K1.07×
12Georgia~800K1.05×
13Minnesota~400K1.05×
14Ohio~700K1.03×
15Michigan~600K1.03×
16Virginia~600K1.03×
17Washington~500K1.03×
18West Virginia~100K1.03×
19Louisiana~300K1.02×
20Illinois~800K1.01×
21Maine~80K1.01×
22Utah~200K1.00×
23North Dakota~50K1.00×
24Florida~1.5M0.99×
25North Carolina~700K0.98×
26Montana~60K0.98×
27South Dakota~50K0.98×
28New Jersey~600K0.97×
29Missouri~400K0.97×
30Nebraska~100K0.97×
31Texas~2M0.96×
32Mississippi~200K0.96×
33South Carolina~300K0.95×
34New Hampshire~90K0.95×
35Washington, District of Columbia~70K0.95×
36Kentucky~300K0.94×
37Oregon~300K0.94×
38Kansas~200K0.93×
39Idaho~100K0.92×
40Alabama~300K0.91×
41Oklahoma~200K0.91×
42Arkansas~200K0.91×
43Arizona~400K0.89×
44Hawaii~90K0.89×
45Tennessee~400K0.88×
46Colorado~300K0.88×
47Alaska~40K0.88×
48New Mexico~100K0.87×
49Delaware~60K0.87×
50Nevada~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Ketone, United States
0.80×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ketone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ketone audience
#·InterestCategoryAffinity×
01aveenoBeauty & Wellness18.55×
02Paleolithic dietHealth5.55×
03MetabolismHealth3.35×
04Weight loss (Fitness And wellness)Health2.46×
05Trader Joe'sShopping2.43×
06Whole Foods MarketShopping2.20×
07CarbohydrateHealth2.10×
08PhysicianBusiness & Career2.02×
09MarshallsFashion & Accessoires2.00×
10SugarFood & Beverages1.95×
11NutrientFood & Beverages1.90×
12MemeInternet & Social Media1.82×
13Texas RoadhouseFood & Beverages1.75×
14Dollar TreeShopping1.75×
15Kohl'sShopping1.73×
16EatingFood & Beverages1.71×
17Old NavyFashion & Accessoires1.69×
18PinterestInternet & Social Media1.55×
19Target CorporationShopping1.53×
20MedicineBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ketone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ketone audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.49×
CreativityOPEN1.43×
Sports ActivityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ketone audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.02×
Early Adopter MentalityPOWER1.06×
PatriotismCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ketone have in United States?

Ketone has an estimated audience of 23,385,024 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ketone fans?

73.1% of Ketone fans are female, 26.9% are male, with an average age of 43.9 years.

03

Which brands do Ketone fans like most?

Ketone fans show strongest brand affinity for Paleolithic diet (5.55×), Trader Joe's (2.43×), and Metabolism (3.35×) over the country average.

04

Where do Ketone fans live in United States?

Ketone fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Ketone fans also like?

Beyond Ketone itself, the audience over-indexes on Trader Joe's (2.43×), Metabolism (3.35×), Whole Foods Market (2.2×), and Weight loss (Fitness And wellness) (2.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Ketone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ketone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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