Ketone Audience in United States

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Ketone has an estimated audience of 23,385,024 people in United States. 73.1% are female, 26.9% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Paleolithic diet, Metabolism, Weight loss (Fitness And wellness), Whole Foods Market, aveeno.

The average Ketone fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paleolithic diet, Metabolism, Weight loss (Fitness And wellness), with strongest over-indexing on Paleolithic diet (5.55× the country average). Demographically, the Ketone audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Ketone fans

Demographic split for Ketone audience in United States
MetricValue
Female73.1%
Male26.9%
Average age43.9
Estimated audience size23,385,024

Audience persona

The typical Ketone fan in United States is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Paleolithic diet.

Top regions in United States

Top regions ranked by reach for Ketone in United States
RegionReachAffinity
California3,224,8931.25×
Texas2,029,7141.01×
Florida1,606,2771.01×
New York1,484,2381.14×
Pennsylvania905,2561.15×
Illinois829,5931.06×
Georgia802,5531.11×
Ohio762,0761.06×
North Carolina717,5861.02×
Michigan644,2991.05×
Massachusetts636,9561.38×
Virginia596,6901.05×
New Jersey584,0100.98×
Indiana553,2011.29×
Washington498,6691.06×
Tennessee435,5150.93×
Maryland431,6271.07×
Arizona427,6760.9×
Wisconsin402,5731.14×
Missouri369,8820.98×
South Carolina343,0900.98×
Minnesota340,3281.02×
Colorado332,5540.9×
Louisiana302,0111×
Alabama293,5150.9×
Kentucky277,1900.95×
Connecticut273,9711.17×
Oregon252,4430.94×
Oklahoma237,4770.91×
Iowa219,3571.14×
Utah210,4511×
Nevada187,5190.83×
Mississippi185,0650.96×
Kansas177,3310.96×
Arkansas176,3320.92×
Nebraska115,5320.99×
West Virginia109,7371.01×
Idaho103,8940.89×
New Mexico96,1160.82×
Rhode Island87,6491.18×
Maine87,2581.04×
Hawaii84,9620.85×
New Hampshire83,3960.91×
Washington, District of Columbia65,9920.94×
Montana60,9850.94×
South Dakota52,3270.97×
Delaware51,1650.79×
Vermont46,1891.13×
North Dakota45,4270.95×
Alaska35,5110.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ketone audience
BrandAffinityCategory
Paleolithic diet5.55×Health
Metabolism3.35×Health
Weight loss (Fitness And wellness)2.46×Health
Whole Foods Market2.2×Shopping
aveeno18.55×Beauty & Wellness
Meme1.82×Internet & Social Media
Eating1.71×Food & Beverages
Nutrient1.9×Food & Beverages
Kohl's1.73×Shopping
Medicine1.51×Business & Career
Pinterest1.55×Internet & Social Media
Marshalls2×Fashion & Accessoires
Physician2.02×Business & Career
Sugar1.95×Food & Beverages
Carbohydrate2.1×Health
Texas Roadhouse1.75×Food & Beverages
Target Corporation1.53×Shopping
Old Navy1.69×Fashion & Accessoires
Dollar Tree1.75×Shopping
Quality of life1.57×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ketone audience
TraitClusterScore
ExtroversionTHRILL1.36
Healthy LifestyleBALANCE1.33
DIY MentalityTHRILL1.14
Sports ActivityPOWER1.11
CreativityOPEN1.1
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Ketone
CountryShare
United States34.8%
Italy5.1%
United Kingdom4.8%

See Ketone audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Ketone have in United States?

Ketone has an estimated audience of 23,385,024 people in United States, concentrated in California and Texas.

What is the gender split and age of Ketone fans?

73.1% of Ketone fans are female, 26.9% are male, with an average age of 43.9 years.

Which brands do Ketone fans like most?

Ketone fans show strongest brand affinity for Paleolithic diet (5.55×), Metabolism (3.35×), and Weight loss (Fitness And wellness) (2.46×) over the country average.

Where do Ketone fans live in United States?

Ketone fans in United States are most concentrated in California (reach 3,224,893), Texas (reach 2,029,714), and Florida (reach 1,606,277). These three regions account for the largest share of the active audience.

What other brands do Ketone fans also like?

Beyond Ketone itself, the audience over-indexes on Metabolism (3.35×), Weight loss (Fitness And wellness) (2.46×), Whole Foods Market (2.2×), and aveeno (18.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ketone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.