aveeno Audience in United States

aveeno logo

aveeno has an estimated audience of 866,587 people in United States. 84.8% are female, 15.2% are male, average age 34.5. Top regions: California, Texas, New York. Top brand affinities: Pixi, First Aid Beauty, Kaya Scodelario, Clairol Professional, southwest airlines.

The average aveeno fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pixi, First Aid Beauty, Kaya Scodelario, with strongest over-indexing on Pixi (35.27× the country average). Demographically, the aveeno audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of aveeno fans

Demographic split for aveeno audience in United States
MetricValue
Female84.8%
Male15.2%
Average age34.5
Estimated audience size866,587

Audience persona

The typical aveeno fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Pixi.

Top regions in United States

Top regions ranked by reach for aveeno in United States
RegionReachAffinity
California124,2061.3×
Texas97,2561.31×
New York79,9691.65×
Florida71,9791.23×
Illinois35,9501.25×
New Jersey34,2791.56×
Georgia33,4771.25×
Pennsylvania32,9251.13×
North Carolina29,4641.13×
Ohio26,1440.98×
Virginia24,3211.15×
Michigan22,6261×
Massachusetts21,7711.28×
Maryland19,0681.28×
Tennessee18,1061.04×
Arizona17,7731×
Washington17,5121.01×
Indiana15,1910.96×
South Carolina13,7781.06×
Louisiana12,9841.16×
Colorado12,7490.93×
Connecticut12,3581.42×
Alabama12,3161.02×
Wisconsin11,9570.92×
Missouri11,5310.83×
Minnesota11,3760.92×
Kentucky9,8600.91×
Oregon9,0790.91×
Nevada8,8641.06×
Oklahoma8,5970.89×
Mississippi6,7730.95×
Arkansas6,4200.9×
Utah6,2990.81×
Kansas6,0670.89×
Iowa5,7410.8×
New Mexico3,7700.87×
Nebraska3,5890.83×
Idaho3,2820.76×
Hawaii3,1910.86×
Delaware3,0361.27×
West Virginia3,0140.75×
New Hampshire2,9290.86×
Rhode Island2,8781.04×
Washington, District of Columbia2,7801.07×
Maine2,5620.83×
Alaska1,5560.84×
Montana1,4650.61×
South Dakota1,2670.63×
Vermont1,1060.73×
North Dakota1,0950.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for aveeno audience
BrandAffinityCategory
Pixi35.27×Beauty & Wellness
First Aid Beauty37.72×Beauty & Wellness
Kaya Scodelario25.2×Movies & TV
Clairol Professional85.81×Beauty & Wellness
southwest airlines3.47×Travel & Leisure
Naomie Harris18.46×Movies & TV
Alba Botanica41.46×Beauty & Wellness
No734.34×Beauty & Wellness
CVS Pharmacy2.52×Shopping
Staples (Canada)2.53×Business & Career
Tattoo (2002 film)6.97×Movies & TV
Style Savvy15.89×Games
Dove Men+Care36.99×Beauty & Wellness
United Airlines2.25×Travel & Leisure
Great Depression4.49×Politics & Society
Hobby Lobby1.6×Home & Garden
DSW Designer Shoe Warehouse4.51×Fashion & Accessoires
IHOP2.22×Food & Beverages
Macy's1.5×Shopping
Ceres Brewery13.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by aveeno audience
TraitClusterScore
IndulgenceJOY1.46
Pet OwnershipJOY1.34
Design AffinityPREMIUM1.33
Price SensitivityPREMIUM1.28
Luxury OrientationPREMIUM1.24
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for aveeno
CountryShare
United States30.8%
Canada9.9%
United Kingdom6.7%

See aveeno audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does aveeno have in United States?

aveeno has an estimated audience of 866,587 people in United States, concentrated in California and Texas.

What is the gender split and age of aveeno fans?

84.8% of aveeno fans are female, 15.2% are male, with an average age of 34.5 years.

Which brands do aveeno fans like most?

aveeno fans show strongest brand affinity for Pixi (35.27×), First Aid Beauty (37.72×), and Kaya Scodelario (25.2×) over the country average.

Where do aveeno fans live in United States?

aveeno fans in United States are most concentrated in California (reach 124,206), Texas (reach 97,256), and New York (reach 79,969). These three regions account for the largest share of the active audience.

What other brands do aveeno fans also like?

Beyond aveeno itself, the audience over-indexes on First Aid Beauty (37.72×), Kaya Scodelario (25.2×), Clairol Professional (85.81×), and southwest airlines (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for aveeno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.