Rascasse Audience Intelligence

aveeno Target Market in United States

A data profile of the people who buy, follow and care about aveeno in United States — modelled from more than twelve digital signal sources. aveeno has an estimated audience of 890,122 people in United States.

#40among Personal care in United States#2614among Brand in United States#324in Beauty & Wellness

The average aveeno fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include First Aid Beauty, Kaya Scodelario, Clairol Professional, with strongest over-indexing on First Aid Beauty (37.72× the country average).

Demographically, the aveeno audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Individualism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical aveeno fan in United States is more female, around 34.5 years old, with strong Individualism tendencies and a notable affinity for First Aid Beauty.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the aveeno profile in United States.

Audience size
890K
in United States
Gender
84.8%♀
15.2% male
Age
34.5
average years
Country rank
#25580
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of aveeno

84.8% are female, 15.2% are male, average age 34.5.

Fig. 02

Gender split

84.8%
Female
15.2%
Male
Demographic split for aveeno audience in United States
MetricValue
Female84.8%
Male15.2%
Average age34.5
Estimated audience size890,122
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the aveeno audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4918%
50+10%
Fig. 04

Worldwide distribution

30.7%

of the worldwide aveeno audience comes from United States.

Worldwide audience distribution share by country for aveeno
CountryShare
United States30.7%
Canada9.7%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the aveeno audience in United States is strongest.

Fig. 05

Top regions by affinity

aveeno customers by region in United States
#RegionReachAffinity×
01New York~70K1.50×
02New Jersey~30K1.40×
03Connecticut~10K1.31×
04Maryland~20K1.29×
05Massachusetts~20K1.26×
06California~100K1.25×
07Texas~90K1.22×
08Georgia~30K1.19×
09Illinois~30K1.17×
10Florida~70K1.16×
11North Carolina~30K1.15×
12Delaware~3K1.15×
13Virginia~20K1.10×
14Pennsylvania~30K1.09×
15Louisiana~10K1.07×
16Nevada~9K1.05×
17Alabama~10K1.04×
18Washington, District of Columbia~3K1.04×
19Indiana~20K1.03×
20Rhode Island~3K1.03×
21Tennessee~20K1.01×
22Washington~20K1.01×
23Mississippi~7K1.00×
24Hawaii~4K0.99×
25South Carolina~10K0.98×
26Kentucky~10K0.98×
27Michigan~20K0.96×
28Minnesota~10K0.96×
29Arkansas~7K0.96×
30Maine~3K0.96×
31Arizona~20K0.95×
32Oregon~9K0.95×
33New Hampshire~3K0.95×
34Ohio~20K0.94×
35Oklahoma~9K0.94×
36Wisconsin~10K0.93×
37Nebraska~4K0.93×
38Alaska~2K0.92×
39Vermont~1K0.92×
40Colorado~10K0.91×
41Kansas~6K0.91×
42Iowa~6K0.90×
43New Mexico~4K0.90×
44Utah~7K0.89×
45North Dakota~2K0.89×
46West Virginia~4K0.88×
47South Dakota~2K0.88×
48Idaho~4K0.87×
49Missouri~10K0.86×
50Montana~2K0.85×
Fig. 06

Affinity by region

Affinity by region — aveeno, United States
0.85×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the aveeno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for aveeno audience
#·InterestCategoryAffinity×
01Clairol ProfessionalBeauty & Wellness85.81×
02Alba BotanicaBeauty & Wellness41.46×
03First Aid BeautyBeauty & Wellness37.72×
04Dove Men+CareBeauty & Wellness36.99×
05PixiBeauty & Wellness35.27×
06No7Beauty & Wellness34.34×
07Kaya ScodelarioMovies & TV25.20×
08Naomie HarrisMovies & TV18.46×
09Style SavvyGames15.89×
10Ceres BreweryFood & Beverages13.83×
11Tattoo (2002 film)Movies & TV6.97×
12DSW Designer Shoe WarehouseFashion & Accessoires4.51×
13Great DepressionPolitics & Society4.49×
14southwest airlinesTravel & Leisure3.47×
15Staples (Canada)Business & Career2.53×
16CVS PharmacyShopping2.52×
17United AirlinesTravel & Leisure2.25×
18IHOPFood & Beverages2.22×
19Hobby LobbyHome & Garden1.60×
20Macy'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the aveeno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by aveeno audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.08×
Pet OwnershipJOY1.06×
CreativityOPEN1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by aveeno audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.80×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is aveeno's target market in United States?

aveeno's target market in United States covers an estimated 890,122 people, concentrated in California and Texas.

02

What is the gender split and age of aveeno customers?

84.8% of the aveeno audience are female, 15.2% are male, with an average age of 34.5 years.

03

Which brands do aveeno fans like most?

aveeno fans show strongest brand affinity for First Aid Beauty (37.72×), Kaya Scodelario (25.2×), and Clairol Professional (85.81×) over the country average.

04

Where do aveeno fans live in United States?

aveeno fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do aveeno fans also like?

Beyond aveeno itself, the audience over-indexes on Kaya Scodelario (25.2×), Clairol Professional (85.81×), southwest airlines (3.47×), and Naomie Harris (18.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See aveeno audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for aveeno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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