Ketone Audience in Germany
Ketone has an estimated audience of 1,950,903 people in Germany. 76.1% are female, 23.9% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cholesterol, Paleolithic diet, Supernaturals, Metabolism, Beirut.
The average Ketone fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cholesterol, Paleolithic diet, Supernaturals, with strongest over-indexing on Cholesterol (9.12× the country average). Demographically, the Ketone audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Ketone fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 38.1 |
| Estimated audience size | 1,950,903 |
Audience persona
The typical Ketone fan in Germany is more female, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Cholesterol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 455,880 | 1.07× |
| Bayern | 383,487 | 1.22× |
| Baden-Württemberg | 324,398 | 1.22× |
| Niedersachsen | 200,548 | 1.06× |
| Hessen | 162,684 | 1.09× |
| Rheinland-Pfalz | 109,914 | 1.12× |
| Berlin | 91,005 | 1.04× |
| Sachsen | 85,678 | 0.9× |
| Schleswig-Holstein | 66,883 | 0.95× |
| Brandenburg | 51,634 | 0.85× |
| Hamburg | 49,708 | 1.13× |
| Thüringen | 44,190 | 0.89× |
| Sachsen-Anhalt | 42,835 | 0.85× |
| Mecklenburg-Vorpommern | 28,672 | 0.77× |
| Saarland | 24,895 | 1.04× |
| Bremen | 13,242 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cholesterol | 9.12× | Food & Beverages |
| Paleolithic diet | 10.51× | Health |
| Supernaturals | 6× | Health |
| Metabolism | 5.53× | Health |
| Beirut | 4.95× | Travel & Leisure |
| Healthy diet | 2.41× | Health |
| Gala | 1.74× | News |
| Health & wellness | 2.11× | Health |
| Burger King | 1.86× | Food & Beverages |
| Physical exercise | 1.51× | Sports |
| Personal care | 2.11× | Health |
| Pepco | 6.26× | Fashion & Accessoires |
| Rossmann | 1.51× | Shopping |
| The Voice Kids | 5.14× | Movies & TV |
| Ernsting's family | 2.14× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.81× | Movies & TV |
| Online chat | 2.55× | Technology & Electronics |
| Tchibo | 1.65× | Shopping |
| Dresses | 1.52× | Fashion & Accessoires |
| Qatar Airways | 3.43× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.46 |
| Sustainability | BALANCE | 1.44 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Design Affinity | PREMIUM | 1.24 |
| Indulgence | JOY | 1.22 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| Italy | 5.1% |
| United Kingdom | 4.8% |
See Ketone audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ketone have in Germany?
Ketone has an estimated audience of 1,950,903 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ketone fans?
76.1% of Ketone fans are female, 23.9% are male, with an average age of 38.1 years.
Which brands do Ketone fans like most?
Ketone fans show strongest brand affinity for Cholesterol (9.12×), Paleolithic diet (10.51×), and Supernaturals (6×) over the country average.
Where do Ketone fans live in Germany?
Ketone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 455,880), Bayern (reach 383,487), and Baden-Württemberg (reach 324,398). These three regions account for the largest share of the active audience.
What other brands do Ketone fans also like?
Beyond Ketone itself, the audience over-indexes on Paleolithic diet (10.51×), Supernaturals (6×), Metabolism (5.53×), and Beirut (4.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ketone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.