Rascasse Audience Intelligence

Ketone Audience in Germany

A data profile of the people who buy, follow and care about Ketone in Germany — modelled from more than twelve digital signal sources. Ketone has an estimated audience of 1,950,903 people in Germany.

#1979among Topic in Germany#86in Health

The average Ketone fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cholesterol, Paleolithic diet, Supernaturals, with strongest over-indexing on Cholesterol (9.12× the country average).

Demographically, the Ketone audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ketone fan in Germany is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Cholesterol.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ketone profile in Germany.

Audience size
2M
in Germany
Gender
76.1%♀
23.9% male
Age
38.1
average years
Country rank
#3452
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ketone fans

76.1% are female, 23.9% are male, average age 38.1.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Ketone audience in Germany
MetricValue
Female76.1%
Male23.9%
Average age38.1
Estimated audience size1,950,903
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ketone audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3925%
40-4923%
50+13%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Ketone audience comes from Germany.

Worldwide audience distribution share by country for Ketone
CountryShare
United States34.8%
Italy5.1%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ketone audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ketone fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.18×
02Bayern~400K1.17×
03Rheinland-Pfalz~100K1.10×
04Hamburg~50K1.09×
05Hessen~200K1.08×
06Niedersachsen~200K1.05×
07Nordrhein-Westfalen~400K1.04×
08Saarland~20K1.04×
09Berlin~90K1.00×
10Schleswig-Holstein~70K0.99×
11Thüringen~50K0.95×
12Sachsen~90K0.91×
13Sachsen-Anhalt~50K0.91×
14Brandenburg~50K0.89×
15Bremen~10K0.88×
16Mecklenburg-Vorpommern~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Ketone, Germany
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ketone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ketone audience
#·InterestCategoryAffinity×
01Paleolithic dietHealth10.51×
02CholesterolFood & Beverages9.12×
03PepcoFashion & Accessoires6.26×
04SupernaturalsHealth6.00×
05MetabolismHealth5.53×
06The Voice KidsMovies & TV5.14×
07BeirutTravel & Leisure4.95×
08OmeTVInternet & Social Media3.05×
09Online chatTechnology & Electronics2.55×
10Healthy dietHealth2.41×
11Ernsting's familyShopping2.14×
12Health & wellnessHealth2.11×
13Personal careHealth2.11×
14Burger KingFood & Beverages1.86×
15Gute Zeiten, schlechte ZeitenMovies & TV1.81×
16QVCMovies & TV1.75×
17TchiboShopping1.65×
18DressesFashion & Accessoires1.52×
19Physical exerciseSports1.51×
20RossmannShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ketone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ketone audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.32×
ExtroversionTHRILL1.29×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ketone audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Early Adopter MentalityPOWER0.64×
Need for SecurityCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ketone have in Germany?

Ketone has an estimated audience of 1,950,903 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ketone fans?

76.1% of Ketone fans are female, 23.9% are male, with an average age of 38.1 years.

03

Which brands do Ketone fans like most?

Ketone fans show strongest brand affinity for Cholesterol (9.12×), Paleolithic diet (10.51×), and Supernaturals (6×) over the country average.

04

Where do Ketone fans live in Germany?

Ketone fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ketone fans also like?

Beyond Ketone itself, the audience over-indexes on Paleolithic diet (10.51×), Supernaturals (6×), Metabolism (5.53×), and Beirut (4.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Ketone audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ketone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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