OmeTV Audience in Germany

OmeTV has an estimated audience of 1,837,037 people in Germany. 39.7% are female, 60.3% are male, average age 31.0. Top brand affinities: Nuts (film), Laneige, Home Delivery, Progressive rock, Pillow.
Top brand affinities include Nuts (film), Laneige, Home Delivery, with strongest over-indexing on Nuts (film) (21.83× the country average). Demographically, the OmeTV audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Spirituality, Individualism.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of OmeTV fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 31.0 |
| Estimated audience size | 1,837,037 |
Audience persona
The typical OmeTV fan in Germany is more male, around 31.0 years old, with strong Spirituality tendencies and a notable affinity for Nuts (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 21.83× | Movies & TV |
| Laneige | 20× | Beauty & Wellness |
| Home Delivery | 6.72× | Food & Beverages |
| Progressive rock | 2.63× | Music & Radio |
| Pillow | 1.88× | Home & Garden |
| Stradivarius | 1.61× | Shopping |
| Israel | 1.8× | Travel & Leisure |
| Škoda Kodiaq | 1.87× | Cars & Mobility |
| Natural rubber | 1.91× | Cars & Mobility |
| Jaguar F-Pace | 5.16× | Cars & Mobility |
| Nazım Hikmet Ran | 8.96× | Literature |
| Therme Erding | 2.82× | Travel & Leisure |
| Hakone, Kanagawa | 3.7× | Travel & Leisure |
| Celtic mythology | 2.94× | Arts & Culture |
| El Calafate | 6.1× | Travel & Leisure |
| Nationality | 1.51× | Politics & Society |
| Buying a House | 2.94× | Home & Garden |
| Software engineer | 4.08× | Technology & Electronics |
| Homesteading | 3.06× | Home & Garden |
| Fast Five | 2.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.59 |
| Individualism | JOY | 1.36 |
| Convenience Orientation | PREMIUM | 1.33 |
| Extroversion | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.24 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.9% |
| Germany | 6.0% |
| Brazil | 3.6% |
See OmeTV audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for OmeTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.