Motor oil Audience in Germany
Motor oil has an estimated audience of 2,305,535 people in Germany. 20.1% are female, 79.9% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oil, Deutsche Tourenwagen Meisterschaft, AutoScout24, Aral AG, Solar energy.
The average Motor oil fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oil, Deutsche Tourenwagen Meisterschaft, AutoScout24, with strongest over-indexing on Oil (58.05× the country average). Demographically, the Motor oil audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motor oil fans
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 38.9 |
| Estimated audience size | 2,305,535 |
Audience persona
The typical Motor oil fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Oil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 668,395 | 1.32× |
| Bayern | 401,629 | 1.08× |
| Baden-Württemberg | 371,413 | 1.18× |
| Niedersachsen | 261,079 | 1.17× |
| Hessen | 207,203 | 1.18× |
| Rheinland-Pfalz | 133,253 | 1.15× |
| Sachsen | 95,692 | 0.85× |
| Schleswig-Holstein | 82,943 | 1× |
| Berlin | 81,120 | 0.79× |
| Brandenburg | 59,449 | 0.83× |
| Hamburg | 55,997 | 1.07× |
| Thüringen | 49,107 | 0.84× |
| Sachsen-Anhalt | 45,259 | 0.76× |
| Mecklenburg-Vorpommern | 33,043 | 0.75× |
| Saarland | 31,827 | 1.12× |
| Bremen | 17,788 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oil | 58.05× | Cars & Mobility |
| Deutsche Tourenwagen Meisterschaft | 63.51× | Sports |
| AutoScout24 | 5.54× | Cars & Mobility |
| Aral AG | 5.46× | Cars & Mobility |
| Solar energy | 6.75× | Home & Garden |
| Suspension (vehicle) | 12.6× | Cars & Mobility |
| Tire | 6.33× | Cars & Mobility |
| Automotive design | 6.64× | Business & Career |
| ADAC | 5.51× | Cars & Mobility |
| Lubricant | 19.9× | Home & Garden |
| Traffic | 9.76× | Cars & Mobility |
| Postbank | 4.05× | Business & Career |
| Pump | 10.15× | Home & Garden |
| Diesel fuel | 9.47× | Cars & Mobility |
| Michelin | 9.44× | Cars & Mobility |
| Training | 3.42× | Sports |
| Mechanical engineering | 4.19× | Business & Career |
| Nico Hülkenberg | 10.87× | Sports |
| Daniel Abt | 32.61× | Sports |
| Michael Schumacher | 4.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.73 |
| Patriotism | CONSERVATISM | 1.44 |
| DIY Mentality | THRILL | 1.35 |
| Travelling | THRILL | 1.27 |
| Convenience Orientation | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Germany | 5.3% |
| Brazil | 3.8% |
See Motor oil audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motor oil have in Germany?
Motor oil has an estimated audience of 2,305,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motor oil fans?
20.1% of Motor oil fans are female, 79.9% are male, with an average age of 38.9 years.
Which brands do Motor oil fans like most?
Motor oil fans show strongest brand affinity for Oil (58.05×), Deutsche Tourenwagen Meisterschaft (63.51×), and AutoScout24 (5.54×) over the country average.
Where do Motor oil fans live in Germany?
Motor oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 668,395), Bayern (reach 401,629), and Baden-Württemberg (reach 371,413). These three regions account for the largest share of the active audience.
What other brands do Motor oil fans also like?
Beyond Motor oil itself, the audience over-indexes on Deutsche Tourenwagen Meisterschaft (63.51×), AutoScout24 (5.54×), Aral AG (5.46×), and Solar energy (6.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motor oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.