Rascasse Audience Intelligence

Motor oil Audience in Germany

A data profile of the people who buy, follow and care about Motor oil in Germany — modelled from more than twelve digital signal sources. Motor oil has an estimated audience of 2,305,535 people in Germany.

#1707among Topic in Germany#146in Cars & Mobility

The average Motor oil fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Oil, Deutsche Tourenwagen Meisterschaft, AutoScout24, with strongest over-indexing on Oil (58.05× the country average).

Demographically, the Motor oil audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motor oil fan in Germany is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Oil.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motor oil profile in Germany.

Audience size
2.3M
in Germany
Gender
20.1%♀
79.9% male
Age
38.9
average years
Country rank
#2888
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motor oil fans

20.1% are female, 79.9% are male, average age 38.9.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for Motor oil audience in Germany
MetricValue
Female20.1%
Male79.9%
Average age38.9
Estimated audience size2,305,535
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Motor oil audience in Germany
Age bracketShare%
16-1921%
20-2917%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Motor oil audience comes from Germany.

Worldwide audience distribution share by country for Motor oil
CountryShare
United States19.5%
Germany5.3%
Brazil3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motor oil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motor oil fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.28×
02Hessen~200K1.20×
03Baden-Württemberg~400K1.15×
04Saarland~30K1.15×
05Niedersachsen~300K1.14×
06Rheinland-Pfalz~100K1.14×
07Hamburg~60K1.06×
08Bayern~400K1.05×
09Schleswig-Holstein~80K1.00×
10Bremen~20K1.00×
11Thüringen~50K0.87×
12Brandenburg~60K0.86×
13Sachsen~100K0.85×
14Mecklenburg-Vorpommern~40K0.82×
15Sachsen-Anhalt~50K0.81×
16Berlin~80K0.78×
Fig. 06

Affinity by region

Affinity by region — Motor oil, Germany
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motor oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motor oil audience
#·InterestCategoryAffinity×
01Deutsche Tourenwagen MeisterschaftSports63.51×
02OilCars & Mobility58.05×
03Daniel AbtSports32.61×
04LubricantHome & Garden19.90×
05Suspension (vehicle)Cars & Mobility12.60×
06Nico HülkenbergSports10.87×
07Viktor OrbánPolitics & Society10.79×
08PumpHome & Garden10.15×
09TrafficCars & Mobility9.76×
10Diesel fuelCars & Mobility9.47×
11MichelinCars & Mobility9.44×
12Solar energyHome & Garden6.75×
13Automotive designBusiness & Career6.64×
14TireCars & Mobility6.33×
15AutoScout24Cars & Mobility5.54×
16ADACCars & Mobility5.51×
17Aral AGCars & Mobility5.46×
18Mechanical engineeringBusiness & Career4.19×
19PostbankBusiness & Career4.05×
20TrainingSports3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motor oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motor oil audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.43×
PatriotismCONSERVATISM2.21×
Convenience OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motor oil audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.46×
MindfulnessBALANCE0.60×
Community OrientationOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motor oil have in Germany?

Motor oil has an estimated audience of 2,305,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motor oil fans?

20.1% of Motor oil fans are female, 79.9% are male, with an average age of 38.9 years.

03

Which brands do Motor oil fans like most?

Motor oil fans show strongest brand affinity for Oil (58.05×), Deutsche Tourenwagen Meisterschaft (63.51×), and AutoScout24 (5.54×) over the country average.

04

Where do Motor oil fans live in Germany?

Motor oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Motor oil fans also like?

Beyond Motor oil itself, the audience over-indexes on Deutsche Tourenwagen Meisterschaft (63.51×), AutoScout24 (5.54×), Solar energy (6.75×), and Suspension (vehicle) (12.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Motor oil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motor oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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