Lubricant Audience in Germany
Lubricant has an estimated audience of 638,645 people in Germany. 32.9% are female, 67.1% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lubrication, BP, TikTok, Commercial vehicle, Dump truck.
The average Lubricant fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lubrication, BP, TikTok, with strongest over-indexing on Lubrication (41.94× the country average). Demographically, the Lubricant audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lubricant fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 40.0 |
| Estimated audience size | 638,645 |
Audience persona
The typical Lubricant fan in Germany is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Lubrication.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,856 | 1.12× |
| Bayern | 120,161 | 1.17× |
| Baden-Württemberg | 106,996 | 1.23× |
| Niedersachsen | 70,334 | 1.13× |
| Hessen | 45,782 | 0.94× |
| Rheinland-Pfalz | 34,341 | 1.07× |
| Sachsen | 30,761 | 0.98× |
| Sachsen-Anhalt | 22,170 | 1.34× |
| Berlin | 19,814 | 0.69× |
| Schleswig-Holstein | 19,031 | 0.83× |
| Hamburg | 15,939 | 1.1× |
| Thüringen | 15,219 | 0.94× |
| Brandenburg | 15,167 | 0.77× |
| Mecklenburg-Vorpommern | 9,285 | 0.76× |
| Bremen | 6,341 | 1.16× |
| Saarland | 6,000 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lubrication | 41.94× | Home & Garden |
| BP | 16.15× | Cars & Mobility |
| TikTok | 2.02× | Internet & Social Media |
| Commercial vehicle | 5.72× | Cars & Mobility |
| Dump truck | 8.21× | Cars & Mobility |
| Driving | 3.6× | Cars & Mobility |
| Van | 6.31× | Cars & Mobility |
| Motor oil | 5.93× | Cars & Mobility |
| Reading | 1.5× | Literature |
| Semi-trailer truck | 8.39× | Cars & Mobility |
| Solar power | 3.21× | Home & Garden |
| Subcompact car | 7.49× | Cars & Mobility |
| Zooplus | 4.44× | Pets & Animals |
| Toyota Corolla | 8.57× | Cars & Mobility |
| Ski resort | 3.36× | Travel & Leisure |
| Machine tool | 4.71× | Home & Garden |
| Photovoltaics | 3.24× | Home & Garden |
| Engine | 2.7× | Cars & Mobility |
| Fuel | 5.25× | Cars & Mobility |
| Used car | 2.4× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.6 |
| DIY Mentality | THRILL | 1.49 |
| Convenience Orientation | PREMIUM | 1.48 |
| Extroversion | THRILL | 1.45 |
| Tradition | CONSERVATISM | 1.35 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 4.1% |
| Italy | 3.8% |
See Lubricant audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lubricant have in Germany?
Lubricant has an estimated audience of 638,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lubricant fans?
32.9% of Lubricant fans are female, 67.1% are male, with an average age of 40.0 years.
Which brands do Lubricant fans like most?
Lubricant fans show strongest brand affinity for Lubrication (41.94×), BP (16.15×), and TikTok (2.02×) over the country average.
Where do Lubricant fans live in Germany?
Lubricant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,856), Bayern (reach 120,161), and Baden-Württemberg (reach 106,996). These three regions account for the largest share of the active audience.
What other brands do Lubricant fans also like?
Beyond Lubricant itself, the audience over-indexes on BP (16.15×), TikTok (2.02×), Commercial vehicle (5.72×), and Dump truck (8.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lubricant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.