Rascasse Audience Intelligence

Lubricant Audience in Germany

A data profile of the people who buy, follow and care about Lubricant in Germany — modelled from more than twelve digital signal sources. Lubricant has an estimated audience of 638,645 people in Germany.

#4076among Topic in Germany#569in Home & Garden

The average Lubricant fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lubrication, BP, TikTok, with strongest over-indexing on Lubrication (41.94× the country average).

Demographically, the Lubricant audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lubricant fan in Germany is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Lubrication.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lubricant profile in Germany.

Audience size
639K
in Germany
Gender
32.9%♀
67.1% male
Age
40.0
average years
Country rank
#9586
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lubricant fans

32.9% are female, 67.1% are male, average age 40.0.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Lubricant audience in Germany
MetricValue
Female32.9%
Male67.1%
Average age40.0
Estimated audience size638,645
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Lubricant audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Lubricant audience comes from Germany.

Worldwide audience distribution share by country for Lubricant
CountryShare
United States26.8%
United Kingdom4.1%
Italy3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lubricant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lubricant fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.15×
02Baden-Württemberg~100K1.11×
03Bayern~100K1.06×
04Niedersachsen~70K1.06×
05Rheinland-Pfalz~30K1.04×
06Hamburg~20K1.04×
07Thüringen~20K1.02×
08Bremen~6K1.02×
09Nordrhein-Westfalen~100K1.01×
10Sachsen~30K0.99×
11Saarland~8K0.98×
12Schleswig-Holstein~20K0.96×
13Hessen~50K0.95×
14Mecklenburg-Vorpommern~10K0.95×
15Brandenburg~20K0.94×
16Berlin~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Lubricant, Germany
0.86×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lubricant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lubricant audience
#·InterestCategoryAffinity×
01LubricationHome & Garden41.94×
02BPCars & Mobility16.15×
03Toyota CorollaCars & Mobility8.57×
04Semi-trailer truckCars & Mobility8.39×
05Dump truckCars & Mobility8.21×
06Subcompact carCars & Mobility7.49×
07VanCars & Mobility6.31×
08Motor oilCars & Mobility5.93×
09Commercial vehicleCars & Mobility5.72×
10FuelCars & Mobility5.25×
11Machine toolHome & Garden4.71×
12ZooplusPets & Animals4.44×
13DrivingCars & Mobility3.60×
14Ski resortTravel & Leisure3.36×
15PhotovoltaicsHome & Garden3.24×
16Solar powerHome & Garden3.21×
17EngineCars & Mobility2.70×
18TikTokInternet & Social Media2.02×
19FIFA World CupSports1.53×
20ReadingLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lubricant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lubricant audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.85×
IndividualismJOY1.75×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lubricant audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Family OrientationCONSERVATISM0.91×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lubricant have in Germany?

Lubricant has an estimated audience of 638,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lubricant fans?

32.9% of Lubricant fans are female, 67.1% are male, with an average age of 40.0 years.

03

Which brands do Lubricant fans like most?

Lubricant fans show strongest brand affinity for Lubrication (41.94×), BP (16.15×), and TikTok (2.02×) over the country average.

04

Where do Lubricant fans live in Germany?

Lubricant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lubricant fans also like?

Beyond Lubricant itself, the audience over-indexes on BP (16.15×), TikTok (2.02×), Commercial vehicle (5.72×), and Dump truck (8.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Lubricant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lubricant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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