Lubricant Audience in United States
Lubricant has an estimated audience of 8,312,835 people in United States. 57.2% are female, 42.8% are male, average age 44.6. Top brand affinities: BP, AutoZone, O'Reilly Auto Parts, Lubrication, Advance Auto Parts.
Top brand affinities include BP, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on BP (10.34× the country average). Demographically, the Lubricant audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Home & Garden · Type: Topic
Demographics of Lubricant fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.6 |
| Estimated audience size | 8,312,835 |
Audience persona
The typical Lubricant fan in United States is more female, around 44.6 years old, with strong Extroversion tendencies and a notable affinity for BP.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BP | 10.34× | Cars & Mobility |
| AutoZone | 2.75× | Cars & Mobility |
| O'Reilly Auto Parts | 3.62× | Cars & Mobility |
| Lubrication | 11.61× | Home & Garden |
| Advance Auto Parts | 2.74× | Cars & Mobility |
| Dump truck | 2.66× | Cars & Mobility |
| Local news | 1.62× | News |
| WD-40 | 8.96× | Home & Garden |
| Haul truck | 2.79× | Cars & Mobility |
| Menards | 1.82× | Home & Garden |
| Power tool | 1.94× | Home & Garden |
| Discount Tire | 2.13× | Shopping |
| Commercial vehicle | 2.14× | Cars & Mobility |
| Hand tool | 1.77× | Home & Garden |
| Trucking | 9.13× | Games |
| Heavy equipment | 2.26× | Home & Garden |
| Denver Nuggets | 2× | Sports |
| Tractor | 2.03× | Cars & Mobility |
| Used car | 1.54× | Cars & Mobility |
| Wheel | 1.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.69 |
| Individualism | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.34 |
| Quality Awareness | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.29 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 4.1% |
| Italy | 3.8% |
See Lubricant audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lubricant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.