Trucking Audience in United States

Trucking has an estimated audience of 1,322,872 people in United States. 26.0% are female, 74.0% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Volvo Trucks, Iveco, Toyota Supra, Flatbed truck, Touring motorcycle.

The average Trucking fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volvo Trucks, Iveco, Toyota Supra, with strongest over-indexing on Volvo Trucks (111.11× the country average). Demographically, the Trucking audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Video game

Demographics of Trucking fans

Demographic split for Trucking audience in United States
MetricValue
Female26.0%
Male74.0%
Average age35.9
Estimated audience size1,322,872

Audience persona

The typical Trucking fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Volvo Trucks.

Top regions in United States

Top regions ranked by reach for Trucking in United States
RegionReachAffinity
California198,5701.36×
Texas167,0631.47×
Florida75,7210.85×
Illinois61,2621.39×
New York57,6720.78×
Ohio46,9071.15×
Pennsylvania39,4530.89×
Georgia38,6880.95×
North Carolina36,0040.9×
Michigan34,5891×
Indiana29,4901.22×
Washington29,4021.11×
Missouri27,2891.28×
Tennessee26,7621.01×
New Jersey25,6250.76×
Virginia24,6440.76×
Arizona23,8890.88×
Wisconsin23,1891.17×
Minnesota22,7781.2×
South Carolina20,4091.03×
Colorado19,7240.95×
Alabama19,6231.06×
Oklahoma17,9501.22×
Kentucky16,7821.01×
Iowa16,7721.54×
Oregon16,7111.1×
Louisiana16,3140.96×
Massachusetts16,0640.62×
Maryland14,0570.62×
Arkansas13,4601.23×
Nevada12,8011×
Kansas12,5661.21×
Utah11,8281×
Mississippi11,6581.07×
Connecticut10,7960.81×
Hawaii10,7471.89×
Nebraska8,1261.22×
Idaho7,8001.18×
New Mexico5,9320.89×
New Hampshire5,4541.05×
West Virginia5,3200.86×
Montana3,3560.91×
North Dakota3,2251.19×
Maine2,9060.61×
South Dakota2,7550.9×
Washington, District of Columbia2,2770.57×
Delaware2,2570.62×
Wyoming1,8720.95×
Rhode Island1,8420.44×
Alaska1,8240.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trucking audience
BrandAffinityCategory
Volvo Trucks111.11×Cars & Mobility
Iveco204.3×Cars & Mobility
Toyota Supra18.27×Cars & Mobility
Flatbed truck20.91×Cars & Mobility
Touring motorcycle10.45×Cars & Mobility
Motorcycle accessories9.32×Cars & Mobility
Peugeot19.36×Cars & Mobility
Diesel engine8.47×Cars & Mobility
Jeep Cherokee22.22×Cars & Mobility
Peterbilt16.31×Cars & Mobility
Planet Fitness3.39×Sports
Bike rental34.3×Cars & Mobility
Cruiser (motorcycle)10.06×Cars & Mobility
Toyota Tacoma9.93×Cars & Mobility
Khabib Nurmagomedov18.11×Sports
Nissan Trucks41.31×Cars & Mobility
Fine-art photography5.59×Technology & Electronics
Hair Extensions4.06×Beauty & Wellness
Family car7.1×Cars & Mobility
Automobile repair shop6.2×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trucking audience
TraitClusterScore
PatriotismCONSERVATISM2.02
Luxury OrientationPREMIUM1.99
DIY MentalityTHRILL1.96
Family OrientationCONSERVATISM1.95
Risk AppetiteTHRILL1.69
Quality AwarenessPREMIUM1.65

Worldwide distribution

Worldwide audience distribution share by country for Trucking
CountryShare
United States32.6%
Brazil10.7%
France7.4%

See Trucking audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Trucking have in United States?

Trucking has an estimated audience of 1,322,872 people in United States, concentrated in California and Texas.

What is the gender split and age of Trucking fans?

26.0% of Trucking fans are female, 74.0% are male, with an average age of 35.9 years.

Which brands do Trucking fans like most?

Trucking fans show strongest brand affinity for Volvo Trucks (111.11×), Iveco (204.3×), and Toyota Supra (18.27×) over the country average.

Where do Trucking fans live in United States?

Trucking fans in United States are most concentrated in California (reach 198,570), Texas (reach 167,063), and Florida (reach 75,721). These three regions account for the largest share of the active audience.

What other brands do Trucking fans also like?

Beyond Trucking itself, the audience over-indexes on Iveco (204.3×), Toyota Supra (18.27×), Flatbed truck (20.91×), and Touring motorcycle (10.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trucking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.