Rascasse Audience Intelligence

Trucking Audience in United States

A data profile of the people who buy, follow and care about Trucking in United States — modelled from more than twelve digital signal sources. Trucking has an estimated audience of 1,322,872 people in United States.

#129among Video game in United States#7734among Topic in United States#416in Games

The average Trucking fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volvo Trucks, Iveco, Diesel engine, with strongest over-indexing on Volvo Trucks (157.21× the country average).

Demographically, the Trucking audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trucking fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Volvo Trucks.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trucking profile in United States.

Audience size
1.3M
in United States
Gender
26.0%♀
74.0% male
Age
35.9
average years
Country rank
#19463
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trucking fans

26.0% are female, 74.0% are male, average age 35.9.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Trucking audience in United States
MetricValue
Female26.0%
Male74.0%
Average age35.9
Estimated audience size1,322,872
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Trucking audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Trucking audience comes from United States.

Worldwide audience distribution share by country for Trucking
CountryShare
United States32.6%
Brazil10.7%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trucking audience in United States is strongest.

Fig. 05

Top regions by affinity

Trucking fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K1.48×
02Iowa~20K1.42×
03Arkansas~10K1.37×
04Minnesota~30K1.35×
05Texas~200K1.34×
06Illinois~60K1.32×
07Kansas~10K1.32×
08Indiana~30K1.22×
09Idaho~8K1.22×
10California~200K1.19×
11Missouri~30K1.19×
12Wisconsin~20K1.19×
13Oklahoma~20K1.16×
14South Carolina~20K1.14×
15Mississippi~10K1.14×
16Nebraska~8K1.14×
17Utah~10K1.12×
18Michigan~40K1.11×
19North Dakota~3K1.11×
20Tennessee~30K1.10×
21Ohio~40K1.09×
22Kentucky~20K1.09×
23Arizona~30K1.07×
24Oregon~20K1.06×
25Wyoming~2K1.06×
26South Dakota~3K1.01×
27Pennsylvania~40K1.00×
28Alabama~20K1.00×
29New Mexico~7K1.00×
30Georgia~40K0.99×
31West Virginia~6K0.99×
32Washington~30K0.97×
33Montana~4K0.97×
34Louisiana~20K0.94×
35New Hampshire~5K0.94×
36Nevada~10K0.93×
37North Carolina~40K0.91×
38Colorado~20K0.89×
39Alaska~2K0.84×
40Florida~70K0.82×
41Virginia~30K0.81×
42New Jersey~30K0.79×
43Delaware~3K0.79×
44Maine~4K0.76×
45Connecticut~10K0.74×
46New York~50K0.72×
47Washington, District of Columbia~3K0.72×
48Rhode Island~3K0.71×
49Maryland~20K0.66×
50Massachusetts~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Trucking, United States
0.61×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trucking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trucking audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility288.21×
02Volvo TrucksCars & Mobility157.21×
03Nissan TrucksCars & Mobility85.61×
04Bike rentalCars & Mobility42.47×
05Flatbed truckCars & Mobility26.22×
06Jeep CherokeeCars & Mobility23.89×
07PeterbiltCars & Mobility22.62×
08PeugeotCars & Mobility17.68×
09Toyota TacomaCars & Mobility13.79×
10Diesel engineCars & Mobility13.36×
11VolvoCars & Mobility11.18×
12Commercial driver's licenseCars & Mobility10.96×
13Touring motorcycleCars & Mobility9.29×
14LubricantHome & Garden9.13×
15CarcareCars & Mobility8.84×
16Motorcycle accessoriesCars & Mobility7.83×
17Auto showCars & Mobility7.60×
18Discount TireShopping4.86×
19LogisticsBusiness & Career4.79×
20Used carCars & Mobility3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trucking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trucking audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.59×
Risk AppetiteTHRILL2.10×
DIY MentalityTHRILL2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trucking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
CreativityOPEN0.74×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trucking have in United States?

Trucking has an estimated audience of 1,322,872 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trucking fans?

26.0% of Trucking fans are female, 74.0% are male, with an average age of 35.9 years.

03

Which brands do Trucking fans like most?

Trucking fans show strongest brand affinity for Volvo Trucks (157.21×), Iveco (288.21×), and Diesel engine (13.36×) over the country average.

04

Where do Trucking fans live in United States?

Trucking fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Trucking fans also like?

Beyond Trucking itself, the audience over-indexes on Iveco (288.21×), Diesel engine (13.36×), Nissan Trucks (85.61×), and Flatbed truck (26.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Trucking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trucking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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