Rascasse Audience Intelligence

Bike rental Audience in United States

A data profile of the people who buy, follow and care about Bike rental in United States — modelled from more than twelve digital signal sources. Bike rental has an estimated audience of 598,098 people in United States.

#323among Touchpoint in United States#952in Cars & Mobility

The average Bike rental fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Prime, Trucking, BP, with strongest over-indexing on Prime (27.82× the country average).

Demographically, the Bike rental audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bike rental fan in United States is more male, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Prime.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bike rental profile in United States.

Audience size
598K
in United States
Gender
33.5%♀
66.5% male
Age
40.1
average years
Country rank
#32877
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bike rental fans

33.5% are female, 66.5% are male, average age 40.1.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Bike rental audience in United States
MetricValue
Female33.5%
Male66.5%
Average age40.1
Estimated audience size598,098
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Bike rental audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3917%
40-4921%
50+25%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Bike rental audience comes from United States.

Worldwide audience distribution share by country for Bike rental
CountryShare
United States15.2%
China14.5%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bike rental audience in United States is strongest.

Fig. 05

Top regions by affinity

Bike rental fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K3.12×
02Alaska~3K2.25×
03Vermont~2K2.18×
04Wyoming~2K1.95×
05Colorado~20K1.92×
06Washington~20K1.76×
07Washington, District of Columbia~3K1.76×
08California~100K1.70×
09Utah~8K1.58×
10Maine~3K1.52×
11Oregon~10K1.39×
12Massachusetts~20K1.32×
13New York~40K1.30×
14Florida~50K1.28×
15Montana~2K1.22×
16New Hampshire~3K1.14×
17South Carolina~10K1.06×
18Minnesota~9K1.05×
19New Jersey~20K1.02×
20Idaho~3K1.01×
21Rhode Island~2K0.90×
22Virginia~10K0.87×
23Delaware~1K0.87×
24Maryland~9K0.86×
25Wisconsin~8K0.84×
26Connecticut~5K0.84×
27Illinois~20K0.81×
28Arizona~10K0.81×
29North Carolina~10K0.79×
30Michigan~10K0.79×
31Kansas~4K0.79×
32Pennsylvania~20K0.78×
33Nevada~5K0.78×
34New Mexico~2K0.75×
35Georgia~10K0.73×
36Arkansas~3K0.69×
37South Dakota<1K0.64×
38Ohio~10K0.60×
39Louisiana~5K0.60×
40Texas~30K0.57×
41Iowa~3K0.57×
42Tennessee~7K0.56×
43Missouri~5K0.56×
44Indiana~6K0.52×
45West Virginia~1K0.51×
46Kentucky~4K0.48×
47Alabama~4K0.47×
48Nebraska~1K0.47×
49Mississippi~2K0.42×
50Oklahoma~3K0.41×
Fig. 06

Affinity by region

Affinity by region — Bike rental, United States
0.41×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bike rental audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bike rental audience
#·InterestCategoryAffinity×
01Heartland ExpressBusiness & Career48.02×
02TruckingGames42.47×
03Nissan TrucksCars & Mobility42.27×
04BlaBlaCarCars & Mobility40.96×
05Truck PaperBrand37.49×
06Driving SchoolCars & Mobility29.11×
07PrimeBrand27.82×
08Architecture & EngineeringBusiness & Career24.80×
09Edina RealtyHome & Garden23.56×
10Preventive maintenanceTopic16.13×
11SixtCars & Mobility14.25×
12PODS (company)Home & Garden13.36×
13KenworthCars & Mobility11.13×
14Owner-operatorBusiness & Career10.38×
15BPCars & Mobility10.24×
16Seat beltCars & Mobility9.95×
17Enduro motorcycleSports9.62×
18Carp fishingSports7.35×
19Enterprise Rent-A-CarCars & Mobility7.01×
20FIFA World CupSports1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bike rental audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bike rental audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.66×
Urban LifestyleOPEN1.98×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bike rental audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
ExtroversionTHRILL0.76×
Convenience OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bike rental have in United States?

Bike rental has an estimated audience of 598,098 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Bike rental fans?

33.5% of Bike rental fans are female, 66.5% are male, with an average age of 40.1 years.

03

Which brands do Bike rental fans like most?

Bike rental fans show strongest brand affinity for Prime (27.82×), Trucking (42.47×), and BP (10.24×) over the country average.

04

Where do Bike rental fans live in United States?

Bike rental fans in United States are most concentrated in California (reach ~100K), Florida (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bike rental fans also like?

Beyond Bike rental itself, the audience over-indexes on Trucking (42.47×), BP (10.24×), Enterprise Rent-A-Car (7.01×), and Truck Paper (37.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Bike rental audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bike rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →