Bike rental Audience in United States

Bike rental logo

Bike rental has an estimated audience of 598,098 people in United States. 33.5% are female, 66.5% are male, average age 40.1. Top regions: California, Florida, New York. Top brand affinities: Prime, Trucking, BP, Enterprise Rent-A-Car, Truck Paper.

The average Bike rental fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Prime, Trucking, BP, with strongest over-indexing on Prime (27.82× the country average). Demographically, the Bike rental audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Touchpoint

Demographics of Bike rental fans

Demographic split for Bike rental audience in United States
MetricValue
Female33.5%
Male66.5%
Average age40.1
Estimated audience size598,098

Audience persona

The typical Bike rental fan in United States is more male, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Prime.

Top regions in United States

Top regions ranked by reach for Bike rental in United States
RegionReachAffinity
California126,8641.93×
Florida60,2531.49×
New York41,7271.25×
Texas31,7930.62×
Washington23,7501.98×
Colorado19,3552.05×
Massachusetts16,2911.38×
Illinois16,2200.81×
Pennsylvania16,1340.8×
New Jersey14,8030.97×
Georgia14,1520.77×
North Carolina14,0230.78×
Virginia13,6670.94×
Michigan12,2890.79×
Ohio11,1730.61×
Arizona10,4770.86×
South Carolina10,4131.16×
Hawaii9,8183.82×
Oregon9,6471.41×
Utah9,5891.79×
Maryland9,4080.91×
Minnesota9,3661.09×
Wisconsin7,3740.82×
Tennessee6,1490.51×
Indiana5,5630.51×
Missouri5,2500.54×
Nevada4,6480.8×
Louisiana4,5860.59×
Connecticut4,5340.76×
Washington, District of Columbia3,4911.94×
Alabama3,3590.4×
Arkansas3,3410.68×
Kentucky3,2100.43×
Maine2,9731.39×
Idaho2,9200.97×
Iowa2,5970.53×
Alaska2,4781.94×
New Hampshire2,4121.02×
Vermont2,2022.1×
Oklahoma2,1560.32×
Kansas2,0450.43×
New Mexico2,0250.68×
Montana1,8421.11×
Delaware1,4230.86×
Rhode Island1,3990.73×
Mississippi1,0850.22×
Nebraska1,0680.36×
West Virginia9250.33×
Wyoming8540.96×
South Dakota6960.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bike rental audience
BrandAffinityCategory
Prime27.82×
Trucking42.47×Games
BP10.24×Cars & Mobility
Enterprise Rent-A-Car7.01×Cars & Mobility
Truck Paper37.49×
Nissan Trucks42.27×Cars & Mobility
Architecture & Engineering24.8×Business & Career
Edina Realty23.56×Home & Garden
Sixt14.25×Cars & Mobility
PODS (company)13.36×Home & Garden
Carp fishing7.35×Sports
BlaBlaCar40.96×Cars & Mobility
Preventive maintenance16.13×
Kenworth11.13×Cars & Mobility
Enduro motorcycle9.62×Sports
Seat belt9.95×Cars & Mobility
Heartland Express48.02×Business & Career
Owner-operator10.38×Business & Career
Driving School29.11×Cars & Mobility
Driver's education9.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bike rental audience
TraitClusterScore
Price SensitivityPREMIUM3.15
Luxury OrientationPREMIUM2.36
Risk AppetiteTHRILL2.07
TravellingTHRILL1.5
PatriotismCONSERVATISM1.5
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Bike rental
CountryShare
United States15.3%
China14.5%
Germany6.0%

See Bike rental audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bike rental have in United States?

Bike rental has an estimated audience of 598,098 people in United States, concentrated in California and Florida.

What is the gender split and age of Bike rental fans?

33.5% of Bike rental fans are female, 66.5% are male, with an average age of 40.1 years.

Which brands do Bike rental fans like most?

Bike rental fans show strongest brand affinity for Prime (27.82×), Trucking (42.47×), and BP (10.24×) over the country average.

Where do Bike rental fans live in United States?

Bike rental fans in United States are most concentrated in California (reach 126,864), Florida (reach 60,253), and New York (reach 41,727). These three regions account for the largest share of the active audience.

What other brands do Bike rental fans also like?

Beyond Bike rental itself, the audience over-indexes on Trucking (42.47×), BP (10.24×), Enterprise Rent-A-Car (7.01×), and Truck Paper (37.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bike rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.