Rascasse Audience Intelligence

Nissan Trucks Target Market in United States

A data profile of the people who buy, follow and care about Nissan Trucks in United States — modelled from more than twelve digital signal sources. Nissan Trucks has an estimated audience of 300,976 people in United States.

#5003among Brand in United States#1284in Cars & Mobility

The average Nissan Trucks fan in United States is 31.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volvo FH, childish gambino, Trucking, with strongest over-indexing on Volvo FH (455.95× the country average).

Demographically, the Nissan Trucks audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Trucks fan in United States is more male, around 31.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Volvo FH.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Trucks profile in United States.

Audience size
301K
in United States
Gender
17.8%♀
82.2% male
Age
31.5
average years
Country rank
#48316
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nissan Trucks

17.8% are female, 82.2% are male, average age 31.5.

Fig. 02

Gender split

17.8%
Female
82.2%
Male
Demographic split for Nissan Trucks audience in United States
MetricValue
Female17.8%
Male82.2%
Average age31.5
Estimated audience size300,976
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Nissan Trucks audience in United States
Age bracketShare%
16-1943%
20-2919%
30-3916%
40-4914%
50+8%
Fig. 04

Worldwide distribution

74.6%

of the worldwide Nissan Trucks audience comes from United States.

Worldwide audience distribution share by country for Nissan Trucks
CountryShare
United States74.6%
Canada8.9%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Trucks customers by region in United States
#RegionReachAffinity×
01Mississippi~4K1.66×
02Arkansas~4K1.56×
03Louisiana~6K1.53×
04West Virginia~2K1.47×
05Tennessee~9K1.44×
06Oklahoma~5K1.39×
07Hawaii~2K1.37×
08Alabama~6K1.36×
09New Mexico~2K1.32×
10Texas~30K1.23×
11Kentucky~5K1.22×
12South Carolina~5K1.17×
13Georgia~10K1.10×
14Missouri~5K1.10×
15North Carolina~10K1.08×
16Alaska<1K1.07×
17Maine~1K1.06×
18Kansas~3K1.05×
19Vermont<1K1.05×
20Arizona~6K1.02×
21Utah~3K1.02×
22Idaho~2K1.02×
23Iowa~3K1.01×
24New Hampshire~1K0.99×
25Montana<1K0.98×
26Ohio~9K0.95×
27Indiana~5K0.95×
28Nebraska~1K0.95×
29Nevada~3K0.94×
30Wisconsin~4K0.93×
31Colorado~4K0.90×
32Oregon~3K0.90×
33North Dakota<1K0.87×
34Florida~20K0.86×
35Pennsylvania~9K0.86×
36Washington~5K0.86×
37Virginia~6K0.84×
38South Dakota<1K0.82×
39California~30K0.80×
40Michigan~6K0.80×
41Delaware<1K0.78×
42Minnesota~3K0.77×
43Illinois~8K0.76×
44Connecticut~2K0.73×
45Rhode Island<1K0.72×
46Maryland~4K0.70×
47Massachusetts~4K0.62×
48Washington, District of Columbia<1K0.61×
49New Jersey~4K0.53×
50New York~9K0.52×
Fig. 06

Affinity by region

Affinity by region — Nissan Trucks, United States
0.52×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Trucks audience
#·InterestCategoryAffinity×
01Volvo FHCars & Mobility455.95×
02UD TrucksCars & Mobility307.16×
03Loei ProvinceTravel & Leisure205.48×
04RealtyTracBusiness & Career134.39×
05childish gambinoMovies & TV106.35×
06Miranda JulyMovies & TV103.12×
07TruckingGames85.61×
08Edina RealtyHome & Garden55.68×
09IvecoCars & Mobility52.44×
10Teezo TouchdownMusic & Radio51.20×
11KenworthCars & Mobility22.56×
12PrimeBrand20.00×
13TradesmanBusiness & Career20.00×
14Xcel EnergyHome & Garden19.55×
15Fixed-wing aircraftCars & Mobility17.36×
16Semi-trailerCars & Mobility16.19×
17Pilot Flying JCars & Mobility14.01×
18Progressive CorporationBusiness & Career10.34×
19Nate BargatzeMusic & Radio10.05×
20AccuWeatherHome & Garden7.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Trucks audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.92×
PatriotismCONSERVATISM2.07×
SustainabilityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Trucks audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
ExtroversionTHRILL0.61×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nissan Trucks's target market in United States?

Nissan Trucks's target market in United States covers an estimated 300,976 people, concentrated in Texas and California.

02

What is the gender split and age of Nissan Trucks customers?

17.8% of the Nissan Trucks audience are female, 82.2% are male, with an average age of 31.5 years.

03

Which brands do Nissan Trucks fans like most?

Nissan Trucks fans show strongest brand affinity for Volvo FH (455.95×), childish gambino (106.35×), and Trucking (85.61×) over the country average.

04

Where do Nissan Trucks fans live in United States?

Nissan Trucks fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Trucks fans also like?

Beyond Nissan Trucks itself, the audience over-indexes on childish gambino (106.35×), Trucking (85.61×), UD Trucks (307.16×), and Fixed-wing aircraft (17.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Nissan Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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