Nissan Trucks Audience in United States

Nissan Trucks logo

Nissan Trucks has an estimated audience of 303,792 people in United States. 17.8% are female, 82.2% are male, average age 31.5. Top regions: Texas, California, Florida. Top brand affinities: childish gambino, Trucking, UD Trucks, Volvo FH, Miranda July.

The average Nissan Trucks fan in United States is 31.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include childish gambino, Trucking, UD Trucks, with strongest over-indexing on childish gambino (106.35× the country average). Demographically, the Nissan Trucks audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Nissan Trucks fans

Demographic split for Nissan Trucks audience in United States
MetricValue
Female17.8%
Male82.2%
Average age31.5
Estimated audience size303,792

Audience persona

The typical Nissan Trucks fan in United States is more male, around 31.5 years old, with strong Family Orientation tendencies and a notable affinity for childish gambino.

Top regions in United States

Top regions ranked by reach for Nissan Trucks in United States
RegionReachAffinity
Texas32,8611.26×
California28,2190.84×
Florida18,4980.9×
Georgia10,7911.15×
North Carolina10,1331.11×
New York9,3230.55×
Ohio9,2180.98×
Tennessee9,0221.48×
Pennsylvania8,9590.88×
Illinois8,0140.79×
Michigan6,6540.84×
Arizona6,3741.03×
Virginia6,0940.82×
Louisiana5,9721.52×
Washington5,7130.94×
Alabama5,5181.3×
Missouri5,5101.13×
South Carolina5,4131.18×
Indiana5,2930.95×
Kentucky4,6751.23×
Colorado4,6250.97×
Oklahoma4,5301.34×
Wisconsin4,3350.95×
Mississippi4,0951.64×
New Jersey4,0720.53×
Arkansas3,9401.57×
Maryland3,7210.71×
Massachusetts3,6420.61×
Minnesota3,4090.78×
Oregon3,1980.92×
Utah2,8941.06×
Nevada2,7940.95×
Iowa2,5431.02×
Kansas2,4381.02×
Connecticut2,2010.72×
West Virginia2,0071.42×
New Mexico1,8931.24×
Hawaii1,7841.37×
Idaho1,5371.01×
Nebraska1,4210.93×
New Hampshire1,1530.96×
Maine1,1331.04×
Montana8310.99×
Alaska6831.05×
Rhode Island5970.62×
Vermont5551.04×
Delaware5460.65×
South Dakota5130.73×
North Dakota4870.78×
Washington, District of Columbia4600.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Trucks audience
BrandAffinityCategory
childish gambino106.35×Movies & TV
Trucking85.61×Games
UD Trucks307.16×Cars & Mobility
Volvo FH455.95×Cars & Mobility
Miranda July103.12×Movies & TV
Fixed-wing aircraft17.36×Cars & Mobility
Pilot Flying J14.01×Cars & Mobility
Progressive Corporation10.34×Business & Career
Prime20×
Edina Realty55.68×Home & Garden
RealtyTrac134.39×Business & Career
Semi-trailer16.19×Cars & Mobility
Tradesman20×Business & Career
Iveco52.44×Cars & Mobility
Xcel Energy19.55×Home & Garden
Nate Bargatze10.05×Music & Radio
Loei Province205.48×Travel & Leisure
Teezo Touchdown51.2×Music & Radio
AccuWeather7.03×Home & Garden
Outback Truckers136.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Trucks audience
TraitClusterScore
Family OrientationCONSERVATISM2.32
PatriotismCONSERVATISM1.97
Risk AppetiteTHRILL1.94
Need for SecurityCONSERVATISM1.9
Convenience OrientationPREMIUM1.23
DIY MentalityTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Nissan Trucks
CountryShare
United States75.1%
Canada8.7%
United Kingdom3.2%

See Nissan Trucks audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Nissan Trucks have in United States?

Nissan Trucks has an estimated audience of 303,792 people in United States, concentrated in Texas and California.

What is the gender split and age of Nissan Trucks fans?

17.8% of Nissan Trucks fans are female, 82.2% are male, with an average age of 31.5 years.

Which brands do Nissan Trucks fans like most?

Nissan Trucks fans show strongest brand affinity for childish gambino (106.35×), Trucking (85.61×), and UD Trucks (307.16×) over the country average.

Where do Nissan Trucks fans live in United States?

Nissan Trucks fans in United States are most concentrated in Texas (reach 32,861), California (reach 28,219), and Florida (reach 18,498). These three regions account for the largest share of the active audience.

What other brands do Nissan Trucks fans also like?

Beyond Nissan Trucks itself, the audience over-indexes on Trucking (85.61×), UD Trucks (307.16×), Volvo FH (455.95×), and Miranda July (103.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.