childish gambino Audience in United States

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childish gambino has an estimated audience of 1,626,711 people in United States. 57.9% are female, 42.1% are male, average age 26.8. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Japanese domestic market, Home construction, John Havlicek, Harlow.

The average childish gambino fan in United States is 26.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Japanese domestic market, Home construction, with strongest over-indexing on Pro-Ject (9.7× the country average). Demographically, the childish gambino audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of childish gambino fans

Demographic split for childish gambino audience in United States
MetricValue
Female57.9%
Male42.1%
Average age26.8
Estimated audience size1,626,711

Audience persona

The typical childish gambino fan in United States is more female, around 26.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for childish gambino in United States
RegionReachAffinity
California235,1201.31×
Texas170,5551.22×
Florida106,2780.97×
New York98,7331.09×
Georgia69,9021.39×
Illinois60,8281.12×
Pennsylvania56,3381.03×
North Carolina55,9181.14×
Ohio54,0221.08×
Virginia45,6371.15×
Michigan45,2651.06×
New Jersey45,2041.09×
Washington38,2421.17×
Arizona36,1001.09×
Maryland34,3401.23×
Massachusetts32,8751.03×
Tennessee32,5961×
Indiana30,6311.03×
Colorado27,8241.09×
Missouri26,3941.01×
South Carolina24,7351.01×
Louisiana24,2861.16×
Alabama23,7061.04×
Minnesota21,8670.94×
Oregon21,1791.14×
Wisconsin21,1700.87×
Kentucky19,6940.97×
Oklahoma18,8571.04×
Nevada18,5281.18×
Connecticut16,6931.02×
Utah14,6411.01×
Arkansas13,4181×
Mississippi12,7860.95×
Kansas12,5870.98×
Iowa11,3830.85×
New Mexico7,8750.97×
Nebraska7,4150.91×
Idaho6,9220.85×
Hawaii6,8280.98×
West Virginia5,9970.79×
Washington, District of Columbia5,2801.08×
New Hampshire4,9410.77×
Delaware4,6031.03×
Rhode Island4,5970.89×
Maine4,4390.76×
Montana3,4890.77×
Alaska3,0530.88×
South Dakota2,6580.71×
North Dakota2,3850.71×
Vermont2,2130.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for childish gambino audience
BrandAffinityCategory
Pro-Ject9.7×Music & Radio
Japanese domestic market8.51×Politics & Society
Home construction2.51×Home & Garden
John Havlicek26.04×Sports
Harlow19.05×Travel & Leisure
Ipiales40.55×Travel & Leisure
Johnny Kidd (singer)132.99×Music & Radio
Combat sport1.72×Sports
Google Photos2.57×Technology & Electronics
Bridget Jones: The Edge of Reason20.74×Movies & TV
Chili con carne7.64×Food & Beverages
Corona (band)5.43×Music & Radio
Thom Browne8.66×Fashion & Accessoires
Newtown, Bucks County, Pennsylvania20.19×Travel & Leisure
Progressive rock1.88×Music & Radio
No Escape (1994 film)10.01×Movies & TV
Christmas Gifts4.53×Kids & Family
Elsword12.78×Games
Historic site3.31×Arts & Culture
REC TEC Grills14.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by childish gambino audience
TraitClusterScore
Luxury OrientationPREMIUM3.53
SustainabilityBALANCE1.73
Urban LifestyleOPEN1.45
Risk AppetiteTHRILL1.17
PatriotismCONSERVATISM1.16
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for childish gambino
CountryShare
United States38.6%
United Kingdom5.0%
Canada3.9%

See childish gambino audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does childish gambino have in United States?

childish gambino has an estimated audience of 1,626,711 people in United States, concentrated in California and Texas.

What is the gender split and age of childish gambino fans?

57.9% of childish gambino fans are female, 42.1% are male, with an average age of 26.8 years.

Which brands do childish gambino fans like most?

childish gambino fans show strongest brand affinity for Pro-Ject (9.7×), Japanese domestic market (8.51×), and Home construction (2.51×) over the country average.

Where do childish gambino fans live in United States?

childish gambino fans in United States are most concentrated in California (reach 235,120), Texas (reach 170,555), and Florida (reach 106,278). These three regions account for the largest share of the active audience.

What other brands do childish gambino fans also like?

Beyond childish gambino itself, the audience over-indexes on Japanese domestic market (8.51×), Home construction (2.51×), John Havlicek (26.04×), and Harlow (19.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for childish gambino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.