Rascasse Audience Intelligence

childish gambino Audience in United States

A data profile of the people who buy, follow and care about childish gambino in United States — modelled from more than twelve digital signal sources. childish gambino has an estimated audience of 1,678,920 people in United States.

#1050among Actor Actress or TV Star in United States#3160among Person in United States#2639in Movies & TV

The average childish gambino fan in United States is 26.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Investment company, AccuWeather, Willie Nelson, with strongest over-indexing on Investment company (112.24× the country average).

Demographically, the childish gambino audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical childish gambino fan in United States is more female, around 26.8 years old, with strong Extroversion tendencies and a notable affinity for Investment company.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the childish gambino profile in United States.

Audience size
1.7M
in United States
Gender
57.9%♀
42.1% male
Age
26.8
average years
Country rank
#16312
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of childish gambino fans

57.9% are female, 42.1% are male, average age 26.8.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for childish gambino audience in United States
MetricValue
Female57.9%
Male42.1%
Average age26.8
Estimated audience size1,678,920
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the childish gambino audience in United States
Age bracketShare%
16-1958%
20-2921%
30-3911%
40-497%
50+3%
Fig. 04

Worldwide distribution

39.0%

of the worldwide childish gambino audience comes from United States.

Worldwide audience distribution share by country for childish gambino
CountryShare
United States39.0%
United Kingdom5.0%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the childish gambino audience in United States is strongest.

Fig. 05

Top regions by affinity

childish gambino fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K1.38×
02California~200K1.31×
03Texas~200K1.20×
04Maryland~30K1.19×
05Louisiana~20K1.16×
06Nevada~20K1.15×
07North Carolina~50K1.12×
08Washington~40K1.11×
09Virginia~40K1.10×
10Arizona~40K1.09×
11Illinois~60K1.08×
12Michigan~50K1.07×
13Alabama~20K1.07×
14Oregon~20K1.07×
15Delaware~5K1.07×
16Colorado~30K1.06×
17Washington, District of Columbia~5K1.06×
18New Jersey~40K1.05×
19Indiana~30K1.04×
20Oklahoma~20K1.04×
21Massachusetts~30K1.03×
22New York~90K1.02×
23Ohio~50K1.02×
24Pennsylvania~60K1.01×
25Arkansas~10K1.01×
26New Mexico~8K1.01×
27Missouri~30K1.00×
28South Carolina~20K1.00×
29Mississippi~10K1.00×
30Connecticut~20K0.99×
31Utah~10K0.98×
32Kansas~10K0.98×
33Tennessee~30K0.97×
34Hawaii~7K0.97×
35Florida~100K0.96×
36Kentucky~20K0.96×
37Rhode Island~5K0.96×
38Alaska~3K0.96×
39Nebraska~8K0.94×
40Minnesota~20K0.93×
41Idaho~7K0.88×
42Wisconsin~20K0.87×
43Iowa~10K0.85×
44West Virginia~6K0.85×
45North Dakota~3K0.85×
46Vermont~2K0.85×
47New Hampshire~5K0.84×
48Maine~5K0.84×
49Montana~4K0.84×
50South Dakota~3K0.82×
Fig. 06

Affinity by region

Affinity by region — childish gambino, United States
0.82×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the childish gambino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for childish gambino audience
#·InterestCategoryAffinity×
01Investment companyBusiness & Career112.24×
02Alt-JMusic & Radio10.05×
031. FC HeidenheimSports9.86×
04Nissan TrucksCars & Mobility7.51×
05Lucky CharmsFood & Beverages3.87×
06Celtic musicMusic & Radio3.58×
07VMwareTechnology & Electronics3.25×
08OutkastMusic & Radio3.00×
09Irish danceMusic & Radio2.89×
10Freddie GibbsMusic & Radio2.73×
11AccuWeatherHome & Garden2.23×
12Willie NelsonMusic & Radio2.13×
13Weather radarHome & Garden2.09×
14Lil PeepMusic & Radio1.85×
15LL Cool JMusic & Radio1.84×
16Lil DuvalMovies & TV1.79×
17CiderFood & Beverages1.75×
18KeshaMusic & Radio1.72×
19Deion SandersSports1.62×
20Regina HallMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the childish gambino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by childish gambino audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
Price SensitivityPREMIUM0.48×
Early Adopter MentalityPOWER0.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by childish gambino audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.28×
SustainabilityBALANCE0.31×
Healthy LifestyleBALANCE0.31×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does childish gambino have in United States?

childish gambino has an estimated audience of 1,678,920 people in United States, concentrated in California and Texas.

02

What is the gender split and age of childish gambino fans?

57.9% of childish gambino fans are female, 42.1% are male, with an average age of 26.8 years.

03

Which brands do childish gambino fans like most?

childish gambino fans show strongest brand affinity for Investment company (112.24×), AccuWeather (2.23×), and Willie Nelson (2.13×) over the country average.

04

Where do childish gambino fans live in United States?

childish gambino fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do childish gambino fans also like?

Beyond childish gambino itself, the audience over-indexes on AccuWeather (2.23×), Willie Nelson (2.13×), Cider (1.75×), and Celtic music (3.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for childish gambino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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