Lucky Charms Audience in United States

Lucky Charms logo

Lucky Charms has an estimated audience of 1,240,371 people in United States. 58.5% are female, 41.5% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Tops Supermarket, Troye Sivan, New York Lottery, Back to School, Cinnamon Toast Crunch.

The average Lucky Charms fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tops Supermarket, Troye Sivan, New York Lottery, with strongest over-indexing on Tops Supermarket (168.5× the country average). Demographically, the Lucky Charms audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Lucky Charms fans

Demographic split for Lucky Charms audience in United States
MetricValue
Female58.5%
Male41.5%
Average age35.9
Estimated audience size1,240,371

Audience persona

The typical Lucky Charms fan in United States is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Tops Supermarket.

Top regions in United States

Top regions ranked by reach for Lucky Charms in United States
RegionReachAffinity
California178,3711.31×
Texas143,4111.34×
Florida96,2041.15×
New York85,3781.23×
Pennsylvania48,7201.17×
Illinois47,4181.15×
Georgia43,6601.14×
North Carolina39,4861.06×
Ohio38,1651×
New Jersey37,9181.2×
Virginia32,7951.09×
Michigan32,0880.99×
Arizona27,6641.09×
Washington26,5601.07×
Massachusetts26,5311.09×
Tennessee25,5901.03×
Indiana23,6691.04×
Maryland22,3381.05×
South Carolina19,0911.02×
Missouri19,0660.95×
Wisconsin17,9760.96×
Louisiana17,5121.09×
Alabama17,1320.99×
Colorado17,1000.87×
Minnesota16,8140.95×
Kentucky16,3881.05×
Oklahoma15,2411.11×
Utah13,3691.2×
Connecticut13,2931.07×
Nevada12,9001.08×
Oregon12,8900.91×
Arkansas10,6871.05×
Mississippi10,2591×
Kansas10,0361.03×
Iowa9,5540.93×
Nebraska6,4561.04×
New Mexico5,7570.93×
Idaho5,5660.89×
West Virginia5,2590.91×
Hawaii4,6000.86×
Rhode Island4,1961.06×
New Hampshire3,9110.8×
Maine3,5470.8×
Washington, District of Columbia3,2330.87×
Delaware3,0600.89×
South Dakota2,4330.85×
Montana2,3070.67×
Alaska2,2110.83×
North Dakota2,1670.85×
Vermont1,4030.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lucky Charms audience
BrandAffinityCategory
Tops Supermarket168.5×Shopping
Troye Sivan42.86×Music & Radio
New York Lottery8.82×Games
Back to School10.04×Kids & Family
Cinnamon Toast Crunch17.72×Food & Beverages
Shin Ramyun30.54×Food & Beverages
southwest airlines2.47×Travel & Leisure
Staples (Canada)2.26×Business & Career
Horseshoes16.25×Pets & Animals
Subway1.69×Food & Beverages
Pizza Hut1.62×Food & Beverages
CVS Pharmacy1.87×Shopping
Walgreens1.5×Shopping
IHOP2.21×Food & Beverages
Burger King1.58×Food & Beverages
Meijer2.32×Shopping
Wingstop1.67×Food & Beverages
Louis Armstrong7.65×Music & Radio
Cup Noodles18.49×Food & Beverages
Panda Express1.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lucky Charms audience
TraitClusterScore
IndulgenceJOY1.92
Convenience OrientationPREMIUM1.7
ExtroversionTHRILL1.62
Luxury OrientationPREMIUM1.39
Family OrientationCONSERVATISM1.33
LGBTQ+ IdentityOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Lucky Charms
CountryShare
United States36.4%
Philippines14.2%
Mexico4.4%

See Lucky Charms audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Lucky Charms have in United States?

Lucky Charms has an estimated audience of 1,240,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Lucky Charms fans?

58.5% of Lucky Charms fans are female, 41.5% are male, with an average age of 35.9 years.

Which brands do Lucky Charms fans like most?

Lucky Charms fans show strongest brand affinity for Tops Supermarket (168.5×), Troye Sivan (42.86×), and New York Lottery (8.82×) over the country average.

Where do Lucky Charms fans live in United States?

Lucky Charms fans in United States are most concentrated in California (reach 178,371), Texas (reach 143,411), and Florida (reach 96,204). These three regions account for the largest share of the active audience.

What other brands do Lucky Charms fans also like?

Beyond Lucky Charms itself, the audience over-indexes on Troye Sivan (42.86×), New York Lottery (8.82×), Back to School (10.04×), and Cinnamon Toast Crunch (17.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucky Charms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.