Rascasse Audience Intelligence

Lucky Charms Target Market in United States

A data profile of the people who buy, follow and care about Lucky Charms in United States — modelled from more than twelve digital signal sources. Lucky Charms has an estimated audience of 1,229,082 people in United States.

#2099among Brand in United States#1180in Food & Beverages

The average Lucky Charms fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tops Supermarket, Troye Sivan, New York Lottery, with strongest over-indexing on Tops Supermarket (168.5× the country average).

Demographically, the Lucky Charms audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lucky Charms fan in United States is more female, around 35.9 years old, with strong Pet Ownership tendencies and a notable affinity for Tops Supermarket.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lucky Charms profile in United States.

Audience size
1.2M
in United States
Gender
58.5%♀
41.5% male
Age
35.9
average years
Country rank
#20511
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lucky Charms

58.5% are female, 41.5% are male, average age 35.9.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Lucky Charms audience in United States
MetricValue
Female58.5%
Male41.5%
Average age35.9
Estimated audience size1,229,082
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Lucky Charms audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Lucky Charms audience comes from United States.

Worldwide audience distribution share by country for Lucky Charms
CountryShare
United States36.1%
Philippines14.2%
Mexico4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lucky Charms audience in United States is strongest.

Fig. 05

Top regions by affinity

Lucky Charms customers by region in United States
#RegionReachAffinity×
01Texas~100K1.27×
02California~200K1.25×
03Utah~10K1.21×
04New Jersey~40K1.20×
05Pennsylvania~50K1.17×
06New York~80K1.15×
07Kentucky~20K1.11×
08Georgia~40K1.10×
09Nebraska~7K1.10×
10Illinois~40K1.08×
11Arizona~30K1.08×
12Louisiana~20K1.07×
13Arkansas~10K1.07×
14Massachusetts~30K1.06×
15Florida~90K1.05×
16North Carolina~40K1.05×
17Virginia~30K1.05×
18Connecticut~10K1.05×
19Rhode Island~4K1.05×
20Washington~30K1.04×
21Alabama~20K1.04×
22Oklahoma~10K1.04×
23Maryland~20K1.03×
24South Carolina~20K1.03×
25Nevada~10K1.03×
26Kansas~10K1.03×
27Tennessee~30K1.02×
28Ohio~40K1.01×
29Indiana~20K1.01×
30Mississippi~10K1.00×
31Delaware~3K1.00×
32South Dakota~3K1.00×
33Iowa~10K0.99×
34Michigan~30K0.97×
35Wisconsin~20K0.97×
36Minnesota~20K0.97×
37West Virginia~6K0.97×
38New Mexico~6K0.96×
39North Dakota~2K0.96×
40Missouri~20K0.95×
41Hawaii~5K0.94×
42Alaska~3K0.94×
43Idaho~6K0.92×
44Oregon~10K0.90×
45Maine~4K0.88×
46Colorado~20K0.87×
47Montana~3K0.86×
48New Hampshire~4K0.83×
49Washington, District of Columbia~3K0.83×
50Vermont~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Lucky Charms, United States
0.77×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lucky Charms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lucky Charms audience
#·InterestCategoryAffinity×
01Tops SupermarketShopping168.50×
02Troye SivanMusic & Radio42.86×
03Reese's Puffs CerealFood & Beverages40.79×
04Shin RamyunFood & Beverages30.54×
05Cinnamon Toast CrunchFood & Beverages17.72×
06HorseshoesPets & Animals16.25×
07Back to SchoolKids & Family10.04×
08New York LotteryGames8.82×
09Louis ArmstrongMusic & Radio7.65×
10southwest airlinesTravel & Leisure2.47×
11MeijerShopping2.32×
12Staples (Canada)Business & Career2.26×
13IHOPFood & Beverages2.21×
14CVS PharmacyShopping1.87×
15Panda ExpressFood & Beverages1.70×
16SubwayFood & Beverages1.69×
17WingstopFood & Beverages1.67×
18Pizza HutFood & Beverages1.62×
19Burger KingFood & Beverages1.58×
20WalgreensShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lucky Charms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lucky Charms audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.14×
IndulgenceJOY1.05×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lucky Charms audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.75×
Early Adopter MentalityPOWER0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lucky Charms's target market in United States?

Lucky Charms's target market in United States covers an estimated 1,229,082 people, concentrated in California and Texas.

02

What is the gender split and age of Lucky Charms customers?

58.5% of the Lucky Charms audience are female, 41.5% are male, with an average age of 35.9 years.

03

Which brands do Lucky Charms fans like most?

Lucky Charms fans show strongest brand affinity for Tops Supermarket (168.5×), Troye Sivan (42.86×), and New York Lottery (8.82×) over the country average.

04

Where do Lucky Charms fans live in United States?

Lucky Charms fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lucky Charms fans also like?

Beyond Lucky Charms itself, the audience over-indexes on Troye Sivan (42.86×), New York Lottery (8.82×), Back to School (10.04×), and Reese's Puffs Cereal (40.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Lucky Charms audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucky Charms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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