Rascasse Audience Intelligence

Horseshoes Audience in United States

A data profile of the people who buy, follow and care about Horseshoes in United States — modelled from more than twelve digital signal sources. Horseshoes has an estimated audience of 645,209 people in United States.

#10369among Topic in United States#469in Pets & Animals

The average Horseshoes fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Staples (Canada), Mortgage loans, FedEx, with strongest over-indexing on Staples (Canada) (4.3× the country average).

Demographically, the Horseshoes audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horseshoes fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Staples (Canada).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horseshoes profile in United States.

Audience size
645K
in United States
Gender
54.3%♀
45.7% male
Age
45.7
average years
Country rank
#31433
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horseshoes fans

54.3% are female, 45.7% are male, average age 45.7.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Horseshoes audience in United States
MetricValue
Female54.3%
Male45.7%
Average age45.7
Estimated audience size645,209
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Horseshoes audience in United States
Age bracketShare%
16-197%
20-2913%
30-3919%
40-4927%
50+34%
Fig. 04

Worldwide distribution

46.4%

of the worldwide Horseshoes audience comes from United States.

Worldwide audience distribution share by country for Horseshoes
CountryShare
United States46.4%
United Kingdom24.9%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horseshoes audience in United States is strongest.

Fig. 05

Top regions by affinity

Horseshoes fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K3.86×
02Louisiana~20K1.87×
03Arizona~20K1.52×
04Washington~20K1.51×
05Nebraska~4K1.28×
06Colorado~10K1.21×
07Wyoming~1K1.16×
08Utah~7K1.13×
09Montana~2K1.12×
10Texas~60K1.11×
11Maryland~10K1.08×
12Kentucky~9K1.08×
13Arkansas~6K1.07×
14Illinois~20K1.05×
15Mississippi~6K1.04×
16New Mexico~3K1.02×
17Indiana~10K1.00×
18Idaho~3K1.00×
19Missouri~10K0.99×
20Iowa~5K0.96×
21California~70K0.92×
22South Dakota~1K0.92×
23North Dakota~1K0.92×
24Oklahoma~7K0.91×
25Alaska~1K0.91×
26Kansas~5K0.90×
27New Jersey~10K0.88×
28Oregon~6K0.87×
29Connecticut~6K0.86×
30West Virginia~3K0.86×
31South Carolina~8K0.84×
32Hawaii~2K0.83×
33Maine~2K0.83×
34Ohio~20K0.82×
35Tennessee~10K0.82×
36Massachusetts~10K0.82×
37Wisconsin~8K0.82×
38New Hampshire~2K0.82×
39Virginia~10K0.81×
40Delaware~1K0.81×
41Pennsylvania~20K0.80×
42North Carolina~20K0.80×
43Rhode Island~2K0.80×
44New York~30K0.79×
45Washington, District of Columbia~2K0.79×
46Alabama~7K0.78×
47Georgia~10K0.75×
48Minnesota~7K0.75×
49Michigan~10K0.71×
50Florida~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Horseshoes, United States
0.64×1.00×3.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horseshoes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horseshoes audience
#·InterestCategoryAffinity×
01AppaloosaPets & Animals21.02×
02Lucky CharmsFood & Beverages16.25×
03Vera FarmigaMovies & TV10.78×
04MongoliaTravel & Leisure5.91×
05Weather forecastingHome & Garden4.81×
06Renewable energyBusiness & Career4.35×
07Staples (Canada)Business & Career4.30×
08Sustainable energyHome & Garden4.05×
09FedExBusiness & Career3.86×
10Solar energyHome & Garden3.42×
11Mortgage loansBusiness & Career3.15×
12Discount storesShopping2.89×
13SubwayFood & Beverages2.51×
14Shopping mallsShopping2.26×
15Pizza HutFood & Beverages2.25×
16PinterestInternet & Social Media2.10×
17McDonald'sFood & Beverages2.10×
18BarbecueFood & Beverages2.01×
19AirbnbTravel & Leisure1.94×
20FurnitureHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horseshoes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horseshoes audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Convenience OrientationPREMIUM2.02×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horseshoes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horseshoes have in United States?

Horseshoes has an estimated audience of 645,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horseshoes fans?

54.3% of Horseshoes fans are female, 45.7% are male, with an average age of 45.7 years.

03

Which brands do Horseshoes fans like most?

Horseshoes fans show strongest brand affinity for Staples (Canada) (4.3×), Mortgage loans (3.15×), and FedEx (3.86×) over the country average.

04

Where do Horseshoes fans live in United States?

Horseshoes fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Horseshoes fans also like?

Beyond Horseshoes itself, the audience over-indexes on Mortgage loans (3.15×), FedEx (3.86×), Renewable energy (4.35×), and Appaloosa (21.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Horseshoes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horseshoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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