Horseshoes Audience in United States

Horseshoes logo

Horseshoes has an estimated audience of 645,209 people in United States. 54.3% are female, 45.7% are male, average age 45.7. Top regions: California, Texas, Nevada. Top brand affinities: Goop, Governor of Michigan, Google Home, Hibachi, Keeper (password manager).

The average Horseshoes fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Goop, Governor of Michigan, Google Home, with strongest over-indexing on Goop (8.57× the country average). Demographically, the Horseshoes audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Horseshoes fans

Demographic split for Horseshoes audience in United States
MetricValue
Female54.3%
Male45.7%
Average age45.7
Estimated audience size645,209

Audience persona

The typical Horseshoes fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Horseshoes in United States
RegionReachAffinity
California67,0080.94×
Texas60,4701.09×
Nevada42,8196.86×
New York27,7150.77×
Florida27,4960.63×
Illinois23,0301.07×
Arizona18,2521.39×
Louisiana18,2192.19×
Pennsylvania15,6190.72×
Washington15,2111.18×
Ohio15,1860.76×
North Carolina14,2950.74×
Georgia13,7060.69×
New Jersey13,3120.81×
Colorado12,1351.19×
Michigan12,0470.71×
Indiana11,0690.94×
Maryland10,7610.97×
Virginia10,5990.67×
Tennessee10,4360.81×
Missouri10,2230.98×
Massachusetts9,7230.76×
Kentucky8,4641.05×
South Carolina7,6700.79×
Wisconsin7,2760.75×
Minnesota6,7100.73×
Oregon6,5860.89×
Utah6,4741.12×
Alabama6,4130.71×
Oklahoma6,3140.88×
Mississippi5,7891.09×
Arkansas5,2130.98×
Iowa4,8550.91×
Connecticut4,7070.73×
Kansas4,3120.85×
Nebraska3,5871.11×
New Mexico3,0790.95×
Idaho3,0390.94×
West Virginia2,2000.73×
Hawaii1,9410.7×
Montana1,7931×
New Hampshire1,6830.66×
Washington, District of Columbia1,5120.78×
Maine1,4630.63×
Rhode Island1,3020.63×
Delaware1,1590.65×
South Dakota1,1590.78×
Wyoming1,0321.08×
North Dakota1,0050.76×
Vermont7810.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horseshoes audience
BrandAffinityCategory
Goop8.57×Internet & Social Media
Governor of Michigan11.36×Politics & Society
Google Home8.91×Technology & Electronics
Hibachi10.18×Food & Beverages
Keeper (password manager)7.71×Technology & Electronics
headspace10.72×Health
Cherish (group)11.78×Music & Radio
Wok7.04×Food & Beverages
Gift registry14.01×Kids & Family
Vocal harmony4.45×Music & Radio
Corona (band)5.55×Music & Radio
Tech News8.89×Technology & Electronics
Hipster9.2×Politics & Society
Grace Slick8.11×Music & Radio
Kikar HaShabbat14.2×News
Fairy godmother6.3×Literature
Grinch3.26×Movies & TV
La Jolla6.73×Travel & Leisure
Jingoism1.5×Politics & Society
Mathcore5.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horseshoes audience
TraitClusterScore
PatriotismCONSERVATISM1.46
Community OrientationOPEN1.43
ExtroversionTHRILL1.41
DIY MentalityTHRILL1.36
Price SensitivityPREMIUM1.31
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Horseshoes
CountryShare
United States46.4%
United Kingdom24.9%
Germany3.0%

See Horseshoes audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Horseshoes have in United States?

Horseshoes has an estimated audience of 645,209 people in United States, concentrated in California and Texas.

What is the gender split and age of Horseshoes fans?

54.3% of Horseshoes fans are female, 45.7% are male, with an average age of 45.7 years.

Which brands do Horseshoes fans like most?

Horseshoes fans show strongest brand affinity for Goop (8.57×), Governor of Michigan (11.36×), and Google Home (8.91×) over the country average.

Where do Horseshoes fans live in United States?

Horseshoes fans in United States are most concentrated in California (reach 67,008), Texas (reach 60,470), and Nevada (reach 42,819). These three regions account for the largest share of the active audience.

What other brands do Horseshoes fans also like?

Beyond Horseshoes itself, the audience over-indexes on Governor of Michigan (11.36×), Google Home (8.91×), Hibachi (10.18×), and Keeper (password manager) (7.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horseshoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.