Back to School Audience in United States

Back to School has an estimated audience of 4,628,299 people in United States. 75.5% are female, 24.5% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: DraftKings, Google Maps, Enterprise Rent-A-Car, Fruit salad, Indeed.com.

The average Back to School fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DraftKings, Google Maps, Enterprise Rent-A-Car, with strongest over-indexing on DraftKings (29.37× the country average). Demographically, the Back to School audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Back to School fans

Demographic split for Back to School audience in United States
MetricValue
Female75.5%
Male24.5%
Average age35.3
Estimated audience size4,628,299

Audience persona

The typical Back to School fan in United States is more female, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for DraftKings.

Top regions in United States

Top regions ranked by reach for Back to School in United States
RegionReachAffinity
California419,0050.82×
Texas405,0901.02×
Florida331,1311.06×
New York279,3661.08×
Pennsylvania173,5741.11×
Illinois159,7461.04×
Georgia139,4660.98×
Ohio137,3400.96×
North Carolina132,5350.95×
New Jersey130,0431.1×
Michigan118,0810.98×
Virginia103,6690.92×
Massachusetts86,9950.95×
Tennessee86,2290.93×
Missouri84,8331.14×
Indiana83,6790.99×
Wisconsin80,9551.16×
Arizona80,3450.85×
Maryland77,7610.98×
South Carolina71,1081.02×
Washington69,9240.75×
Alabama65,7021.02×
Iowa62,7411.65×
Louisiana62,5621.05×
Colorado60,3700.83×
Kentucky60,3411.04×
Oklahoma58,6001.14×
Minnesota57,9330.87×
Connecticut49,6121.07×
Arkansas47,3451.24×
Oregon39,4090.74×
Nevada38,1770.85×
Mississippi37,8880.99×
Kansas37,3571.02×
Utah34,8110.84×
Nebraska25,0981.08×
West Virginia22,2841.03×
New Mexico21,1050.91×
Idaho18,9390.82×
New Hampshire18,2671×
Rhode Island15,7251.07×
Maine15,3510.93×
Delaware13,5511.06×
Hawaii12,8860.65×
Montana12,6580.99×
North Dakota12,3091.29×
South Dakota11,9041.11×
Washington, District of Columbia10,1680.73×
Alaska9,4330.95×
Vermont8,5621.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Back to School audience
BrandAffinityCategory
DraftKings29.37×Sports
Google Maps7.48×Internet & Social Media
Enterprise Rent-A-Car9.82×Cars & Mobility
Fruit salad32.07×Food & Beverages
Indeed.com6.14×Business & Career
Novak Djokovic18.98×Sports
Depop18.07×Fashion & Accessoires
StubHub10.37×Travel & Leisure
Capital One4.31×Business & Career
Google News6.32×News
Work From Home28.03×Business & Career
Camila Cabello19.26×Music & Radio
Apple Store8.17×Shopping
Circle K6.91×Shopping
DuckDuckGo8.27×Internet & Social Media
Anna Kendrick12.36×Movies & TV
IMVU21.78×Internet & Social Media
Vin Diesel13.48×Movies & TV
Tampa Bay Buccaneers6.77×Sports
Sneaker collecting5.52×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Back to School audience
TraitClusterScore
IndulgenceJOY1.63
Family OrientationCONSERVATISM1.55
Pet OwnershipJOY1.51
SustainabilityBALANCE1.49
DIY MentalityTHRILL1.45
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Back to School
CountryShare
United States33.5%
Japan10.8%
Germany6.8%

See Back to School audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Back to School have in United States?

Back to School has an estimated audience of 4,628,299 people in United States, concentrated in California and Texas.

What is the gender split and age of Back to School fans?

75.5% of Back to School fans are female, 24.5% are male, with an average age of 35.3 years.

Which brands do Back to School fans like most?

Back to School fans show strongest brand affinity for DraftKings (29.37×), Google Maps (7.48×), and Enterprise Rent-A-Car (9.82×) over the country average.

Where do Back to School fans live in United States?

Back to School fans in United States are most concentrated in California (reach 419,005), Texas (reach 405,090), and Florida (reach 331,131). These three regions account for the largest share of the active audience.

What other brands do Back to School fans also like?

Beyond Back to School itself, the audience over-indexes on Google Maps (7.48×), Enterprise Rent-A-Car (9.82×), Fruit salad (32.07×), and Indeed.com (6.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Back to School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.