Rascasse Audience Intelligence

Back to School Audience in United States

A data profile of the people who buy, follow and care about Back to School in United States — modelled from more than twelve digital signal sources. Back to School has an estimated audience of 4,628,299 people in United States.

#3957among Topic in United States#190in Kids & Family

The average Back to School fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fruit salad, Work From Home, Target Corporation, with strongest over-indexing on Fruit salad (34.57× the country average).

Demographically, the Back to School audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Back to School fan in United States is more female, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for Fruit salad.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Back to School profile in United States.

Audience size
4.6M
in United States
Gender
75.5%♀
24.5% male
Age
35.3
average years
Country rank
#7135
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Back to School fans

75.5% are female, 24.5% are male, average age 35.3.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Back to School audience in United States
MetricValue
Female75.5%
Male24.5%
Average age35.3
Estimated audience size4,628,299
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Back to School audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Back to School audience comes from United States.

Worldwide audience distribution share by country for Back to School
CountryShare
United States33.4%
Japan10.8%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Back to School audience in United States is strongest.

Fig. 05

Top regions by affinity

Back to School fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~60K1.46×
02North Dakota~10K1.22×
03Wisconsin~80K1.18×
04Arkansas~50K1.18×
05Pennsylvania~200K1.15×
06New Jersey~100K1.13×
07Louisiana~70K1.12×
08Missouri~80K1.11×
09Nebraska~30K1.09×
10Illinois~200K1.08×
11Oklahoma~60K1.08×
12Mississippi~40K1.08×
13South Dakota~10K1.08×
14West Virginia~20K1.07×
15Delaware~10K1.07×
16Texas~400K1.06×
17New York~300K1.06×
18Kansas~40K1.06×
19Rhode Island~20K1.06×
20Florida~300K1.05×
21Kentucky~60K1.05×
22Connecticut~50K1.05×
23Ohio~100K1.04×
24Maryland~80K1.04×
25Alabama~70K1.04×
26South Carolina~70K1.03×
27Michigan~100K1.01×
28Vermont~8K1.01×
29Indiana~80K1.00×
30Georgia~100K0.99×
31New Hampshire~20K0.99×
32Virginia~100K0.96×
33Tennessee~90K0.96×
34Montana~10K0.96×
35North Carolina~100K0.95×
36Massachusetts~90K0.95×
37Alaska~9K0.95×
38Maine~20K0.94×
39New Mexico~20K0.90×
40Minnesota~60K0.88×
41Nevada~40K0.86×
42Utah~40K0.86×
43Idaho~20K0.86×
44California~400K0.84×
45Arizona~80K0.84×
46Washington, District of Columbia~10K0.80×
47Colorado~60K0.79×
48Oregon~40K0.75×
49Washington~70K0.74×
50Hawaii~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Back to School, United States
0.71×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Back to School audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Back to School audience
#·InterestCategoryAffinity×
01Fruit saladFood & Beverages34.57×
02Work From HomeBusiness & Career29.78×
03Kung Fu PandaMovies & TV17.28×
04BildNews13.25×
05ZootopiaMovies & TV10.73×
06Bonnaroo Music FestivalMusic & Radio8.47×
07BB creamBeauty & Wellness6.50×
08Museum of Modern ArtArts & Culture5.64×
09Sneaker collectingFashion & Accessoires5.20×
10ULTA BeautyBeauty & Wellness3.81×
11Target CorporationShopping3.55×
12PoshmarkShopping3.26×
13CVS PharmacyShopping3.03×
14Buffalo BillsSports2.96×
15Pizza HutFood & Beverages2.45×
16Planet FitnessSports2.38×
17SubwayFood & Beverages2.36×
18Trader Joe'sShopping2.27×
19WalgreensShopping2.25×
20HobbyHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Back to School audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Back to School audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.48×
Family OrientationCONSERVATISM1.98×
Pet OwnershipJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Back to School audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
TraditionCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Back to School have in United States?

Back to School has an estimated audience of 4,628,299 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Back to School fans?

75.5% of Back to School fans are female, 24.5% are male, with an average age of 35.3 years.

03

Which brands do Back to School fans like most?

Back to School fans show strongest brand affinity for Fruit salad (34.57×), Work From Home (29.78×), and Target Corporation (3.55×) over the country average.

04

Where do Back to School fans live in United States?

Back to School fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Back to School fans also like?

Beyond Back to School itself, the audience over-indexes on Work From Home (29.78×), Target Corporation (3.55×), Zootopia (10.73×), and Sneaker collecting (5.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Back to School audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Back to School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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