Rascasse Audience Intelligence

Work From Home Audience in United States

A data profile of the people who buy, follow and care about Work From Home in United States — modelled from more than twelve digital signal sources. Work From Home has an estimated audience of 1,433,699 people in United States.

#7451among Topic in United States#1277in Business & Career

The average Work From Home fan in United States is 32.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Marshalls, college sports, Back to School, with strongest over-indexing on Marshalls (11.02× the country average).

Demographically, the Work From Home audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Work From Home fan in United States is more female, around 32.9 years old, with strong Design Affinity tendencies and a notable affinity for Marshalls.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Work From Home profile in United States.

Audience size
1.4M
in United States
Gender
61.0%♀
39.0% male
Age
32.9
average years
Country rank
#18377
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Work From Home fans

61.0% are female, 39.0% are male, average age 32.9.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Work From Home audience in United States
MetricValue
Female61.0%
Male39.0%
Average age32.9
Estimated audience size1,433,699
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Work From Home audience in United States
Age bracketShare%
16-1929%
20-2929%
30-3922%
40-4914%
50+6%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Work From Home audience comes from United States.

Worldwide audience distribution share by country for Work From Home
CountryShare
United States28.1%
India11.1%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Work From Home audience in United States is strongest.

Fig. 05

Top regions by affinity

Work From Home fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.92×
02Georgia~70K1.61×
03Louisiana~30K1.52×
04Alabama~30K1.44×
05Florida~100K1.42×
06South Carolina~30K1.39×
07Tennessee~40K1.33×
08Texas~200K1.31×
09Kentucky~20K1.30×
10Arkansas~20K1.29×
11Nevada~20K1.28×
12Arizona~40K1.25×
13West Virginia~8K1.23×
14North Carolina~50K1.21×
15Oklahoma~20K1.20×
16Missouri~30K1.19×
17Indiana~30K1.12×
18Ohio~50K1.11×
19Pennsylvania~50K1.08×
20New Mexico~7K1.00×
21Kansas~10K0.98×
22Michigan~40K0.95×
23Virginia~30K0.95×
24Alaska~3K0.92×
25Hawaii~6K0.90×
26Delaware~4K0.90×
27Illinois~40K0.89×
28South Dakota~3K0.89×
29Utah~10K0.86×
30Idaho~6K0.86×
31Iowa~10K0.85×
32Nebraska~6K0.85×
33North Dakota~2K0.85×
34New Jersey~30K0.83×
35Maine~4K0.83×
36Wyoming~2K0.82×
37New York~60K0.81×
38Connecticut~10K0.81×
39Montana~3K0.79×
40Maryland~20K0.78×
41Oregon~10K0.78×
42Rhode Island~4K0.78×
43Colorado~20K0.77×
44Wisconsin~20K0.76×
45New Hampshire~4K0.75×
46Minnesota~20K0.74×
47California~100K0.73×
48Washington~20K0.71×
49Massachusetts~20K0.67×
50Washington, District of Columbia~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Work From Home, United States
0.65×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Work From Home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Work From Home audience
#·InterestCategoryAffinity×
01Back to SchoolKids & Family29.78×
02college sportsSports24.42×
03Charlotte Russe (clothing retailer)Fashion & Accessoires21.10×
04AeropostaleShopping17.24×
05Abercrombie & FitchFashion & Accessoires11.72×
06MarshallsFashion & Accessoires11.02×
07Levi Strauss & Co.Fashion & Accessoires10.56×
08T.J.MaxxShopping9.31×
09AritziaFashion & Accessoires8.43×
10Punk fashionFashion & Accessoires8.43×
11UniqloShopping7.82×
12PacSunFashion & Accessoires7.72×
131990s in fashionFashion & Accessoires7.53×
14AthleisureFashion & Accessoires7.26×
15BlouseFashion & Accessoires6.83×
162010s in fashionFashion & Accessoires5.97×
17AnthropologieShopping5.55×
18Macy'sShopping5.44×
19Old NavyFashion & Accessoires3.41×
20Target CorporationShopping3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Work From Home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Work From Home audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.22×
Early Adopter MentalityPOWER1.96×
Sports ActivityPOWER1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Work From Home audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
SpiritualityBALANCE0.66×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Work From Home have in United States?

Work From Home has an estimated audience of 1,433,699 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Work From Home fans?

61.0% of Work From Home fans are female, 39.0% are male, with an average age of 32.9 years.

03

Which brands do Work From Home fans like most?

Work From Home fans show strongest brand affinity for Marshalls (11.02×), college sports (24.42×), and Back to School (29.78×) over the country average.

04

Where do Work From Home fans live in United States?

Work From Home fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Work From Home fans also like?

Beyond Work From Home itself, the audience over-indexes on college sports (24.42×), Back to School (29.78×), T.J.Maxx (9.31×), and Aeropostale (17.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Work From Home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Work From Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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