Work From Home Audience in United States

Work From Home logo

Work From Home has an estimated audience of 1,433,699 people in United States. 61.0% are female, 39.0% are male, average age 32.9. Top regions: Texas, Florida, California. Top brand affinities: Marshalls, college sports, Back to School, T.J.Maxx, Aeropostale.

The average Work From Home fan in United States is 32.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Marshalls, college sports, Back to School, with strongest over-indexing on Marshalls (11.02× the country average). Demographically, the Work From Home audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Work From Home fans

Demographic split for Work From Home audience in United States
MetricValue
Female61.0%
Male39.0%
Average age32.9
Estimated audience size1,433,699

Audience persona

The typical Work From Home fan in United States is more female, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Marshalls.

Top regions in United States

Top regions ranked by reach for Work From Home in United States
RegionReachAffinity
Texas167,8541.36×
Florida142,3371.47×
California119,6440.76×
Georgia72,2541.64×
New York67,1550.84×
North Carolina53,5741.24×
Pennsylvania53,0421.1×
Ohio49,6391.12×
Illinois45,5440.95×
Tennessee38,8091.35×
Arizona37,7531.29×
Michigan37,5111×
Virginia34,5360.99×
New Jersey31,2790.86×
Indiana30,3811.16×
South Carolina29,7341.38×
Alabama28,9631.45×
Louisiana28,8391.56×
Missouri27,4271.19×
Kentucky24,0841.34×
Mississippi21,5091.82×
Washington20,6990.72×
Maryland19,5960.79×
Oklahoma19,5031.23×
Massachusetts19,1810.68×
Nevada18,5091.33×
Colorado17,9010.79×
Wisconsin16,1190.75×
Minnesota15,7350.77×
Arkansas14,5841.23×
Oregon12,5780.77×
Connecticut11,3340.79×
Utah11,3040.88×
Kansas10,8480.96×
Iowa9,9070.84×
West Virginia7,8451.18×
New Mexico6,7960.95×
Idaho5,9430.83×
Nebraska5,8270.81×
Hawaii5,3770.87×
Maine3,9780.77×
New Hampshire3,8900.69×
Delaware3,2550.82×
Rhode Island3,1300.69×
Montana2,8500.72×
Alaska2,7420.89×
Washington, District of Columbia2,7130.63×
South Dakota2,6120.79×
North Dakota2,2480.76×
Wyoming1,5110.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Work From Home audience
BrandAffinityCategory
Marshalls11.02×Fashion & Accessoires
college sports24.42×Sports
Back to School29.78×Kids & Family
T.J.Maxx9.31×Shopping
Aeropostale17.24×Shopping
Macy's5.44×Shopping
Abercrombie & Fitch11.72×Fashion & Accessoires
Levi Strauss & Co.10.56×Fashion & Accessoires
1990s in fashion7.53×Fashion & Accessoires
Charlotte Russe (clothing retailer)21.1×Fashion & Accessoires
Aritzia8.43×Fashion & Accessoires
Blouse6.83×Fashion & Accessoires
Punk fashion8.43×Fashion & Accessoires
PacSun7.72×Fashion & Accessoires
Uniqlo7.82×Shopping
2010s in fashion5.97×Fashion & Accessoires
Anthropologie5.55×Shopping
Target Corporation3.09×Shopping
Old Navy3.41×Fashion & Accessoires
Athleisure7.26×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Work From Home audience
TraitClusterScore
Early Adopter MentalityPOWER1.95
Design AffinityPREMIUM1.92
Luxury OrientationPREMIUM1.76
Pet OwnershipJOY1.62
IndulgenceJOY1.57
MindfulnessBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Work From Home
CountryShare
United States28.2%
India11.1%
United Kingdom4.2%

See Work From Home audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Work From Home have in United States?

Work From Home has an estimated audience of 1,433,699 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Work From Home fans?

61.0% of Work From Home fans are female, 39.0% are male, with an average age of 32.9 years.

Which brands do Work From Home fans like most?

Work From Home fans show strongest brand affinity for Marshalls (11.02×), college sports (24.42×), and Back to School (29.78×) over the country average.

Where do Work From Home fans live in United States?

Work From Home fans in United States are most concentrated in Texas (reach 167,854), Florida (reach 142,337), and California (reach 119,644). These three regions account for the largest share of the active audience.

What other brands do Work From Home fans also like?

Beyond Work From Home itself, the audience over-indexes on college sports (24.42×), Back to School (29.78×), T.J.Maxx (9.31×), and Aeropostale (17.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Work From Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.