college sports Audience in United States
college sports has an estimated audience of 6,953,310 people in United States. 36.6% are female, 63.4% are male, average age 41.4. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, headspace.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (10.04× the country average). Demographically, the college sports audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Patriotism.
Category: Sports · Type: Topic
Demographics of college sports fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 41.4 |
| Estimated audience size | 6,953,310 |
Audience persona
The typical college sports fan in United States is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.04× | Internet & Social Media |
| Governor of Michigan | 11.9× | Politics & Society |
| Wok | 9.55× | Food & Beverages |
| Vocal harmony | 6.07× | Music & Radio |
| headspace | 11.55× | Health |
| Grinch | 4.95× | Movies & TV |
| Stop Bullying | 20× | Politics & Society |
| Cherish (group) | 11.99× | Music & Radio |
| Guitarist (magazine) | 12.1× | Music & Radio |
| Kikar HaShabbat | 17.08× | News |
| Google Home | 6.34× | Technology & Electronics |
| Nebraska | 2.65× | Travel & Leisure |
| Hipster | 9.2× | Politics & Society |
| Alaska | 1.61× | Travel & Leisure |
| Urban Outfitters | 1.74× | Shopping |
| TV Fanatic | 9.89× | Movies & TV |
| Mathcore | 7.37× | Music & Radio |
| Grace Slick | 7.91× | Music & Radio |
| Fairy godmother | 6.52× | Literature |
| Historic site | 3.55× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Patriotism | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.36 |
| Sports Activity | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.26 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.3% |
| India | 16.4% |
| United Kingdom | 2.2% |
See college sports audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for college sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.