A data profile of the people who buy, follow and care about college sports in United States — modelled from more than twelve digital signal sources. college sports has an estimated audience of 6,953,310 people in United States.
college sports has an estimated audience of 6,953,310 people in United States. 36.6% are female, 63.4% are male, average age 41.4. Top brand affinities: Work From Home, CBS Sports, Target Corporation, FIFA World Cup, Planet Fitness.
Top brand affinities include Work From Home, CBS Sports, Target Corporation, with strongest over-indexing on Work From Home (24.42× the country average).
Demographically, the college sports audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical college sports fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Work From Home.
The key figures that characterise the college sports profile in United States.
36.6% are female, 63.4% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 41.4 |
| Estimated audience size | 6,953,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide college sports audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.3% |
| India | 16.4% |
| United Kingdom | 2.2% |
The strongest cross-interests of the college sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Work From Home | Business & Career | 24.42× | ||
| 02 | Atalanta B.C. | Sports | 20.00× | ||
| 03 | BB cream | Beauty & Wellness | 4.61× | ||
| 04 | Hudl | Sports | 4.40× | ||
| 05 | New York Mets | Sports | 3.99× | ||
| 06 | Fox Sports | Movies & TV | 3.87× | ||
| 07 | Atlanta Braves | Sports | 3.42× | ||
| 08 | CBS Sports | Movies & TV | 3.34× | ||
| 09 | Aaron Rodgers | Sports | 3.30× | ||
| 10 | Masters Tournament | Sports | 2.67× | ||
| 11 | PGA Tour | Sports | 2.52× | ||
| 12 | New York Yankees | Sports | 2.38× | ||
| 13 | Golf Channel | Sports | 2.35× | ||
| 14 | Buffalo Bills | Sports | 2.31× | ||
| 15 | Mixed martial arts | Sports | 2.00× | ||
| 16 | Target Corporation | Shopping | 1.98× | ||
| 17 | Planet Fitness | Sports | 1.90× | ||
| 18 | Capital One | Business & Career | 1.87× | ||
| 19 | MSN | News | 1.86× | ||
| 20 | FIFA World Cup | Sports | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.34× | |
| Indulgence | JOY | 1.99× | |
| Pet Ownership | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for college sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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