college sports Audience in United States
college sports has an estimated audience of 6,953,310 people in United States. 36.6% are female, 63.4% are male, average age 41.4. Top brand affinities: Capital One, Aaron Rodgers, Google Maps, CarGurus, AccuWeather.
Top brand affinities include Capital One, Aaron Rodgers, Google Maps, with strongest over-indexing on Capital One (19.54× the country average). Demographically, the college sports audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Patriotism.
Category: Sports · Type: Topic
Demographics of college sports fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 41.4 |
| Estimated audience size | 6,953,310 |
Audience persona
The typical college sports fan in United States is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 19.54× | Business & Career |
| Aaron Rodgers | 28.1× | Sports |
| Google Maps | 12.34× | Internet & Social Media |
| CarGurus | 15.09× | Cars & Mobility |
| AccuWeather | 16.07× | Home & Garden |
| Luka Dončić | 24.98× | Sports |
| Indeed.com | 9.26× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Bruce Willis | 13.77× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Circle K | 12.95× | Shopping |
| Google News | 10.27× | News |
| Enterprise Rent-A-Car | 9.95× | Cars & Mobility |
| Diane Keaton | 9.36× | Movies & TV |
| Ronnie Coleman | 25.8× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Disc golf | 24.58× | Sports |
| Kendra Scott | 13.12× | Fashion & Accessoires |
| DraftKings | 19.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Patriotism | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.36 |
| Sports Activity | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.26 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.3% |
| India | 16.4% |
| United Kingdom | 2.2% |
See college sports audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for college sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.