Rascasse Audience Intelligence

Punk fashion Audience in United States

A data profile of the people who buy, follow and care about Punk fashion in United States — modelled from more than twelve digital signal sources. Punk fashion has an estimated audience of 13,023,610 people in United States.

#1815among Topic in United States#137in Fashion & Accessoires

The average Punk fashion fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Poshmark, Deal of the day, ULTA Beauty, with strongest over-indexing on Poshmark (4.97× the country average).

Demographically, the Punk fashion audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Punk fashion fan in United States is balanced, around 39.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Poshmark.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punk fashion profile in United States.

Audience size
13M
in United States
Gender
54.3%♀
45.7% male
Age
39.1
average years
Country rank
#2734
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punk fashion fans

54.3% are female, 45.7% are male, average age 39.1.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Punk fashion audience in United States
MetricValue
Female54.3%
Male45.7%
Average age39.1
Estimated audience size13,023,610
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Punk fashion audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Punk fashion audience comes from United States.

Worldwide audience distribution share by country for Punk fashion
CountryShare
United States32.9%
United Kingdom6.9%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punk fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Punk fashion fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.64×
02New York~1M1.50×
03Texas~1.5M1.41×
04Washington~300K1.32×
05Nevada~200K1.28×
06Georgia~500K1.23×
07Virginia~400K1.17×
08Maryland~300K1.17×
09Arizona~300K1.16×
10Hawaii~60K1.15×
11Oregon~200K1.12×
12Utah~100K1.12×
13Illinois~500K1.11×
14Massachusetts~300K1.11×
15New Jersey~400K1.10×
16New Mexico~70K1.06×
17North Carolina~400K1.04×
18Rhode Island~40K1.03×
19Alaska~30K1.03×
20Connecticut~100K1.01×
21Washington, District of Columbia~40K1.01×
22Florida~900K1.00×
23Colorado~200K0.99×
24Louisiana~200K0.99×
25Oklahoma~100K0.99×
26North Dakota~30K0.98×
27Pennsylvania~400K0.96×
28Delaware~30K0.96×
29Idaho~60K0.95×
30Vermont~20K0.95×
31Kentucky~200K0.94×
32West Virginia~60K0.94×
33South Dakota~30K0.94×
34Tennessee~200K0.93×
35Missouri~200K0.93×
36Minnesota~200K0.93×
37Alabama~200K0.93×
38Arkansas~100K0.93×
39Montana~30K0.93×
40Kansas~90K0.92×
41Nebraska~60K0.91×
42New Hampshire~50K0.91×
43Indiana~200K0.90×
44Maine~40K0.90×
45Wisconsin~200K0.88×
46Mississippi~90K0.88×
47Michigan~300K0.87×
48Iowa~90K0.86×
49South Carolina~200K0.85×
50Ohio~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Punk fashion, United States
0.83×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punk fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punk fashion audience
#·InterestCategoryAffinity×
01Slim-fit pantsFashion & Accessoires7.43×
02Family carCars & Mobility5.37×
03PoshmarkShopping4.97×
04Air JordanFashion & Accessoires4.93×
05High-net-worth individualBusiness & Career4.84×
06Formal wearFashion & Accessoires4.63×
07Deal of the dayShopping4.52×
08Drop shippingShopping4.10×
09Sneaker collectingFashion & Accessoires3.43×
10ULTA BeautyBeauty & Wellness3.35×
11Anime and manga fandomLiterature3.22×
12Urban OutfittersShopping3.14×
13InnovationBusiness & Career2.75×
14StreetwearFashion & Accessoires2.46×
15Target CorporationShopping2.20×
16Do it yourself (DIY)Home & Garden2.00×
17SupermanMovies & TV1.79×
18Luxury goodsFashion & Accessoires1.65×
19HobbyHome & Garden1.59×
20TikTokInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punk fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punk fashion audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.80×
Luxury OrientationPREMIUM1.77×
SustainabilityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punk fashion audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Need for SecurityCONSERVATISM0.80×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punk fashion have in United States?

Punk fashion has an estimated audience of 13,023,610 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Punk fashion fans?

54.3% of Punk fashion fans are female, 45.7% are male, with an average age of 39.1 years.

03

Which brands do Punk fashion fans like most?

Punk fashion fans show strongest brand affinity for Poshmark (4.97×), Deal of the day (4.52×), and ULTA Beauty (3.35×) over the country average.

04

Where do Punk fashion fans live in United States?

Punk fashion fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Punk fashion fans also like?

Beyond Punk fashion itself, the audience over-indexes on Deal of the day (4.52×), ULTA Beauty (3.35×), Drop shipping (4.1×), and Superman (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Punk fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Punk fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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