Punk fashion Audience in United States

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Punk fashion has an estimated audience of 13,023,610 people in United States. 54.3% are female, 45.7% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Bank account, Grinch, Governor of Michigan, No Escape (1994 film).

The average Punk fashion fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Bank account, Grinch, with strongest over-indexing on Goop (15.13× the country average). Demographically, the Punk fashion audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Punk fashion fans

Demographic split for Punk fashion audience in United States
MetricValue
Female54.3%
Male45.7%
Average age39.1
Estimated audience size13,023,610

Audience persona

The typical Punk fashion fan in United States is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Punk fashion in United States
RegionReachAffinity
California1,811,0641.26×
Texas1,296,5261.16×
Florida869,3400.99×
New York799,6171.1×
Georgia465,9721.16×
Pennsylvania462,5311.05×
Illinois440,4391.02×
Ohio393,6090.98×
North Carolina378,8080.97×
Washington360,5601.38×
Virginia357,4841.13×
Arizona339,9291.28×
Michigan328,2540.96×
New Jersey299,7220.9×
Tennessee255,3330.98×
Massachusetts240,6060.94×
Indiana235,7720.99×
Missouri219,0171.04×
Maryland218,2630.97×
Colorado216,4921.05×
Oregon207,0361.39×
Wisconsin189,7260.97×
Minnesota189,2241.01×
Kentucky186,9901.15×
South Carolina176,1370.9×
Oklahoma171,7321.19×
Nevada162,4931.29×
Utah160,8241.38×
Alabama153,1530.84×
Louisiana149,5730.89×
Connecticut120,2730.92×
Arkansas104,6140.97×
Kansas88,1900.86×
Mississippi84,1130.78×
New Mexico78,0271.19×
Iowa77,6340.72×
Idaho60,9170.93×
Hawaii59,7241.07×
West Virginia59,0230.97×
Nebraska50,4230.77×
Maine45,5520.98×
New Hampshire44,3420.86×
Rhode Island37,2920.9×
Montana33,2240.92×
Washington, District of Columbia31,2580.8×
Delaware27,2120.76×
Alaska25,9860.93×
North Dakota23,2220.87×
South Dakota22,3590.74×
Wyoming18,2560.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Punk fashion audience
BrandAffinityCategory
Goop15.13×Internet & Social Media
Bank account6.33×Business & Career
Grinch8.95×Movies & TV
Governor of Michigan15.99×Politics & Society
No Escape (1994 film)21.23×Movies & TV
Vocal harmony8.48×Music & Radio
Wok11.2×Food & Beverages
Google Home10.87×Technology & Electronics
Hibachi12.96×Food & Beverages
Combat sport2.32×Sports
Cherish (group)14.81×Music & Radio
Grace Slick11.82×Music & Radio
Hipster12.72×Politics & Society
Harlow14.52×Travel & Leisure
headspace11.34×Health
Fairy godmother8.84×Literature
TV Fanatic12.49×Movies & TV
Collectable1.85×Kids & Family
Guitarist (magazine)12.79×Music & Radio
Natural rubber2.29×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Punk fashion audience
TraitClusterScore
SustainabilityBALANCE3.16
LGBTQ+ IdentityOPEN2.72
Early Adopter MentalityPOWER2.25
Luxury OrientationPREMIUM1.87
DIY MentalityTHRILL1.73
Design AffinityPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Punk fashion
CountryShare
United States32.9%
United Kingdom6.9%
Japan5.5%

See Punk fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Punk fashion have in United States?

Punk fashion has an estimated audience of 13,023,610 people in United States, concentrated in California and Texas.

What is the gender split and age of Punk fashion fans?

54.3% of Punk fashion fans are female, 45.7% are male, with an average age of 39.1 years.

Which brands do Punk fashion fans like most?

Punk fashion fans show strongest brand affinity for Goop (15.13×), Bank account (6.33×), and Grinch (8.95×) over the country average.

Where do Punk fashion fans live in United States?

Punk fashion fans in United States are most concentrated in California (reach 1,811,064), Texas (reach 1,296,526), and Florida (reach 869,340). These three regions account for the largest share of the active audience.

What other brands do Punk fashion fans also like?

Beyond Punk fashion itself, the audience over-indexes on Bank account (6.33×), Grinch (8.95×), Governor of Michigan (15.99×), and No Escape (1994 film) (21.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Punk fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.