Rascasse Audience Intelligence

Punk fashion Audience in Germany

A data profile of the people who buy, follow and care about Punk fashion in Germany — modelled from more than twelve digital signal sources. Punk fashion has an estimated audience of 2,150,519 people in Germany.

#1807among Topic in Germany#169in Fashion & Accessoires

The average Punk fashion fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Baseball cap, Dickies, Robert Redford, with strongest over-indexing on Baseball cap (10.09× the country average).

Demographically, the Punk fashion audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Punk fashion fan in Germany is more female, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Baseball cap.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punk fashion profile in Germany.

Audience size
2.2M
in Germany
Gender
56.2%♀
43.8% male
Age
37.0
average years
Country rank
#3104
Topic in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punk fashion fans

56.2% are female, 43.8% are male, average age 37.0.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Punk fashion audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age37.0
Estimated audience size2,150,519
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Punk fashion audience in Germany
Age bracketShare%
16-1920%
20-2923%
30-3926%
40-4920%
50+11%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Punk fashion audience comes from Germany.

Worldwide audience distribution share by country for Punk fashion
CountryShare
United States32.9%
United Kingdom6.9%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punk fashion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Punk fashion fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.11×
02Berlin~100K1.10×
03Bremen~20K1.08×
04Mecklenburg-Vorpommern~40K1.03×
05Sachsen-Anhalt~60K1.02×
06Thüringen~60K1.02×
07Brandenburg~70K0.99×
08Schleswig-Holstein~80K0.98×
09Hamburg~50K0.97×
10Rheinland-Pfalz~100K0.96×
11Sachsen~100K0.95×
12Hessen~200K0.93×
13Niedersachsen~200K0.91×
14Bayern~300K0.89×
15Baden-Württemberg~300K0.89×
16Nordrhein-Westfalen~400K0.84×
Fig. 06

Affinity by region

Affinity by region — Punk fashion, Germany
0.84×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punk fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punk fashion audience
#·InterestCategoryAffinity×
01DickiesFashion & Accessoires14.83×
02Banana RepublicFashion & Accessoires11.14×
03Pitbull (rapper)Music & Radio10.31×
04Baseball capFashion & Accessoires10.09×
05Thrasher (magazine)Fashion & Accessoires8.95×
06Purchase discountShopping6.34×
07TokyoTravel & Leisure6.07×
08FendiFashion & Accessoires5.05×
09Robert RedfordMovies & TV4.89×
10OuterwearFashion & Accessoires4.59×
11Sneaker collectingFashion & Accessoires3.84×
12MangoShopping3.60×
13Anime conventionLiterature3.22×
14HoodieFashion & Accessoires2.93×
15StreetwearFashion & Accessoires2.37×
16Modern artArts & Culture2.32×
17Drop shippingShopping2.16×
18TransfermarktSports1.92×
19Luxury goodsFashion & Accessoires1.72×
20TagesschauMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punk fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punk fashion audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.97×
Early Adopter MentalityPOWER1.73×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punk fashion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Convenience OrientationPREMIUM0.83×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punk fashion have in Germany?

Punk fashion has an estimated audience of 2,150,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Punk fashion fans?

56.2% of Punk fashion fans are female, 43.8% are male, with an average age of 37.0 years.

03

Which brands do Punk fashion fans like most?

Punk fashion fans show strongest brand affinity for Baseball cap (10.09×), Dickies (14.83×), and Robert Redford (4.89×) over the country average.

04

Where do Punk fashion fans live in Germany?

Punk fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Punk fashion fans also like?

Beyond Punk fashion itself, the audience over-indexes on Dickies (14.83×), Robert Redford (4.89×), Banana Republic (11.14×), and Purchase discount (6.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Punk fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Punk fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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