Punk fashion Audience in Germany
Punk fashion has an estimated audience of 2,150,519 people in Germany. 56.2% are female, 43.8% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drop shipping, Tagesschau, Transfermarkt, Banana Republic, Baseball cap.
The average Punk fashion fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drop shipping, Tagesschau, Transfermarkt, with strongest over-indexing on Drop shipping (4.16× the country average). Demographically, the Punk fashion audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Punk fashion fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 37.0 |
| Estimated audience size | 2,150,519 |
Audience persona
The typical Punk fashion fan in Germany is more female, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Drop shipping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 350,138 | 0.74× |
| Bayern | 272,788 | 0.79× |
| Baden-Württemberg | 199,734 | 0.68× |
| Niedersachsen | 140,238 | 0.67× |
| Berlin | 135,534 | 1.41× |
| Hessen | 131,394 | 0.8× |
| Sachsen | 62,891 | 0.6× |
| Rheinland-Pfalz | 55,271 | 0.51× |
| Thüringen | 54,909 | 1× |
| Saarland | 54,395 | 2.06× |
| Sachsen-Anhalt | 53,327 | 0.96× |
| Brandenburg | 49,426 | 0.74× |
| Mecklenburg-Vorpommern | 46,901 | 1.14× |
| Bremen | 45,755 | 2.49× |
| Schleswig-Holstein | 43,696 | 0.57× |
| Hamburg | 40,734 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drop shipping | 4.16× | Shopping |
| Tagesschau | 2.41× | Movies & TV |
| Transfermarkt | 3.43× | Sports |
| Banana Republic | 12.4× | Fashion & Accessoires |
| Baseball cap | 8.41× | Fashion & Accessoires |
| Spiegel Online | 2.04× | News |
| Dickies | 11.39× | Fashion & Accessoires |
| Urban Outfitters | 4.72× | Shopping |
| Streetwear | 2.94× | Fashion & Accessoires |
| Payback | 3.94× | Shopping |
| Thrasher (magazine) | 11.37× | Fashion & Accessoires |
| Outerwear | 4.86× | Fashion & Accessoires |
| The Timberland Company | 6.6× | Fashion & Accessoires |
| Pets | 1.52× | Pets & Animals |
| Nike | 2.46× | Fashion & Accessoires |
| Gina Tricot | 4.84× | Fashion & Accessoires |
| Sneaker collecting | 3.77× | Fashion & Accessoires |
| Spotify | 1.67× | Internet & Social Media |
| Fortnite | 3.2× | Games |
| House music | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Extroversion | THRILL | 1.55 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.32 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Price Sensitivity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| United Kingdom | 6.9% |
| Japan | 5.5% |
See Punk fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Punk fashion have in Germany?
Punk fashion has an estimated audience of 2,150,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Punk fashion fans?
56.2% of Punk fashion fans are female, 43.8% are male, with an average age of 37.0 years.
Which brands do Punk fashion fans like most?
Punk fashion fans show strongest brand affinity for Drop shipping (4.16×), Tagesschau (2.41×), and Transfermarkt (3.43×) over the country average.
Where do Punk fashion fans live in Germany?
Punk fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 350,138), Bayern (reach 272,788), and Baden-Württemberg (reach 199,734). These three regions account for the largest share of the active audience.
What other brands do Punk fashion fans also like?
Beyond Punk fashion itself, the audience over-indexes on Tagesschau (2.41×), Transfermarkt (3.43×), Banana Republic (12.4×), and Baseball cap (8.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Punk fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.