Rascasse Audience Intelligence

Baseball cap Audience in Germany

A data profile of the people who buy, follow and care about Baseball cap in Germany — modelled from more than twelve digital signal sources. Baseball cap has an estimated audience of 1,637,593 people in Germany.

#2266among Topic in Germany#222in Fashion & Accessoires

The average Baseball cap fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Country rap, Chicano rap, Atlanta hip hop, with strongest over-indexing on Country rap (11.79× the country average).

Demographically, the Baseball cap audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Baseball cap fan in Germany is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Country rap.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baseball cap profile in Germany.

Audience size
1.6M
in Germany
Gender
56.5%♀
43.5% male
Age
36.7
average years
Country rank
#4107
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baseball cap fans

56.5% are female, 43.5% are male, average age 36.7.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Baseball cap audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age36.7
Estimated audience size1,637,593
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Baseball cap audience in Germany
Age bracketShare%
16-1918%
20-2926%
30-3928%
40-4919%
50+10%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Baseball cap audience comes from Germany.

Worldwide audience distribution share by country for Baseball cap
CountryShare
United States31.4%
Japan13.0%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baseball cap audience in Germany is strongest.

Fig. 05

Top regions by affinity

Baseball cap fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.40×
02Baden-Württemberg~300K1.36×
03Rheinland-Pfalz~100K1.29×
04Hessen~200K1.27×
05Hamburg~40K1.17×
06Nordrhein-Westfalen~400K1.14×
07Saarland~20K1.12×
08Berlin~80K1.07×
09Schleswig-Holstein~60K1.00×
10Bremen~10K0.99×
11Niedersachsen~200K0.98×
12Thüringen~30K0.71×
13Sachsen~60K0.70×
14Brandenburg~40K0.70×
15Mecklenburg-Vorpommern~20K0.70×
16Sachsen-Anhalt~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Baseball cap, Germany
0.67×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baseball cap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baseball cap audience
#·InterestCategoryAffinity×
01Japanese street fashionFashion & Accessoires13.22×
02Snapback (hat)Fashion & Accessoires12.47×
03Atlanta hip hopMusic & Radio11.82×
04Country rapMusic & Radio11.79×
05Chicano rapMusic & Radio11.30×
06British hip hopMusic & Radio11.16×
07Midwest hip hopMusic & Radio11.12×
08Japanese hip hopMusic & Radio10.62×
09Punk fashionFashion & Accessoires10.09×
10BaselTravel & Leisure9.27×
11Southern hip hopMusic & Radio9.17×
12French hip hopMusic & Radio7.70×
13Korean hip hopMusic & Radio6.77×
14Christian hip hopMusic & Radio6.56×
15Electro (music)Music & Radio5.84×
16West Coast hip hopMusic & Radio4.06×
17Haute coutureFashion & Accessoires3.49×
18Alternative hip hopMusic & Radio3.34×
19Hip hop musicMusic & Radio2.58×
20Top-level domainTechnology & Electronics2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baseball cap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baseball cap audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
SpiritualityBALANCE1.34×
Price SensitivityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baseball cap audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.64×
Career OrientationPOWER0.73×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baseball cap have in Germany?

Baseball cap has an estimated audience of 1,637,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Baseball cap fans?

56.5% of Baseball cap fans are female, 43.5% are male, with an average age of 36.7 years.

03

Which brands do Baseball cap fans like most?

Baseball cap fans show strongest brand affinity for Country rap (11.79×), Chicano rap (11.3×), and Atlanta hip hop (11.82×) over the country average.

04

Where do Baseball cap fans live in Germany?

Baseball cap fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Baseball cap fans also like?

Beyond Baseball cap itself, the audience over-indexes on Chicano rap (11.3×), Atlanta hip hop (11.82×), British hip hop (11.16×), and Midwest hip hop (11.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Baseball cap audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baseball cap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →