Baseball cap Audience in Germany
Baseball cap has an estimated audience of 1,637,593 people in Germany. 56.5% are female, 43.5% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Country rap, Chicano rap, Atlanta hip hop, British hip hop, Midwest hip hop.
The average Baseball cap fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Country rap, Chicano rap, Atlanta hip hop, with strongest over-indexing on Country rap (11.79× the country average). Demographically, the Baseball cap audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Baseball cap fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 36.7 |
| Estimated audience size | 1,637,593 |
Audience persona
The typical Baseball cap fan in Germany is more female, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Country rap.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 418,860 | 1.17× |
| Bayern | 382,175 | 1.45× |
| Baden-Württemberg | 321,732 | 1.44× |
| Hessen | 160,899 | 1.29× |
| Niedersachsen | 156,492 | 0.98× |
| Rheinland-Pfalz | 108,621 | 1.32× |
| Berlin | 83,180 | 1.14× |
| Schleswig-Holstein | 57,662 | 0.98× |
| Sachsen | 53,694 | 0.67× |
| Hamburg | 45,227 | 1.22× |
| Brandenburg | 32,748 | 0.64× |
| Thüringen | 24,388 | 0.58× |
| Saarland | 21,650 | 1.08× |
| Sachsen-Anhalt | 20,945 | 0.49× |
| Mecklenburg-Vorpommern | 17,819 | 0.57× |
| Bremen | 13,520 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Country rap | 11.79× | Music & Radio |
| Chicano rap | 11.3× | Music & Radio |
| Atlanta hip hop | 11.82× | Music & Radio |
| British hip hop | 11.16× | Music & Radio |
| Midwest hip hop | 11.12× | Music & Radio |
| Japanese hip hop | 10.62× | Music & Radio |
| Southern hip hop | 9.17× | Music & Radio |
| Punk fashion | 10.09× | Fashion & Accessoires |
| Electro (music) | 5.84× | Music & Radio |
| French hip hop | 7.7× | Music & Radio |
| Christian hip hop | 6.56× | Music & Radio |
| Korean hip hop | 6.77× | Music & Radio |
| Snapback (hat) | 12.47× | Fashion & Accessoires |
| Hip hop music | 2.58× | Music & Radio |
| Basel | 9.27× | Travel & Leisure |
| Haute couture | 3.49× | Fashion & Accessoires |
| West Coast hip hop | 4.06× | Music & Radio |
| Alternative hip hop | 3.34× | Music & Radio |
| Japanese street fashion | 13.22× | Fashion & Accessoires |
| Top-level domain | 2.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Sustainability | BALANCE | 1.54 |
| Sports Activity | POWER | 1.51 |
| Indulgence | JOY | 1.37 |
| Luxury Orientation | PREMIUM | 1.35 |
| Price Sensitivity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| Japan | 13.0% |
| Germany | 6.2% |
See Baseball cap audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baseball cap have in Germany?
Baseball cap has an estimated audience of 1,637,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baseball cap fans?
56.5% of Baseball cap fans are female, 43.5% are male, with an average age of 36.7 years.
Which brands do Baseball cap fans like most?
Baseball cap fans show strongest brand affinity for Country rap (11.79×), Chicano rap (11.3×), and Atlanta hip hop (11.82×) over the country average.
Where do Baseball cap fans live in Germany?
Baseball cap fans in Germany are most concentrated in Nordrhein-Westfalen (reach 418,860), Bayern (reach 382,175), and Baden-Württemberg (reach 321,732). These three regions account for the largest share of the active audience.
What other brands do Baseball cap fans also like?
Beyond Baseball cap itself, the audience over-indexes on Chicano rap (11.3×), Atlanta hip hop (11.82×), British hip hop (11.16×), and Midwest hip hop (11.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baseball cap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.