Midwest hip hop Audience in Germany
Midwest hip hop has an estimated audience of 2,634,298 people in Germany. 46.7% are female, 53.3% are male, average age 30.5. Top regions: Rheinland-Pfalz, Bayern, Niedersachsen. Top brand affinities: Škoda Kodiaq, Progressive rock, Unique Gifts, Stradivarius, Snow White (Fables).
The average Midwest hip hop fan in Germany is 30.5 years old, balanced, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Bayern, Niedersachsen. Top brand affinities include Škoda Kodiaq, Progressive rock, Unique Gifts, with strongest over-indexing on Škoda Kodiaq (3.15× the country average). Demographically, the Midwest hip hop audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Midwest hip hop fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 30.5 |
| Estimated audience size | 2,634,298 |
Audience persona
The typical Midwest hip hop fan in Germany is balanced, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 212,304 | 1.61× |
| Bayern | 207,112 | 0.49× |
| Niedersachsen | 202,500 | 0.79× |
| Nordrhein-Westfalen | 201,478 | 0.35× |
| Baden-Württemberg | 201,003 | 0.56× |
| Brandenburg | 197,100 | 2.41× |
| Hessen | 149,859 | 0.75× |
| Sachsen | 146,680 | 1.14× |
| Berlin | 145,012 | 1.23× |
| Hamburg | 96,640 | 1.62× |
| Saarland | 63,356 | 1.96× |
| Schleswig-Holstein | 59,377 | 0.63× |
| Thüringen | 37,307 | 0.56× |
| Sachsen-Anhalt | 36,232 | 0.53× |
| Mecklenburg-Vorpommern | 31,866 | 0.63× |
| Bremen | 31,087 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 3.15× | Cars & Mobility |
| Progressive rock | 2.14× | Music & Radio |
| Unique Gifts | 1.78× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Snow White (Fables) | 2.69× | Literature |
| Birthday Gifts | 1.76× | Kids & Family |
| CAC 40 | 1.51× | Business & Career |
| Urban horticulture | 1.69× | Home & Garden |
| Preacher (comics) | 6.42× | Literature |
| Medieval fantasy | 8.78× | Literature |
| Commercial mortgage | 1.57× | Business & Career |
| Motorhome stopover | 4.43× | Travel & Leisure |
| The Journey (1959 film) | 9.99× | Movies & TV |
| Hà Tĩnh | 8.38× | Travel & Leisure |
| Buying a House | 3.57× | Home & Garden |
| myDealZ | 1.62× | Shopping |
| Home Delivery | 1.55× | Food & Beverages |
| Jab Tak Hai Jaan | 7.86× | Movies & TV |
| Celtic mythology | 2.61× | Arts & Culture |
| Phil Campbell (musician) | 2.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.1 |
| Pet Ownership | JOY | 1.07 |
| Sports Activity | POWER | 1.06 |
| Extroversion | THRILL | 1.05 |
| Indulgence | JOY | 1.04 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| China | 6.6% |
| Japan | 6.5% |
See Midwest hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Midwest hip hop have in Germany?
Midwest hip hop has an estimated audience of 2,634,298 people in Germany, concentrated in Rheinland-Pfalz and Bayern.
What is the gender split and age of Midwest hip hop fans?
46.7% of Midwest hip hop fans are female, 53.3% are male, with an average age of 30.5 years.
Which brands do Midwest hip hop fans like most?
Midwest hip hop fans show strongest brand affinity for Škoda Kodiaq (3.15×), Progressive rock (2.14×), and Unique Gifts (1.78×) over the country average.
Where do Midwest hip hop fans live in Germany?
Midwest hip hop fans in Germany are most concentrated in Rheinland-Pfalz (reach 212,304), Bayern (reach 207,112), and Niedersachsen (reach 202,500). These three regions account for the largest share of the active audience.
What other brands do Midwest hip hop fans also like?
Beyond Midwest hip hop itself, the audience over-indexes on Progressive rock (2.14×), Unique Gifts (1.78×), Stradivarius (1.97×), and Snow White (Fables) (2.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Midwest hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.