Rascasse Audience Intelligence

Midwest hip hop Audience in Germany

A data profile of the people who buy, follow and care about Midwest hip hop in Germany — modelled from more than twelve digital signal sources. Midwest hip hop has an estimated audience of 2,634,298 people in Germany.

#57among Musical genre in Germany#1495among Topic in Germany#179in Music & Radio

The average Midwest hip hop fan in Germany is 30.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Baseball cap, Korean hip hop, Nelly, with strongest over-indexing on Baseball cap (11.12× the country average).

Demographically, the Midwest hip hop audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Midwest hip hop fan in Germany is balanced, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Baseball cap.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midwest hip hop profile in Germany.

Audience size
2.6M
in Germany
Gender
46.7%♀
53.3% male
Age
30.5
average years
Country rank
#2481
Topic in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Midwest hip hop fans

46.7% are female, 53.3% are male, average age 30.5.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Midwest hip hop audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age30.5
Estimated audience size2,634,298
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Midwest hip hop audience in Germany
Age bracketShare%
16-1941%
20-2925%
30-3917%
40-4911%
50+5%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Midwest hip hop audience comes from Germany.

Worldwide audience distribution share by country for Midwest hip hop
CountryShare
United States25.7%
China6.6%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midwest hip hop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Midwest hip hop fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.28×
02Rheinland-Pfalz~200K1.15×
03Hamburg~70K1.12×
04Berlin~100K1.04×
05Sachsen~100K1.03×
06Saarland~30K1.02×
07Sachsen-Anhalt~70K1.00×
08Thüringen~70K1.00×
09Mecklenburg-Vorpommern~50K1.00×
10Bremen~20K1.00×
11Schleswig-Holstein~90K0.99×
12Niedersachsen~200K0.95×
13Hessen~200K0.94×
14Baden-Württemberg~300K0.90×
15Bayern~400K0.88×
16Nordrhein-Westfalen~500K0.84×
Fig. 06

Affinity by region

Affinity by region — Midwest hip hop, Germany
0.84×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midwest hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midwest hip hop audience
#·InterestCategoryAffinity×
01Superbike racingCars & Mobility18.71×
02Elfen LiedLiterature18.71×
03NellyMusic & Radio14.21×
04Baseball capFashion & Accessoires11.12×
05Jethro Tull (band)Music & Radio10.29×
06Javier BardemMovies & TV9.23×
07Korean hip hopMusic & Radio7.75×
08Italo discoMusic & Radio7.06×
09PlaylistMusic & Radio6.72×
10French hip hopMusic & Radio5.20×
11Catherine O'HaraMovies & TV4.97×
12Instant GamingGames4.19×
13Underground hip hopMusic & Radio4.06×
14TransfermarktSports2.95×
15Music festivalsMusic & Radio2.68×
16Luxury goodsFashion & Accessoires2.09×
17TattoosFashion & Accessoires1.98×
18TagesschauMovies & TV1.83×
19Electronic musicMusic & Radio1.66×
20SpotifyInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midwest hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midwest hip hop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.59×
Community OrientationOPEN1.39×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midwest hip hop audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Healthy LifestyleBALANCE0.89×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Midwest hip hop have in Germany?

Midwest hip hop has an estimated audience of 2,634,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Midwest hip hop fans?

46.7% of Midwest hip hop fans are female, 53.3% are male, with an average age of 30.5 years.

03

Which brands do Midwest hip hop fans like most?

Midwest hip hop fans show strongest brand affinity for Baseball cap (11.12×), Korean hip hop (7.75×), and Nelly (14.21×) over the country average.

04

Where do Midwest hip hop fans live in Germany?

Midwest hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Midwest hip hop fans also like?

Beyond Midwest hip hop itself, the audience over-indexes on Korean hip hop (7.75×), Nelly (14.21×), Transfermarkt (2.95×), and Tagesschau (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Midwest hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Midwest hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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