Pop music Audience in Germany

Demographics of Pop music fans

Audience persona

The typical Pop music fan in Germany is balanced, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Pop music audiences in other countries

• Pop music — United States
• Pop music — United Kingdom
• Pop music — France
• Pop music — Italy
• Pop music — Spain
• Pop music — Brazil
• Pop music — Japan
• Pop music — South Korea
• Pop music — India

More Musical genre audiences in Germany

• Rock music (18,166,878)
• Hip hop music (12,843,274)
• Popular music (12,282,056)
• Rhythm and blues music (11,588,590)
• House music (10,708,694)

Frequently asked questions

How many fans does Pop music have in Germany?

Pop music has an estimated audience of 14,886,908 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Pop music fans?

54.4% of Pop music fans are female, 45.6% are male, with an average age of 37.2 years.

Which brands do Pop music fans like most?

Pop music fans show strongest brand affinity for Tagesschau (1.65×), Yahoo!ショッピング (1.72×), and Scooby-Doo (2.29×) over the country average.

Where do Pop music fans live in Germany?

Pop music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,178,838), Baden-Württemberg (reach 2,351,763), and Bayern (reach 2,260,175). These three regions account for the largest share of the active audience.

What other brands do Pop music fans also like?

Beyond Pop music itself, the audience over-indexes on Yahoo!ショッピング (1.72×), Scooby-Doo (2.29×), Peacemaker (1.62×), and Diane Keaton (1.75×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.