Rascasse Audience Intelligence

Korean drama Audience in Germany

A data profile of the people who buy, follow and care about Korean drama in Germany — modelled from more than twelve digital signal sources. Korean drama has an estimated audience of 1,694,474 people in Germany.

#25among Movie genre in Germany#2198among Topic in Germany#359in Movies & TV

The average Korean drama fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BTS, BLACKPINK, B.I, with strongest over-indexing on BTS (31.12× the country average).

Demographically, the Korean drama audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Korean drama fan in Germany is more female, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for BTS.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean drama profile in Germany.

Audience size
1.7M
in Germany
Gender
60.6%♀
39.4% male
Age
32.5
average years
Country rank
#3959
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean drama fans

60.6% are female, 39.4% are male, average age 32.5.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Korean drama audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age32.5
Estimated audience size1,694,474
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Korean drama audience in Germany
Age bracketShare%
16-1938%
20-2922%
30-3915%
40-4914%
50+10%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Korean drama audience comes from Germany.

Worldwide audience distribution share by country for Korean drama
CountryShare
China22.4%
Japan17.4%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean drama audience in Germany is strongest.

Fig. 05

Top regions by affinity

Korean drama fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.34×
02Bremen~20K1.30×
03Nordrhein-Westfalen~400K1.15×
04Berlin~80K1.08×
05Saarland~20K1.06×
06Rheinland-Pfalz~90K1.02×
07Niedersachsen~200K1.00×
08Baden-Württemberg~200K0.99×
09Hamburg~40K0.99×
10Schleswig-Holstein~60K0.96×
11Bayern~200K0.91×
12Brandenburg~50K0.90×
13Sachsen-Anhalt~40K0.87×
14Thüringen~40K0.85×
15Mecklenburg-Vorpommern~30K0.85×
16Sachsen~70K0.83×
Fig. 06

Affinity by region

Affinity by region — Korean drama, Germany
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean drama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean drama audience
#·InterestCategoryAffinity×
01Korean moviesMovies & TV32.74×
02BTSMusic & Radio31.12×
03Red Velvet (band)Music & Radio27.77×
04EnhypenMusic & Radio27.24×
05AllkpopMusic & Radio26.95×
06Girls' GenerationMusic & Radio25.25×
07ONEUSMusic & Radio25.19×
08BLACKPINKMusic & Radio20.81×
09IU (singer)Music & Radio20.40×
10BABYMONSTERMusic & Radio20.15×
11B.IMusic & Radio17.39×
12LabubuKids & Family16.39×
13Korean languagePolitics & Society14.75×
14Group buyingShopping13.03×
15KoreaTravel & Leisure11.55×
16Social shoppingShopping9.56×
17K-popMusic & Radio7.95×
18South KoreaTravel & Leisure6.65×
19KPop Demon HuntersMovies & TV6.59×
20Anime and manga fandomLiterature6.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean drama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean drama audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.20×
Community OrientationOPEN1.07×
Pet OwnershipJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean drama audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.47×
DIY MentalityTHRILL0.48×
PatriotismCONSERVATISM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean drama have in Germany?

Korean drama has an estimated audience of 1,694,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Korean drama fans?

60.6% of Korean drama fans are female, 39.4% are male, with an average age of 32.5 years.

03

Which brands do Korean drama fans like most?

Korean drama fans show strongest brand affinity for BTS (31.12×), BLACKPINK (20.81×), and B.I (17.39×) over the country average.

04

Where do Korean drama fans live in Germany?

Korean drama fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Korean drama fans also like?

Beyond Korean drama itself, the audience over-indexes on BLACKPINK (20.81×), B.I (17.39×), Enhypen (27.24×), and Allkpop (26.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Germany

See Korean drama audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Korean drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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