Korean drama Audience in Germany
Korean drama has an estimated audience of 1,694,474 people in Germany. 60.6% are female, 39.4% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BTS, Labubu, Korean pop idol, BLACKPINK, Allkpop.
The average Korean drama fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BTS, Labubu, Korean pop idol, with strongest over-indexing on BTS (31.12× the country average). Demographically, the Korean drama audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Korean drama fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 32.5 |
| Estimated audience size | 1,694,474 |
Audience persona
The typical Korean drama fan in Germany is more female, around 32.5 years old, with strong Price Sensitivity tendencies and a notable affinity for BTS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,885 | 1.18× |
| Bayern | 253,747 | 0.93× |
| Baden-Württemberg | 232,863 | 1.01× |
| Hessen | 175,549 | 1.36× |
| Niedersachsen | 166,829 | 1.01× |
| Rheinland-Pfalz | 89,277 | 1.05× |
| Berlin | 86,706 | 1.14× |
| Sachsen | 66,440 | 0.8× |
| Schleswig-Holstein | 56,944 | 0.94× |
| Brandenburg | 43,927 | 0.84× |
| Hamburg | 39,061 | 1.02× |
| Sachsen-Anhalt | 32,415 | 0.74× |
| Thüringen | 30,089 | 0.7× |
| Mecklenburg-Vorpommern | 22,894 | 0.71× |
| Saarland | 22,759 | 1.09× |
| Bremen | 21,491 | 1.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 31.12× | Music & Radio |
| Labubu | 16.39× | Kids & Family |
| Korean pop idol | 31.87× | Movies & TV |
| BLACKPINK | 20.81× | Music & Radio |
| Allkpop | 26.95× | Music & Radio |
| Enhypen | 27.24× | Music & Radio |
| B.I | 17.39× | Music & Radio |
| Girls' Generation | 25.25× | Music & Radio |
| Korean language | 14.75× | Politics & Society |
| KPop Demon Hunters | 6.59× | Movies & TV |
| IU (singer) | 20.4× | Music & Radio |
| Group buying | 13.03× | Shopping |
| Korean movies | 32.74× | Movies & TV |
| Red Velvet (band) | 27.77× | Music & Radio |
| South Korea | 6.65× | Travel & Leisure |
| Yahoo!ショッピング | 4.2× | |
| Anime and manga fandom | 6.16× | Literature |
| K-pop | 7.95× | Music & Radio |
| Korea | 11.55× | Travel & Leisure |
| Social shopping | 9.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Individualism | JOY | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Travelling | THRILL | 1.1 |
| Mindfulness | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.4% |
| Japan | 17.5% |
| United States | 8.0% |
See Korean drama audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does Korean drama have in Germany?
Korean drama has an estimated audience of 1,694,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Korean drama fans?
60.6% of Korean drama fans are female, 39.4% are male, with an average age of 32.5 years.
Which brands do Korean drama fans like most?
Korean drama fans show strongest brand affinity for BTS (31.12×), Labubu (16.39×), and Korean pop idol (31.87×) over the country average.
Where do Korean drama fans live in Germany?
Korean drama fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,885), Bayern (reach 253,747), and Baden-Württemberg (reach 232,863). These three regions account for the largest share of the active audience.
What other brands do Korean drama fans also like?
Beyond Korean drama itself, the audience over-indexes on Labubu (16.39×), Korean pop idol (31.87×), BLACKPINK (20.81×), and Allkpop (26.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Korean drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.