Korean drama Audience in United States

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Korean drama has an estimated audience of 10,287,812 people in United States. 65.0% are female, 35.0% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: Movies, Outdoor recreation, Popular music, NFL, Harry Potter.

The average Korean drama fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Movies, Outdoor recreation, Popular music, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Korean drama audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Korean drama fans

Demographic split for Korean drama audience in United States
MetricValue
Female65.0%
Male35.0%
Average age31.1
Estimated audience size10,287,812

Audience persona

The typical Korean drama fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Movies.

Top regions in United States

Top regions ranked by reach for Korean drama in United States
RegionReachAffinity
California2,056,6111.82×
Texas1,400,2221.58×
New York736,9941.28×
Florida711,8901.02×
Georgia387,5101.22×
Illinois385,1101.12×
New Jersey337,3641.29×
North Carolina332,1441.07×
Virginia307,7541.23×
Pennsylvania306,3350.88×
Washington281,5901.36×
Ohio263,0100.83×
Arizona231,4101.1×
Maryland220,1251.24×
Michigan206,4900.77×
Massachusetts195,8710.97×
Tennessee176,4560.86×
Indiana172,4530.92×
Minnesota162,6391.1×
Hawaii152,4973.45×
Nevada137,4141.38×
Colorado137,0510.85×
Missouri131,2870.79×
South Carolina129,0660.83×
Oregon128,4011.09×
Alabama127,8760.89×
Wisconsin124,4430.8×
Louisiana120,8230.91×
Kentucky116,1910.9×
Oklahoma114,3931×
Utah111,9601.22×
Connecticut100,3330.97×
Arkansas84,5741×
Kansas73,9090.91×
Mississippi70,6320.83×
Iowa66,6920.79×
New Mexico48,5820.94×
Nebraska48,5810.94×
Idaho41,4090.8×
West Virginia27,5700.58×
Washington, District of Columbia26,9820.87×
Delaware24,4990.86×
New Hampshire24,1530.6×
Rhode Island23,9530.73×
Alaska22,7701.03×
Maine20,9150.57×
South Dakota15,1020.64×
North Dakota14,1740.67×
Montana14,0600.49×
Vermont9,3000.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korean drama audience
BrandAffinityCategory
Movies1.51×Movies & TV
Outdoor recreation1.51×Sports
Popular music1.97×Music & Radio
NFL1.56×Sports
Harry Potter1.87×Movies & TV
Spotify1.66×Internet & Social Media
NBA1.63×Sports
American football1.66×Sports
Rhythm and blues music1.69×Music & Radio
Hobby1.73×Home & Garden
Macy's1.72×Shopping
Old Navy1.89×Fashion & Accessoires
Drama movies1.81×Movies & TV
Baseball1.62×Sports
Flower1.83×Home & Garden
Parent1.72×Kids & Family
Animal1.51×Pets & Animals
Blues music1.7×Music & Radio
Jazz music1.72×Music & Radio
Animated movies1.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korean drama audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
SustainabilityBALANCE1.3
Early Adopter MentalityPOWER1.22
Pet OwnershipJOY1.2
Sports ActivityPOWER1.2
MindfulnessBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Korean drama
CountryShare
China22.4%
Japan17.5%
United States8.0%

See Korean drama audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Korean drama have in United States?

Korean drama has an estimated audience of 10,287,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Korean drama fans?

65.0% of Korean drama fans are female, 35.0% are male, with an average age of 31.1 years.

Which brands do Korean drama fans like most?

Korean drama fans show strongest brand affinity for Movies (1.51×), Outdoor recreation (1.51×), and Popular music (1.97×) over the country average.

Where do Korean drama fans live in United States?

Korean drama fans in United States are most concentrated in California (reach 2,056,611), Texas (reach 1,400,222), and New York (reach 736,994). These three regions account for the largest share of the active audience.

What other brands do Korean drama fans also like?

Beyond Korean drama itself, the audience over-indexes on Outdoor recreation (1.51×), Popular music (1.97×), NFL (1.56×), and Harry Potter (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.