Rascasse Audience Intelligence

Korean drama Audience in United States

A data profile of the people who buy, follow and care about Korean drama in United States — modelled from more than twelve digital signal sources. Korean drama has an estimated audience of 10,287,812 people in United States.

#30among Movie genre in United States#2226among Topic in United States#257in Movies & TV

The average Korean drama fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, NFL, Outdoor recreation, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Korean drama audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korean drama fan in United States is more female, around 31.1 years old, with strong Pet Ownership tendencies and a notable affinity for Movies.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean drama profile in United States.

Audience size
10.3M
in United States
Gender
65.0%♀
35.0% male
Age
31.1
average years
Country rank
#3475
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean drama fans

65.0% are female, 35.0% are male, average age 31.1.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Korean drama audience in United States
MetricValue
Female65.0%
Male35.0%
Average age31.1
Estimated audience size10,287,812
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Korean drama audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3913%
40-4911%
50+10%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Korean drama audience comes from United States.

Worldwide audience distribution share by country for Korean drama
CountryShare
China22.4%
Japan17.4%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean drama audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean drama fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K3.41×
02California~2M1.76×
03Nevada~200K1.62×
04Texas~1.5M1.55×
05Washington~300K1.35×
06Maryland~200K1.24×
07Georgia~400K1.22×
08Virginia~300K1.21×
09New Jersey~300K1.19×
10New York~700K1.18×
11Utah~100K1.18×
12Illinois~400K1.07×
13Arizona~200K1.07×
14Minnesota~200K1.07×
15Alaska~20K1.07×
16North Carolina~300K1.05×
17Oregon~100K1.03×
18Arkansas~90K1.01×
19Nebraska~50K1.01×
20Oklahoma~100K1.00×
21Florida~700K0.99×
22Massachusetts~200K0.97×
23Connecticut~100K0.96×
24New Mexico~50K0.95×
25Delaware~30K0.92×
26Louisiana~100K0.90×
27Kentucky~100K0.90×
28Kansas~70K0.90×
29Alabama~100K0.89×
30Indiana~200K0.88×
31Idaho~40K0.87×
32Washington, District of Columbia~30K0.87×
33Rhode Island~30K0.86×
34North Dakota~20K0.86×
35Pennsylvania~300K0.85×
36Tennessee~200K0.85×
37South Carolina~100K0.85×
38Colorado~100K0.83×
39Mississippi~70K0.83×
40South Dakota~20K0.82×
41Wisconsin~100K0.81×
42Vermont~10K0.81×
43Iowa~70K0.80×
44Missouri~100K0.79×
45Michigan~200K0.77×
46Ohio~200K0.76×
47Montana~20K0.76×
48New Hampshire~30K0.75×
49Maine~30K0.74×
50West Virginia~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Korean drama, United States
0.72×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean drama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean drama audience
#·InterestCategoryAffinity×
01Popular musicMusic & Radio1.97×
02Old NavyFashion & Accessoires1.89×
03Harry PotterMovies & TV1.87×
04FlowerHome & Garden1.83×
05Animated moviesMovies & TV1.83×
06Drama moviesMovies & TV1.81×
07HobbyHome & Garden1.73×
08Macy'sShopping1.72×
09ParentKids & Family1.72×
10Jazz musicMusic & Radio1.72×
11Blues musicMusic & Radio1.70×
12Rhythm and blues musicMusic & Radio1.69×
13SpotifyInternet & Social Media1.66×
14American footballSports1.66×
15NBASports1.63×
16BaseballSports1.62×
17NFLSports1.56×
18MoviesMovies & TV1.51×
19Outdoor recreationSports1.51×
20AnimalPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean drama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean drama audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.69×
Quality AwarenessPREMIUM1.34×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean drama audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.74×
Convenience OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean drama have in United States?

Korean drama has an estimated audience of 10,287,812 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Korean drama fans?

65.0% of Korean drama fans are female, 35.0% are male, with an average age of 31.1 years.

03

Which brands do Korean drama fans like most?

Korean drama fans show strongest brand affinity for Movies (1.51×), NFL (1.56×), and Outdoor recreation (1.51×) over the country average.

04

Where do Korean drama fans live in United States?

Korean drama fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Korean drama fans also like?

Beyond Korean drama itself, the audience over-indexes on NFL (1.56×), Outdoor recreation (1.51×), Popular music (1.97×), and Spotify (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Korean drama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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