Documentary movies Audience in United States

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Documentary movies has an estimated audience of 63,818,584 people in United States. 53.2% are female, 46.8% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Google News, LabCorp, Savannah Guthrie, Scooby-Doo, Ana de Armas.

The average Documentary movies fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, LabCorp, Savannah Guthrie, with strongest over-indexing on Google News (2.16× the country average). Demographically, the Documentary movies audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Documentary movies fans

Demographic split for Documentary movies audience in United States
MetricValue
Female53.2%
Male46.8%
Average age41.9
Estimated audience size63,818,584

Audience persona

The typical Documentary movies fan in United States is balanced, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Documentary movies in United States
RegionReachAffinity
California27,630,0009.86×
Texas4,560,0950.83×
Florida3,164,7230.73×
New York2,727,6670.76×
Illinois1,729,6340.81×
Ohio1,613,9490.82×
Pennsylvania1,612,4550.75×
Georgia1,485,8960.76×
North Carolina1,460,3570.76×
Michigan1,289,0730.77×
Arizona1,279,5430.98×
Virginia1,094,9750.7×
Washington1,090,7880.85×
Tennessee1,057,9140.83×
New Jersey1,035,8960.64×
Indiana911,9240.78×
Missouri902,7940.88×
Alabama857,5870.96×
Massachusetts805,1970.64×
Maryland800,0830.73×
Colorado775,8170.77×
Wisconsin761,8920.79×
South Carolina748,7590.78×
Oregon744,9201.02×
Oklahoma738,6611.04×
Louisiana720,5040.88×
Kentucky715,5960.89×
Minnesota697,3230.76×
Nevada631,7191.02×
Arkansas507,4740.97×
Connecticut477,0950.75×
Utah473,5580.83×
Kansas445,7090.89×
Iowa442,3660.84×
Mississippi411,8180.78×
Idaho344,3321.08×
New Mexico246,4660.77×
Nebraska230,0620.72×
West Virginia219,3390.74×
Maine200,5690.88×
Hawaii183,8140.67×
New Hampshire180,7270.72×
Montana162,1880.92×
Alaska153,2181.12×
South Dakota122,4180.83×
Rhode Island122,1590.6×
Washington, District of Columbia112,8410.59×
North Dakota110,0260.84×
Delaware109,3970.62×
Wyoming106,4591.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Documentary movies audience
BrandAffinityCategory
Google News2.16×News
LabCorp2.02×Health
Savannah Guthrie1.91×Movies & TV
Scooby-Doo1.53×Movies & TV
Ana de Armas2.07×Movies & TV
Homo sapiens1.55×Kids & Family
Taste1.5×Fashion & Accessoires
JellyRoll2.29×Music & Radio
Jayne Mansfield3.21×Fashion & Accessoires
Word1.55×Kids & Family
Western music (North America)2.05×Music & Radio
Beyin1.62×Health
Bob Evans (musician)2.35×Music & Radio
Paris1.85×Travel & Leisure
Google Calendar1.62×Internet & Social Media
Home Alone (franchise)2.78×Movies & TV
Medicare (United States)1.52×Health
Christian ministry1.56×Politics & Society
Creator deity1.57×Politics & Society
Google Images2.36×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Documentary movies audience
TraitClusterScore
ExtroversionTHRILL1.29
Social Media UsageJOY1.03
Price SensitivityPREMIUM0.98
Community OrientationOPEN0.95
Early Adopter MentalityPOWER0.95
IndulgenceJOY0.94

Worldwide distribution

Worldwide audience distribution share by country for Documentary movies
CountryShare
United States23.4%
United Kingdom4.8%
India4.3%

See Documentary movies audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Documentary movies have in United States?

Documentary movies has an estimated audience of 63,818,584 people in United States, concentrated in California and Texas.

What is the gender split and age of Documentary movies fans?

53.2% of Documentary movies fans are female, 46.8% are male, with an average age of 41.9 years.

Which brands do Documentary movies fans like most?

Documentary movies fans show strongest brand affinity for Google News (2.16×), LabCorp (2.02×), and Savannah Guthrie (1.91×) over the country average.

Where do Documentary movies fans live in United States?

Documentary movies fans in United States are most concentrated in California (reach 27,630,000), Texas (reach 4,560,095), and Florida (reach 3,164,723). These three regions account for the largest share of the active audience.

What other brands do Documentary movies fans also like?

Beyond Documentary movies itself, the audience over-indexes on LabCorp (2.02×), Savannah Guthrie (1.91×), Scooby-Doo (1.53×), and Ana de Armas (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.