Rascasse Audience Intelligence

Documentary movies Audience in United States

A data profile of the people who buy, follow and care about Documentary movies in United States — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 63,818,584 people in United States.

#3among Movie genre in United States#188among Topic in United States#19in Movies & TV

The average Documentary movies fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Lindsey Graham, Google News, with strongest over-indexing on Nancy Mace (2.63× the country average).

Demographically, the Documentary movies audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Documentary movies fan in United States is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Documentary movies profile in United States.

Audience size
63.8M
in United States
Gender
53.2%♀
46.8% male
Age
41.9
average years
Country rank
#249
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Documentary movies fans

53.2% are female, 46.8% are male, average age 41.9.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Documentary movies audience in United States
MetricValue
Female53.2%
Male46.8%
Average age41.9
Estimated audience size63,818,584
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Documentary movies audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Documentary movies audience comes from United States.

Worldwide audience distribution share by country for Documentary movies
CountryShare
United States23.4%
United Kingdom4.8%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Documentary movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Documentary movies fans by region: top regions in United States
#RegionReachAffinity×
01California~28M8.73×
02Alaska~100K1.05×
03North Dakota~100K1.01×
04Oklahoma~700K1.00×
05Nevada~600K1.00×
06Idaho~300K1.00×
07Vermont~100K1.00×
08Arkansas~500K0.99×
09Montana~200K0.99×
10South Dakota~100K0.99×
11Oregon~700K0.98×
12Arizona~1.5M0.97×
13Kentucky~800K0.96×
14West Virginia~300K0.96×
15Alabama~800K0.95×
16Mississippi~500K0.95×
17New Mexico~300K0.95×
18Maine~200K0.95×
19Louisiana~800K0.94×
20Kansas~500K0.94×
21New Hampshire~200K0.94×
22Missouri~1M0.93×
23Delaware~200K0.93×
24Iowa~500K0.92×
25Nebraska~300K0.92×
26Hawaii~300K0.92×
27Rhode Island~200K0.92×
28Tennessee~1M0.91×
29Utah~500K0.90×
30Washington, District of Columbia~200K0.90×
31North Carolina~1.5M0.89×
32Washington~1M0.89×
33South Carolina~900K0.89×
34Wisconsin~800K0.88×
35Connecticut~600K0.88×
36Texas~4.5M0.87×
37Minnesota~800K0.87×
38Indiana~1M0.86×
39Pennsylvania~2M0.85×
40Illinois~2M0.85×
41Colorado~900K0.85×
42Michigan~1.5M0.84×
43Ohio~1.5M0.83×
44Georgia~1.5M0.83×
45New Jersey~1.5M0.82×
46Maryland~900K0.82×
47Virginia~1M0.79×
48New York~3M0.78×
49Massachusetts~1M0.77×
50Florida~3.5M0.75×
Fig. 06

Affinity by region

Affinity by region — Documentary movies, United States
0.75×1.00×8.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Documentary movies audience
#·InterestCategoryAffinity×
01Jayne MansfieldFashion & Accessoires3.21×
02Home Alone (franchise)Movies & TV2.78×
03Nancy MacePolitics & Society2.63×
04Bob Evans (musician)Music & Radio2.35×
05JellyRollMusic & Radio2.29×
06Google NewsNews2.16×
07Ana de ArmasMovies & TV2.07×
08Western music (North America)Music & Radio2.05×
09Chuck MangioneMusic & Radio2.05×
10LabCorpHealth2.02×
11Savannah GuthrieMovies & TV1.91×
12ParisTravel & Leisure1.85×
13BeyinHealth1.62×
14Google CalendarInternet & Social Media1.62×
15Dick CheneyPolitics & Society1.59×
16Homo sapiensKids & Family1.55×
17WordKids & Family1.55×
18Lindsey GrahamPolitics & Society1.53×
19Scooby-DooMovies & TV1.53×
20TasteFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Documentary movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Documentary movies audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.23×
PatriotismCONSERVATISM1.12×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Documentary movies audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Risk AppetiteTHRILL0.78×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Documentary movies have in United States?

Documentary movies has an estimated audience of 63,818,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Documentary movies fans?

53.2% of Documentary movies fans are female, 46.8% are male, with an average age of 41.9 years.

03

Which brands do Documentary movies fans like most?

Documentary movies fans show strongest brand affinity for Nancy Mace (2.63×), Lindsey Graham (1.53×), and Google News (2.16×) over the country average.

04

Where do Documentary movies fans live in United States?

Documentary movies fans in United States are most concentrated in California (reach ~28M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Documentary movies fans also like?

Beyond Documentary movies itself, the audience over-indexes on Lindsey Graham (1.53×), Google News (2.16×), LabCorp (2.02×), and Savannah Guthrie (1.91×) compared to the United States average.

Appendix

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See Documentary movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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