Rascasse Audience Intelligence

Google Calendar Audience in United States

A data profile of the people who buy, follow and care about Google Calendar in United States — modelled from more than twelve digital signal sources. Google Calendar has an estimated audience of 18,805,771 people in United States.

#48among Website / Newspaper / Magazine in United States#32in Internet & Social Media

The average Google Calendar fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Drive, File sharing, Business intelligence, with strongest over-indexing on Google Drive (17.07× the country average).

Demographically, the Google Calendar audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Calendar fan in United States is more female, around 34.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Calendar profile in United States.

Audience size
18.8M
in United States
Gender
61.1%♀
38.9% male
Age
34.4
average years
Country rank
#1774
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Calendar

61.1% are female, 38.9% are male, average age 34.4.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Google Calendar audience in United States
MetricValue
Female61.1%
Male38.9%
Average age34.4
Estimated audience size18,805,771
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Google Calendar audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3918%
40-4920%
50+10%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Google Calendar audience comes from United States.

Worldwide audience distribution share by country for Google Calendar
CountryShare
United States26.8%
China10.0%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Calendar audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Calendar fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.32×
02Massachusetts~600K1.78×
03Utah~300K1.65×
04California~3M1.53×
05Rhode Island~90K1.52×
06New York~1.5M1.48×
07Vermont~40K1.31×
08Colorado~400K1.25×
09Connecticut~200K1.23×
10Minnesota~300K1.20×
11Washington~400K1.18×
12Oregon~200K1.17×
13Maryland~400K1.15×
14Virginia~500K1.14×
15Michigan~500K1.13×
16North Carolina~600K1.11×
17Illinois~600K1.09×
18Maine~70K1.09×
19New Hampshire~80K1.07×
20Hawaii~80K1.06×
21New Jersey~500K1.05×
22Pennsylvania~600K1.01×
23Wisconsin~300K1.01×
24Nebraska~90K0.96×
25Idaho~90K0.95×
26Indiana~300K0.93×
27Montana~40K0.90×
28Georgia~500K0.89×
29Iowa~100K0.89×
30Ohio~500K0.88×
31Texas~1.5M0.87×
32Missouri~200K0.86×
33Delaware~40K0.85×
34Kansas~100K0.84×
35Tennessee~300K0.80×
36Florida~900K0.78×
37South Carolina~200K0.77×
38Arizona~300K0.76×
39Nevada~100K0.74×
40Arkansas~100K0.74×
41South Dakota~30K0.73×
42Alaska~30K0.73×
43North Dakota~30K0.69×
44Louisiana~200K0.67×
45Alabama~200K0.65×
46Kentucky~100K0.64×
47Oklahoma~100K0.63×
48New Mexico~50K0.60×
49West Virginia~50K0.59×
50Mississippi~80K0.52×
Fig. 06

Affinity by region

Affinity by region — Google Calendar, United States
0.52×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Calendar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Calendar audience
#·InterestCategoryAffinity×
01File sharingInternet & Social Media85.55×
02Business intelligenceBusiness & Career35.50×
03Software as a serviceTechnology & Electronics20.00×
04Business softwareBusiness & Career17.85×
05Google DriveTechnology & Electronics17.07×
06Wix.comTechnology & Electronics14.74×
07WordPressTechnology & Electronics14.57×
08GroupMeInternet & Social Media14.56×
09South by SouthwestBusiness & Career14.46×
10Dropbox (service)Technology & Electronics11.59×
11Cloud computingTechnology & Electronics5.68×
12Google MapsInternet & Social Media5.59×
13Web serverTechnology & Electronics5.59×
14InnovationBusiness & Career3.85×
15PinterestInternet & Social Media2.80×
16SmartphonesTechnology & Electronics2.15×
17CookingFood & Beverages1.94×
18Alcoholic beveragesFood & Beverages1.94×
19Home improvementHome & Garden1.94×
20RecipesFood & Beverages1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Calendar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Calendar audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.44×
Need for SecurityCONSERVATISM2.14×
Family OrientationCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Calendar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.83×
Risk AppetiteTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Calendar have in United States?

Google Calendar has an estimated audience of 18,805,771 people in United States, concentrated in California and New York.

02

What is the gender split and age of Google Calendar fans?

61.1% of Google Calendar fans are female, 38.9% are male, with an average age of 34.4 years.

03

Which brands do Google Calendar fans like most?

Google Calendar fans show strongest brand affinity for Google Drive (17.07×), File sharing (85.55×), and Business intelligence (35.5×) over the country average.

04

Where do Google Calendar fans live in United States?

Google Calendar fans in United States are most concentrated in California (reach ~3M), New York (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Google Calendar fans also like?

Beyond Google Calendar itself, the audience over-indexes on File sharing (85.55×), Business intelligence (35.5×), Google Maps (5.59×), and Software as a service (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Google Calendar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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