Google Calendar Audience in United States

Google Calendar has an estimated audience of 17,830,426 people in United States. 61.1% are female, 38.9% are male, average age 34.4. Top regions: California, New York, Texas. Top brand affinities: Google Drive, Google Maps, Business intelligence, Indeed.com, File sharing.

The average Google Calendar fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, Google Maps, Business intelligence, with strongest over-indexing on Google Drive (17.2× the country average). Demographically, the Google Calendar audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Google Calendar fans

Demographic split for Google Calendar audience in United States
MetricValue
Female61.1%
Male38.9%
Average age34.4
Estimated audience size17,830,426

Audience persona

The typical Google Calendar fan in United States is more female, around 34.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Google Calendar in United States
RegionReachAffinity
California3,141,8881.6×
New York1,506,4501.51×
Texas1,337,7150.87×
Florida961,4370.8×
Illinois672,5941.13×
Massachusetts669,1441.9×
Pennsylvania612,0221.02×
North Carolina607,4421.13×
Michigan545,9171.17×
Georgia509,6940.93×
Virginia505,2561.16×
Ohio493,1910.9×
New Jersey483,4311.07×
Washington445,9771.25×
Colorado370,0191.32×
Maryland363,5771.19×
Minnesota317,3041.24×
Indiana308,7540.95×
Tennessee287,3420.8×
Arizona273,0790.75×
Wisconsin269,6101.01×
Utah269,1871.69×
Oregon255,1331.25×
Missouri249,2400.87×
Connecticut218,9701.22×
South Carolina200,8060.75×
Alabama155,4880.62×
Louisiana152,5840.66×
Kentucky136,6610.61×
Nevada127,5560.74×
Washington, District of Columbia125,4562.34×
Iowa123,4340.84×
Oklahoma118,7320.6×
Kansas113,4910.81×
Arkansas102,6380.7×
Rhode Island83,8821.48×
Idaho80,8920.9×
Hawaii79,8481.04×
Nebraska77,0070.86×
New Hampshire74,7951.06×
Mississippi70,3730.48×
Maine67,5911.06×
New Mexico50,8970.57×
West Virginia45,0630.54×
Montana44,5040.9×
Delaware40,8860.83×
Vermont39,1711.25×
South Dakota27,7260.67×
Alaska26,1410.69×
North Dakota22,8220.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Calendar audience
BrandAffinityCategory
Google Drive17.2×Technology & Electronics
Google Maps10.4×Internet & Social Media
Business intelligence42.33×Business & Career
Indeed.com8.45×Business & Career
File sharing60.45×Internet & Social Media
Capital One6.64×Business & Career
DeviantArt9.12×Internet & Social Media
GroupMe19.25×Internet & Social Media
Dropbox (service)11.23×Technology & Electronics
Software as a service16.11×Technology & Electronics
Viber20×Internet & Social Media
CarGurus5.55×Cars & Mobility
Business software14.8×Business & Career
Enterprise Rent-A-Car5.64×Cars & Mobility
HubSpot13.47×Internet & Social Media
Autism Awareness8.27×Health
Google News5.13×News
Beetlejuice4.21×Movies & TV
Circle K6.05×Shopping
Diabetes mellitus awareness5.69×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Calendar audience
TraitClusterScore
Convenience OrientationPREMIUM3.27
Need for SecurityCONSERVATISM1.85
Early Adopter MentalityPOWER1.46
Luxury OrientationPREMIUM1.45
Career OrientationPOWER1.39
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Google Calendar
CountryShare
United States26.1%
China10.3%
Canada3.2%

See Google Calendar audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Google Calendar have in United States?

Google Calendar has an estimated audience of 17,830,426 people in United States, concentrated in California and New York.

What is the gender split and age of Google Calendar fans?

61.1% of Google Calendar fans are female, 38.9% are male, with an average age of 34.4 years.

Which brands do Google Calendar fans like most?

Google Calendar fans show strongest brand affinity for Google Drive (17.2×), Google Maps (10.4×), and Business intelligence (42.33×) over the country average.

Where do Google Calendar fans live in United States?

Google Calendar fans in United States are most concentrated in California (reach 3,141,888), New York (reach 1,506,450), and Texas (reach 1,337,715). These three regions account for the largest share of the active audience.

What other brands do Google Calendar fans also like?

Beyond Google Calendar itself, the audience over-indexes on Google Maps (10.4×), Business intelligence (42.33×), Indeed.com (8.45×), and File sharing (60.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.