Rascasse Audience Intelligence

Google Calendar Audience in Germany

A data profile of the people who buy, follow and care about Google Calendar in Germany — modelled from more than twelve digital signal sources. Google Calendar has an estimated audience of 801,008 people in Germany.

#271among Website / Newspaper / Magazine in Germany#115in Internet & Social Media

The average Google Calendar fan in Germany is 32.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Cloud computing, Microsoft, Innovation, with strongest over-indexing on Cloud computing (9.31× the country average).

Demographically, the Google Calendar audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Google Calendar fan in Germany is balanced, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cloud computing.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Calendar profile in Germany.

Audience size
801K
in Germany
Gender
54.5%♀
45.5% male
Age
32.2
average years
Country rank
#7895
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Calendar

54.5% are female, 45.5% are male, average age 32.2.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Google Calendar audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age32.2
Estimated audience size801,008
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Google Calendar audience in Germany
Age bracketShare%
16-1939%
20-2915%
30-3920%
40-4926%
50+0%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Google Calendar audience comes from Germany.

Worldwide audience distribution share by country for Google Calendar
CountryShare
United States26.8%
China10.0%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Calendar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Google Calendar fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K3.11×
02Hamburg~20K1.42×
03Bayern~200K1.24×
04Hessen~70K1.20×
05Bremen~7K1.13×
06Baden-Württemberg~100K1.07×
07Nordrhein-Westfalen~100K0.88×
08Sachsen~30K0.83×
09Brandenburg~20K0.78×
10Schleswig-Holstein~20K0.70×
11Rheinland-Pfalz~30K0.68×
12Saarland~6K0.67×
13Niedersachsen~50K0.65×
14Thüringen~10K0.64×
15Sachsen-Anhalt~10K0.58×
16Mecklenburg-Vorpommern~7K0.49×
Fig. 06

Affinity by region

Affinity by region — Google Calendar, Germany
0.49×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Calendar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Calendar audience
#·InterestCategoryAffinity×
01Cloud computingTechnology & Electronics9.31×
02MicrosoftTechnology & Electronics4.46×
03DellTechnology & Electronics4.43×
04EyewearFashion & Accessoires3.87×
05Computer securityBusiness & Career3.81×
06ChampagneFood & Beverages2.98×
07InnovationBusiness & Career2.90×
08LinkedInInternet & Social Media2.75×
09CappuccinoFood & Beverages2.54×
10Career developmentBusiness & Career2.15×
11TraditionPolitics & Society2.03×
12E-booksLiterature1.97×
13ReligionBusiness & Career1.90×
14AppleTechnology & Electronics1.81×
15MedicineBusiness & Career1.71×
16SmartphonesTechnology & Electronics1.69×
17Contemporary artArts & Culture1.69×
18Employment websiteBusiness & Career1.69×
19BankingBusiness & Career1.59×
20Indeed.comBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Calendar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Calendar audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER30.45×
Need for SecurityCONSERVATISM2.53×
IndulgenceJOY2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Calendar audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
Sports ActivityPOWER0.76×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Calendar have in Germany?

Google Calendar has an estimated audience of 801,008 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Google Calendar fans?

54.5% of Google Calendar fans are female, 45.5% are male, with an average age of 32.2 years.

03

Which brands do Google Calendar fans like most?

Google Calendar fans show strongest brand affinity for Cloud computing (9.31×), Microsoft (4.46×), and Innovation (2.9×) over the country average.

04

Where do Google Calendar fans live in Germany?

Google Calendar fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Google Calendar fans also like?

Beyond Google Calendar itself, the audience over-indexes on Microsoft (4.46×), Innovation (2.9×), Computer security (3.81×), and Smartphones (1.69×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Google Calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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