Google Calendar Audience in Germany
Google Calendar has an estimated audience of 758,000 people in Germany. 54.5% are female, 45.5% are male, average age 32.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cadence, Merano, Ma Mère, Edgar Cayce, Viator.
The average Google Calendar fan in Germany is 32.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cadence, Merano, Ma Mère, with strongest over-indexing on Cadence (5.73× the country average). Demographically, the Google Calendar audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Calendar fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 32.2 |
| Estimated audience size | 758,000 |
Audience persona
The typical Google Calendar fan in Germany is balanced, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cadence.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 153,889 | 1.26× |
| Nordrhein-Westfalen | 152,677 | 0.92× |
| Baden-Württemberg | 111,140 | 1.07× |
| Berlin | 108,554 | 3.2× |
| Hessen | 68,907 | 1.19× |
| Niedersachsen | 48,306 | 0.66× |
| Sachsen | 30,451 | 0.82× |
| Hamburg | 24,793 | 1.45× |
| Rheinland-Pfalz | 24,703 | 0.65× |
| Schleswig-Holstein | 18,741 | 0.69× |
| Brandenburg | 18,059 | 0.77× |
| Thüringen | 11,816 | 0.61× |
| Sachsen-Anhalt | 10,065 | 0.51× |
| Bremen | 7,323 | 1.13× |
| Mecklenburg-Vorpommern | 6,729 | 0.46× |
| Saarland | 5,560 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cadence | 5.73× | Technology & Electronics |
| Merano | 2.51× | Travel & Leisure |
| Ma Mère | 5.34× | Movies & TV |
| Edgar Cayce | 4.5× | Literature |
| Viator | 2.69× | Travel & Leisure |
| Peat | 2.98× | |
| Flash memory | 1.94× | Technology & Electronics |
| Wizards of Waverly Place | 2.73× | Movies & TV |
| IS (Infinite Stratos) | 1.62× | Literature |
| meteo.it | 3.21× | News |
| Indigo | 2.29× | Home & Garden |
| Glastonbury | 2.45× | Travel & Leisure |
| Luv' | 2.03× | Music & Radio |
| Divergent series | 5.86× | Movies & TV |
| Asaf Avidan | 1.92× | Music & Radio |
| Mýa | 2.77× | Music & Radio |
| G Data | 1.82× | Technology & Electronics |
| Sears | 2.03× | Shopping |
| The Specials | 1.78× | Music & Radio |
| Kilkenny | 2.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 20.13 |
| Indulgence | JOY | 2.39 |
| Spirituality | BALANCE | 1.93 |
| Social Media Usage | JOY | 1.76 |
| Price Sensitivity | PREMIUM | 1.73 |
| Need for Security | CONSERVATISM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| China | 10.3% |
| Canada | 3.2% |
See Google Calendar audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Google Calendar have in Germany?
Google Calendar has an estimated audience of 758,000 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Google Calendar fans?
54.5% of Google Calendar fans are female, 45.5% are male, with an average age of 32.2 years.
Which brands do Google Calendar fans like most?
Google Calendar fans show strongest brand affinity for Cadence (5.73×), Merano (2.51×), and Ma Mère (5.34×) over the country average.
Where do Google Calendar fans live in Germany?
Google Calendar fans in Germany are most concentrated in Bayern (reach 153,889), Nordrhein-Westfalen (reach 152,677), and Baden-Württemberg (reach 111,140). These three regions account for the largest share of the active audience.
What other brands do Google Calendar fans also like?
Beyond Google Calendar itself, the audience over-indexes on Merano (2.51×), Ma Mère (5.34×), Edgar Cayce (4.5×), and Viator (2.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Calendar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.