Champagne Audience in Germany
Champagne has an estimated audience of 2,357,307 people in Germany. 52.4% are female, 47.6% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red wine, White wine, Barbie, Wine tasting, Wine & Spirits.
The average Champagne fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red wine, White wine, Barbie, with strongest over-indexing on Red wine (13.26× the country average). Demographically, the Champagne audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Champagne fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 41.7 |
| Estimated audience size | 2,357,307 |
Audience persona
The typical Champagne fan in Germany is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Red wine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 642,802 | 1.25× |
| Bayern | 442,008 | 1.17× |
| Baden-Württemberg | 404,995 | 1.26× |
| Hessen | 271,937 | 1.51× |
| Niedersachsen | 176,267 | 0.77× |
| Rheinland-Pfalz | 161,115 | 1.36× |
| Berlin | 152,042 | 1.44× |
| Sachsen | 83,365 | 0.72× |
| Schleswig-Holstein | 68,576 | 0.81× |
| Hamburg | 67,386 | 1.26× |
| Brandenburg | 45,334 | 0.62× |
| Saarland | 36,671 | 1.27× |
| Thüringen | 35,705 | 0.59× |
| Sachsen-Anhalt | 31,850 | 0.52× |
| Mecklenburg-Vorpommern | 26,590 | 0.59× |
| Bremen | 17,155 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red wine | 13.26× | Food & Beverages |
| White wine | 14.05× | Food & Beverages |
| Barbie | 5.56× | Movies & TV |
| Wine tasting | 9.66× | Food & Beverages |
| Wine & Spirits | 8.79× | Food & Beverages |
| Sports | 1.91× | Sports |
| Sparkling wine | 6.77× | Food & Beverages |
| Winery | 5.33× | Food & Beverages |
| Livemusic | 2.91× | Music & Radio |
| Clock | 3.96× | Fashion & Accessoires |
| Handmade | 3.4× | Home & Garden |
| TikTok | 1.57× | Internet & Social Media |
| Self-awareness | 2.6× | Health |
| Wine | 2.55× | Food & Beverages |
| FIFA World Cup | 1.76× | Sports |
| Self care | 2.79× | Health |
| Drinking | 3.62× | Food & Beverages |
| Beverages | 1.57× | Food & Beverages |
| Homemaking | 6.16× | Home & Garden |
| Dog breeding | 3.42× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.13 |
| Quality Awareness | PREMIUM | 1.78 |
| Design Affinity | PREMIUM | 1.69 |
| Travelling | THRILL | 1.53 |
| Luxury Orientation | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.0% |
| United States | 13.7% |
| Italy | 9.1% |
See Champagne audiences in other countries
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Red wine (2,426,422)
- White wine (1,965,635)
- Prosecco (1,031,961)
- Pecorino (grape) (1,023,256)
Frequently asked questions
How many fans does Champagne have in Germany?
Champagne has an estimated audience of 2,357,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Champagne fans?
52.4% of Champagne fans are female, 47.6% are male, with an average age of 41.7 years.
Which brands do Champagne fans like most?
Champagne fans show strongest brand affinity for Red wine (13.26×), White wine (14.05×), and Barbie (5.56×) over the country average.
Where do Champagne fans live in Germany?
Champagne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 642,802), Bayern (reach 442,008), and Baden-Württemberg (reach 404,995). These three regions account for the largest share of the active audience.
What other brands do Champagne fans also like?
Beyond Champagne itself, the audience over-indexes on White wine (14.05×), Barbie (5.56×), Wine tasting (9.66×), and Wine & Spirits (8.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Champagne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.