A data profile of the people who buy, follow and care about Champagne in Brazil — modelled from more than twelve digital signal sources. Champagne has an estimated audience of 3,437,026 people in Brazil.
The average Champagne fan in Brazil is 42.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include João Fonseca, Red wine, Winery, with strongest over-indexing on João Fonseca (1.55× the country average).
Demographically, the Champagne audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Champagne fan in Brazil is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for João Fonseca.
The key figures that characterise the Champagne profile in Brazil.
66.7% are female, 33.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 42.4 |
| Estimated audience size | 3,437,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Champagne audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 15.0% |
| United States | 13.7% |
| Italy | 9.1% |
Where the Champagne audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~300K | 1.34× | |
| 02 | Santa Catarina | ~200K | 1.34× | |
| 03 | Federal District | ~70K | 1.20× | |
| 04 | Pernambuco | ~200K | 1.17× | |
| 05 | São Paulo | ~1M | 1.13× | |
| 06 | Alagoas | ~50K | 1.09× | |
| 07 | Paraná | ~200K | 1.08× | |
| 08 | Paraíba | ~70K | 1.08× | |
| 09 | Rio de Janeiro | ~300K | 1.04× | |
| 10 | Piauí | ~50K | 1.04× | |
| 11 | Bahia | ~200K | 1.03× | |
| 12 | Sergipe | ~40K | 1.03× | |
| 13 | Minas Gerais | ~400K | 1.01× | |
| 14 | Espírito Santo | ~70K | 0.99× | |
| 15 | Rio Grande do Norte | ~60K | 0.99× | |
| 16 | Mato Grosso do Sul | ~50K | 0.99× | |
| 17 | Goiás | ~100K | 0.98× | |
| 18 | Ceará | ~100K | 0.97× | |
| 19 | Maranhão | ~80K | 0.97× | |
| 20 | Tocantins | ~20K | 0.93× | |
| 21 | Amapá | ~10K | 0.91× | |
| 22 | Roraima | ~9K | 0.91× | |
| 23 | Mato Grosso | ~60K | 0.90× | |
| 24 | Acre | ~10K | 0.87× | |
| 25 | Amazonas | ~50K | 0.85× | |
| 26 | Rondônia | ~20K | 0.84× | |
| 27 | Pará | ~90K | 0.80× |
The strongest cross-interests of the Champagne audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winery | Food & Beverages | 5.06× | ||
| 02 | Wine & Spirits | Food & Beverages | 4.56× | ||
| 03 | Vineyard | Food & Beverages | 4.56× | ||
| 04 | Red wine | Food & Beverages | 4.04× | ||
| 05 | Wine cellar | Food & Beverages | 4.03× | ||
| 06 | Wine tasting | Food & Beverages | 4.01× | ||
| 07 | White wine | Food & Beverages | 4.00× | ||
| 08 | Cocktail | Food & Beverages | 2.54× | ||
| 09 | Alcohol | Food & Beverages | 2.49× | ||
| 10 | Drinking | Food & Beverages | 2.38× | ||
| 11 | CVC Viagens | Travel & Leisure | 1.99× | ||
| 12 | Gourmet Foods | Food & Beverages | 1.95× | ||
| 13 | Local food | Food & Beverages | 1.95× | ||
| 14 | Seafood | Food & Beverages | 1.77× | ||
| 15 | Dafiti | Fashion & Accessoires | 1.62× | ||
| 16 | João Fonseca | Sports | 1.55× | ||
| 17 | Distilled beverage | Food & Beverages | 1.53× | ||
| 18 | Skirt | Fashion & Accessoires | 1.51× | ||
| 19 | Italian cuisine | Food & Beverages | 1.50× | ||
| 20 | Chocolate brownie | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.36× | |
| Design Affinity | PREMIUM | 1.35× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× |
Champagne has an estimated audience of 3,437,026 people in Brazil, concentrated in São Paulo and Minas Gerais.
66.7% of Champagne fans are female, 33.3% are male, with an average age of 42.4 years.
Champagne fans show strongest brand affinity for João Fonseca (1.55×), Red wine (4.04×), and Winery (5.06×) over the country average.
Champagne fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Champagne itself, the audience over-indexes on Red wine (4.04×), Winery (5.06×), Wine tasting (4.01×), and White wine (4×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Champagne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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