A data profile of the people who buy, follow and care about Drinking in Brazil — modelled from more than twelve digital signal sources. Drinking has an estimated audience of 4,965,041 people in Brazil.
Drinking has an estimated audience of 4,965,041 people in Brazil. 59.1% are female, 40.9% are male, average age 39.1. Top brand affinities: Cocktail, Assaí, mulheres, Wine, Air travel.
Top brand affinities include Cocktail, Assaí, mulheres, with strongest over-indexing on Cocktail (4.05× the country average).
Demographically, the Drinking audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Drinking fan in Brazil is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Cocktail.
The key figures that characterise the Drinking profile in Brazil.
59.1% are female, 40.9% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.1 |
| Estimated audience size | 4,965,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Drinking audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 12.2% |
| Italy | 6.0% |
The strongest cross-interests of the Drinking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Irish whiskey | Food & Beverages | 6.45× | ||
| 02 | Malt whisky | Food & Beverages | 6.40× | ||
| 03 | Single malt whisky | Food & Beverages | 5.91× | ||
| 04 | Guinness | Food & Beverages | 5.14× | ||
| 05 | Cocktail | Food & Beverages | 4.05× | ||
| 06 | Assaí | Food & Beverages | 2.39× | ||
| 07 | Champagne | Food & Beverages | 2.38× | ||
| 08 | Rede Record | Movies & TV | 2.18× | ||
| 09 | Eye shadow | Beauty & Wellness | 2.05× | ||
| 10 | Local food | Food & Beverages | 1.95× | ||
| 11 | mulheres | Movies & TV | 1.86× | ||
| 12 | Happy hour | Food & Beverages | 1.86× | ||
| 13 | Cacau Show | Food & Beverages | 1.76× | ||
| 14 | Lojas Renner | Fashion & Accessoires | 1.67× | ||
| 15 | Air travel | Travel & Leisure | 1.60× | ||
| 16 | Sportingbet | Sports | 1.59× | ||
| 17 | Henrique e Juliano | Music & Radio | 1.58× | ||
| 18 | Wine | Food & Beverages | 1.57× | ||
| 19 | Grilling | Food & Beverages | 1.57× | ||
| 20 | Brewery | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.88× | |
| Travelling | THRILL | 1.52× | |
| Design Affinity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Tradition | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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