Drinking Audience in United States

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Drinking has an estimated audience of 25,672,050 people in United States. 52.5% are female, 47.5% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Nebraska Cornhuskers football, Unique Gifts, Birthday Gifts, Natural rubber, Jesse Plemons.

The average Drinking fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nebraska Cornhuskers football, Unique Gifts, Birthday Gifts, with strongest over-indexing on Nebraska Cornhuskers football (3.52× the country average). Demographically, the Drinking audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Drinking fans

Demographic split for Drinking audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.8
Estimated audience size25,672,050

Audience persona

The typical Drinking fan in United States is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Drinking in United States
RegionReachAffinity
California4,310,0411.53×
Texas2,986,3561.35×
New York2,094,6521.46×
Florida1,730,0771×
Illinois1,065,2801.25×
Georgia831,5821.05×
Pennsylvania787,3940.91×
North Carolina779,1681.01×
Ohio749,7960.95×
Washington652,0911.27×
Michigan644,8430.96×
Arizona616,8021.18×
Virginia606,7540.97×
Massachusetts580,3081.15×
New Jersey575,9890.88×
Tennessee518,2741.01×
Indiana497,3141.06×
Colorado446,8121.1×
Missouri434,6431.05×
South Carolina378,6620.98×
Minnesota373,4911.02×
Maryland369,3560.84×
Wisconsin347,5840.9×
Alabama343,3020.96×
Oregon331,8121.13×
Louisiana318,1410.96×
Oklahoma295,9021.04×
Kentucky278,7480.87×
Nevada275,7091.11×
Utah231,9121.01×
Arkansas209,5630.99×
Kansas209,1791.03×
Connecticut206,2420.8×
Mississippi199,8460.94×
Iowa194,7460.92×
New Mexico161,5721.25×
Hawaii140,1331.27×
Idaho122,4470.95×
Nebraska120,7560.94×
Washington, District of Columbia115,9451.5×
West Virginia88,0700.74×
New Hampshire74,0090.73×
Maine67,5940.74×
Rhode Island66,4160.81×
Delaware53,7870.76×
Vermont49,9131.11×
Montana49,3000.69×
South Dakota45,3730.76×
North Dakota41,7090.79×
Alaska38,3210.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drinking audience
BrandAffinityCategory
Nebraska Cornhuskers football3.52×Sports
Unique Gifts2.28×Shopping
Birthday Gifts2.75×Kids & Family
Natural rubber1.71×Cars & Mobility
Jesse Plemons2.79×Movies & TV
Staycation2.5×Home & Garden
Bank account1.84×Business & Career
JDSU2.2×Business & Career
Jaws3.69×Movies & TV
Queens College, City University of New York4.83×Business & Career
Urban horticulture2.36×Home & Garden
Charlamagne Tha God5.88×Movies & TV
Regional styles of Mexican music1.57×Music & Radio
Nipsey Hussle3.21×Music & Radio
Home staging2.51×Home & Garden
MeatEater3.57×Movies & TV
Grammarly2.19×Business & Career
Noodle (Gorillaz)1.64×Music & Radio
Glossier2.37×Beauty & Wellness
FOX23 News4.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drinking audience
TraitClusterScore
IndulgenceJOY1.71
LGBTQ+ IdentityOPEN1.62
Design AffinityPREMIUM1.41
Luxury OrientationPREMIUM1.29
SustainabilityBALANCE1.28
Social Media UsageJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Drinking
CountryShare
United States21.1%
Japan12.2%
Italy6.0%

See Drinking audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Drinking have in United States?

Drinking has an estimated audience of 25,672,050 people in United States, concentrated in California and Texas.

What is the gender split and age of Drinking fans?

52.5% of Drinking fans are female, 47.5% are male, with an average age of 37.8 years.

Which brands do Drinking fans like most?

Drinking fans show strongest brand affinity for Nebraska Cornhuskers football (3.52×), Unique Gifts (2.28×), and Birthday Gifts (2.75×) over the country average.

Where do Drinking fans live in United States?

Drinking fans in United States are most concentrated in California (reach 4,310,041), Texas (reach 2,986,356), and New York (reach 2,094,652). These three regions account for the largest share of the active audience.

What other brands do Drinking fans also like?

Beyond Drinking itself, the audience over-indexes on Unique Gifts (2.28×), Birthday Gifts (2.75×), Natural rubber (1.71×), and Jesse Plemons (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.