Rascasse Audience Intelligence

Drinking Audience in United States

A data profile of the people who buy, follow and care about Drinking in United States — modelled from more than twelve digital signal sources. Drinking has an estimated audience of 25,672,050 people in United States.

#810among Topic in United States#105in Food & Beverages

The average Drinking fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Red wine, White wine, with strongest over-indexing on Planet Fitness (2.32× the country average).

Demographically, the Drinking audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drinking fan in United States is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drinking profile in United States.

Audience size
25.7M
in United States
Gender
52.5%♀
47.5% male
Age
37.8
average years
Country rank
#1189
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drinking fans

52.5% are female, 47.5% are male, average age 37.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Drinking audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.8
Estimated audience size25,672,050
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Drinking audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Drinking audience comes from United States.

Worldwide audience distribution share by country for Drinking
CountryShare
United States21.1%
Japan12.2%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drinking audience in United States is strongest.

Fig. 05

Top regions by affinity

Drinking fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M1.65×
02Vermont~70K1.46×
03Washington, District of Columbia~100K1.34×
04Hawaii~100K1.33×
05Texas~3M1.29×
06New York~2M1.29×
07Illinois~1M1.26×
08New Mexico~200K1.25×
09Washington~600K1.19×
10Arizona~600K1.12×
11Oregon~300K1.08×
12Nevada~300K1.08×
13Colorado~400K1.07×
14Oklahoma~300K1.07×
15Utah~200K1.06×
16Massachusetts~500K1.05×
17Arkansas~200K1.05×
18Kansas~200K1.05×
19Nebraska~100K1.04×
20Georgia~800K1.03×
21Louisiana~300K1.03×
22Indiana~500K1.01×
23Missouri~400K1.01×
24Idaho~100K0.99×
25North Carolina~800K0.98×
26South Carolina~400K0.98×
27Minnesota~400K0.97×
28Mississippi~200K0.97×
29Tennessee~500K0.96×
30Alabama~300K0.94×
31Virginia~600K0.93×
32Michigan~600K0.92×
33Ohio~700K0.91×
34North Dakota~50K0.91×
35Florida~1.5M0.90×
36Iowa~200K0.90×
37South Dakota~50K0.90×
38Kentucky~300K0.89×
39Wisconsin~300K0.88×
40Pennsylvania~800K0.87×
41New Jersey~600K0.87×
42Maryland~400K0.82×
43Alaska~50K0.82×
44Rhode Island~70K0.81×
45Delaware~60K0.80×
46Connecticut~200K0.77×
47West Virginia~90K0.77×
48Montana~50K0.77×
49Maine~70K0.76×
50New Hampshire~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Drinking, United States
0.71×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drinking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drinking audience
#·InterestCategoryAffinity×
01White wineFood & Beverages5.58×
02Red wineFood & Beverages5.05×
03ChampagneFood & Beverages3.64×
04Wine tastingFood & Beverages3.57×
05Diaper bagKids & Family2.69×
06Outback SteakhouseFood & Beverages2.64×
07Bourbon whiskeyFood & Beverages2.42×
08LivemusicMusic & Radio2.40×
09Planet FitnessSports2.32×
10WhiskyFood & Beverages2.03×
11WingstopFood & Beverages1.99×
12CocktailFood & Beverages1.95×
13PhilanthropyArts & Culture1.93×
14MetaphysicsBusiness & Career1.89×
15Buffalo Wild WingsFood & Beverages1.82×
16Bass guitarMusic & Radio1.79×
177-ElevenShopping1.78×
18Taco BellFood & Beverages1.57×
19Italian cuisineFood & Beverages1.52×
20LunchFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drinking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drinking audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.89×
TravellingTHRILL1.29×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drinking audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Quality AwarenessPREMIUM0.89×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drinking have in United States?

Drinking has an estimated audience of 25,672,050 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drinking fans?

52.5% of Drinking fans are female, 47.5% are male, with an average age of 37.8 years.

03

Which brands do Drinking fans like most?

Drinking fans show strongest brand affinity for Planet Fitness (2.32×), Red wine (5.05×), and White wine (5.58×) over the country average.

04

Where do Drinking fans live in United States?

Drinking fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Drinking fans also like?

Beyond Drinking itself, the audience over-indexes on Red wine (5.05×), White wine (5.58×), Wine tasting (3.57×), and Livemusic (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Drinking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →