A data profile of the people who buy, follow and care about Drinking in Spain — modelled from more than twelve digital signal sources. Drinking has an estimated audience of 2,454,614 people in Spain.
Drinking has an estimated audience of 2,454,614 people in Spain. 50.7% are female, 49.3% are male, average age 38.6. Top brand affinities: White wine, Draught beer, Red wine, Wine tasting, Dinner.
Top brand affinities include White wine, Draught beer, Red wine, with strongest over-indexing on White wine (9.71× the country average).
Demographically, the Drinking audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Drinking fan in Spain is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for White wine.
The key figures that characterise the Drinking profile in Spain.
50.7% are female, 49.3% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 38.6 |
| Estimated audience size | 2,454,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Drinking audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 12.2% |
| Italy | 6.0% |
The strongest cross-interests of the Drinking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Draught beer | Food & Beverages | 15.67× | ||
| 02 | Bordeaux wine | Food & Beverages | 13.99× | ||
| 03 | Bumble | Internet & Social Media | 11.40× | ||
| 04 | Sherlock (TV series) | Movies & TV | 10.08× | ||
| 05 | White wine | Food & Beverages | 9.71× | ||
| 06 | Lager | Food & Beverages | 8.42× | ||
| 07 | Red wine | Food & Beverages | 8.10× | ||
| 08 | Dexter (TV series) | Movies & TV | 7.09× | ||
| 09 | Champagne | Food & Beverages | 6.01× | ||
| 10 | Wine tasting | Food & Beverages | 5.42× | ||
| 11 | Specialty coffee | Food & Beverages | 5.36× | ||
| 12 | Dinner | Food & Beverages | 3.51× | ||
| 13 | Cocktail | Food & Beverages | 3.01× | ||
| 14 | Brunch | Food & Beverages | 2.89× | ||
| 15 | Luxury real estate | Business & Career | 2.79× | ||
| 16 | Uniqlo | Shopping | 2.67× | ||
| 17 | Breakfast | Food & Beverages | 2.58× | ||
| 18 | Travel photography | Technology & Electronics | 2.43× | ||
| 19 | Take-out | Food & Beverages | 2.08× | ||
| 20 | Coches.net | Cars & Mobility | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.84× | |
| Luxury Orientation | PREMIUM | 1.51× | |
| Travelling | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Spirituality | BALANCE | 0.74× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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