A data profile of the people who buy, follow and care about Drinking in India — modelled from more than twelve digital signal sources. Drinking has an estimated audience of 3,075,618 people in India.
Drinking has an estimated audience of 3,075,618 people in India. 31.5% are female, 68.5% are male, average age 28.6. Top brand affinities: Chennai Super Kings, Cocktail, Chennai, Pakistan national cricket team, Irish whiskey.
Top brand affinities include Chennai Super Kings, Cocktail, Chennai, with strongest over-indexing on Chennai Super Kings (1.51× the country average).
Demographically, the Drinking audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Drinking fan in India is more male, around 28.6 years old, with strong Indulgence tendencies and a notable affinity for Chennai Super Kings.
The key figures that characterise the Drinking profile in India.
31.5% are female, 68.5% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 28.6 |
| Estimated audience size | 3,075,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 32% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Drinking audience comes from India.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 12.2% |
| Italy | 6.0% |
The strongest cross-interests of the Drinking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bombay Sapphire | Food & Beverages | 7.28× | ||
| 02 | Microbrewery | Food & Beverages | 5.74× | ||
| 03 | Irish whiskey | Food & Beverages | 5.36× | ||
| 04 | Cocktail | Food & Beverages | 4.11× | ||
| 05 | Single malt whisky | Food & Beverages | 4.11× | ||
| 06 | Embroidery | Home & Garden | 2.20× | ||
| 07 | Pakistan national cricket team | Sports | 2.14× | ||
| 08 | Wine | Food & Beverages | 1.99× | ||
| 09 | Bigg Boss | Movies & TV | 1.96× | ||
| 10 | Big Bash League | Sports | 1.92× | ||
| 11 | BSE SENSEX | Business & Career | 1.87× | ||
| 12 | Chennai | Travel & Leisure | 1.82× | ||
| 13 | Activism | Politics & Society | 1.76× | ||
| 14 | Party dress | Fashion & Accessoires | 1.64× | ||
| 15 | Engagement ring | Fashion & Accessoires | 1.63× | ||
| 16 | Kolkata Knight Riders | Sports | 1.60× | ||
| 17 | Rohit Sharma | Sports | 1.58× | ||
| 18 | Cash on delivery | Business & Career | 1.57× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | Chennai Super Kings | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.22× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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