A data profile of the people who buy, follow and care about Drinking in Sweden — modelled from more than twelve digital signal sources. Drinking has an estimated audience of 1,215,971 people in Sweden.
Drinking has an estimated audience of 1,215,971 people in Sweden. 64.6% are female, 35.4% are male, average age 46.3. Top brand affinities: Sveriges Television, Cocktail, Biltema, Hemnet, Gina Tricot.
Top brand affinities include Sveriges Television, Cocktail, Biltema, with strongest over-indexing on Sveriges Television (1.75× the country average).
Demographically, the Drinking audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Drinking fan in Sweden is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Drinking profile in Sweden.
64.6% are female, 35.4% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 46.3 |
| Estimated audience size | 1,215,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Drinking audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 12.2% |
| Italy | 6.0% |
The strongest cross-interests of the Drinking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 4.93× | ||
| 02 | Irish whiskey | Food & Beverages | 4.24× | ||
| 03 | Jotex | Shopping | 3.71× | ||
| 04 | Cocktail | Food & Beverages | 3.26× | ||
| 05 | Scotch whisky | Food & Beverages | 2.89× | ||
| 06 | Fast casual restaurants | Food & Beverages | 2.87× | ||
| 07 | Whisky | Food & Beverages | 2.46× | ||
| 08 | Crochet | Home & Garden | 2.36× | ||
| 09 | Local food | Food & Beverages | 2.32× | ||
| 10 | Flower | Home & Garden | 2.07× | ||
| 11 | Hobby | Home & Garden | 1.87× | ||
| 12 | Ryanair | Travel & Leisure | 1.82× | ||
| 13 | Sveriges Television | Technology & Electronics | 1.75× | ||
| 14 | Distilled beverage | Food & Beverages | 1.74× | ||
| 15 | Lindex | Fashion & Accessoires | 1.66× | ||
| 16 | JYSK | Home & Garden | 1.64× | ||
| 17 | Biltema | Business & Career | 1.61× | ||
| 18 | Hemnet | Home & Garden | 1.60× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.60× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.39× | |
| Design Affinity | PREMIUM | 1.35× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.