A data profile of the people who buy, follow and care about Distilled beverage in Sweden — modelled from more than twelve digital signal sources. Distilled beverage has an estimated audience of 2,477,364 people in Sweden.
Distilled beverage has an estimated audience of 2,477,364 people in Sweden. 55.4% are female, 44.6% are male, average age 47.6. Top brand affinities: Systembolaget, Sveriges Television, KappAhl, Sparkling wine, Cocktail.
Top brand affinities include Systembolaget, Sveriges Television, KappAhl, with strongest over-indexing on Systembolaget (1.56× the country average).
Demographically, the Distilled beverage audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
The typical Distilled beverage fan in Sweden is more female, around 47.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Distilled beverage profile in Sweden.
55.4% are female, 44.6% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 47.6 |
| Estimated audience size | 2,477,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Distilled beverage audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Distilled beverage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gin | Food & Beverages | 2.01× | ||
| 02 | Rum | Food & Beverages | 2.00× | ||
| 03 | Vodka | Food & Beverages | 1.97× | ||
| 04 | Scotch whisky | Food & Beverages | 1.96× | ||
| 05 | Drinking | Food & Beverages | 1.74× | ||
| 06 | Prosecco | Food & Beverages | 1.73× | ||
| 07 | Whisky | Food & Beverages | 1.65× | ||
| 08 | Brewery | Food & Beverages | 1.62× | ||
| 09 | KappAhl | Fashion & Accessoires | 1.60× | ||
| 10 | Wine & Spirits | Food & Beverages | 1.59× | ||
| 11 | Systembolaget | Shopping | 1.56× | ||
| 12 | White wine | Food & Beverages | 1.55× | ||
| 13 | Sveriges Television | Technology & Electronics | 1.53× | ||
| 14 | Sparkling wine | Food & Beverages | 1.53× | ||
| 15 | Cocktail | Food & Beverages | 1.52× | ||
| 16 | Champagne | Food & Beverages | 1.52× | ||
| 17 | Alcohol | Food & Beverages | 1.52× | ||
| 18 | Vineyard | Food & Beverages | 1.52× | ||
| 19 | Winery | Food & Beverages | 1.51× | ||
| 20 | Chocolate | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.08× | |
| Design Affinity | PREMIUM | 1.06× | |
| Urban Lifestyle | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Patriotism | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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