A data profile of the people who buy, follow and care about Alcohol in Sweden — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 1,559,029 people in Sweden.
Alcohol has an estimated audience of 1,559,029 people in Sweden. 62.7% are female, 37.3% are male, average age 47.4. Top brand affinities: Sveriges Television, Hemnet, Biltema, Gina Tricot, Flower.
Top brand affinities include Sveriges Television, Hemnet, Biltema, with strongest over-indexing on Sveriges Television (1.81× the country average).
Demographically, the Alcohol audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Alcohol fan in Sweden is more female, around 47.4 years old, with strong Quality Awareness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Alcohol profile in Sweden.
62.7% are female, 37.3% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 47.4 |
| Estimated audience size | 1,559,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Alcohol audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.71× | ||
| 02 | Crochet | Home & Garden | 2.50× | ||
| 03 | Wine tasting | Food & Beverages | 2.24× | ||
| 04 | Champagne | Food & Beverages | 2.22× | ||
| 05 | Red wine | Food & Beverages | 2.22× | ||
| 06 | Flower | Home & Garden | 2.16× | ||
| 07 | Sparkling wine | Food & Beverages | 2.15× | ||
| 08 | White wine | Food & Beverages | 2.13× | ||
| 09 | Hobby | Home & Garden | 1.96× | ||
| 10 | Winery | Food & Beverages | 1.94× | ||
| 11 | Sveriges Television | Technology & Electronics | 1.81× | ||
| 12 | JYSK | Home & Garden | 1.81× | ||
| 13 | Property finder | Home & Garden | 1.80× | ||
| 14 | Lindex | Fashion & Accessoires | 1.68× | ||
| 15 | Hemnet | Home & Garden | 1.67× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.67× | ||
| 17 | Biltema | Business & Career | 1.62× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.59× | ||
| 19 | Organic food | Food & Beverages | 1.56× | ||
| 20 | Distilled beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.53× | |
| Indulgence | JOY | 1.45× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Creativity | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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