A data profile of the people who buy, follow and care about Wine tasting in Sweden — modelled from more than twelve digital signal sources. Wine tasting has an estimated audience of 1,835,178 people in Sweden.
Wine tasting has an estimated audience of 1,835,178 people in Sweden. 65.3% are female, 34.7% are male, average age 47.7. Top brand affinities: Hemnet, Sveriges Television, Systembolaget, Gina Tricot, KappAhl.
Top brand affinities include Hemnet, Sveriges Television, Systembolaget, with strongest over-indexing on Hemnet (1.94× the country average).
Demographically, the Wine tasting audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
The typical Wine tasting fan in Sweden is more female, around 47.7 years old, with strong Design Affinity tendencies and a notable affinity for Hemnet.
The key figures that characterise the Wine tasting profile in Sweden.
65.3% are female, 34.7% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 47.7 |
| Estimated audience size | 1,835,178 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Wine tasting audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.4% |
| Italy | 10.2% |
The strongest cross-interests of the Wine tasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winery | Food & Beverages | 2.34× | ||
| 02 | Alcohol | Food & Beverages | 2.24× | ||
| 03 | Sparkling wine | Food & Beverages | 2.23× | ||
| 04 | Red wine | Food & Beverages | 2.23× | ||
| 05 | Champagne | Food & Beverages | 2.22× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.21× | ||
| 07 | Wine & Spirits | Food & Beverages | 2.14× | ||
| 08 | White wine | Food & Beverages | 2.09× | ||
| 09 | Whisky | Food & Beverages | 2.03× | ||
| 10 | Cocktail | Food & Beverages | 1.95× | ||
| 11 | Hemnet | Home & Garden | 1.94× | ||
| 12 | Architecture & Design | Business & Career | 1.87× | ||
| 13 | Horse breeding | Pets & Animals | 1.85× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.82× | ||
| 15 | Summer house | Travel & Leisure | 1.77× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.73× | ||
| 17 | JYSK | Home & Garden | 1.73× | ||
| 18 | Wine | Food & Beverages | 1.61× | ||
| 19 | Systembolaget | Shopping | 1.54× | ||
| 20 | Lindex | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Healthy Lifestyle | BALANCE | 1.09× | |
| Early Adopter Mentality | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Travelling | THRILL | 0.76× | |
| Urban Lifestyle | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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