A data profile of the people who buy, follow and care about Horse breeding in Sweden — modelled from more than twelve digital signal sources. Horse breeding has an estimated audience of 1,804,050 people in Sweden.
Horse breeding has an estimated audience of 1,804,050 people in Sweden. 71.4% are female, 28.6% are male, average age 45.3. Top brand affinities: Sveriges Television, Hemnet, Biltema, Gina Tricot, JYSK.
Top brand affinities include Sveriges Television, Hemnet, Biltema, with strongest over-indexing on Sveriges Television (1.78× the country average).
Demographically, the Horse breeding audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Horse breeding fan in Sweden is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Horse breeding profile in Sweden.
71.4% are female, 28.6% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 45.3 |
| Estimated audience size | 1,804,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Horse breeding audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.7% |
| Germany | 13.2% |
| Italy | 7.9% |
The strongest cross-interests of the Horse breeding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.38× | ||
| 02 | Veterinary medicine | Business & Career | 2.95× | ||
| 03 | Siberian Husky | Pets & Animals | 2.36× | ||
| 04 | French Bulldog | Pets & Animals | 2.35× | ||
| 05 | Hobby | Home & Garden | 2.03× | ||
| 06 | Champagne | Food & Beverages | 1.91× | ||
| 07 | Red wine | Food & Beverages | 1.91× | ||
| 08 | JYSK | Home & Garden | 1.85× | ||
| 09 | Sparkling wine | Food & Beverages | 1.85× | ||
| 10 | Wine tasting | Food & Beverages | 1.85× | ||
| 11 | Crochet | Home & Garden | 1.83× | ||
| 12 | Hemnet | Home & Garden | 1.80× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.80× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.78× | ||
| 15 | Property finder | Home & Garden | 1.76× | ||
| 16 | Biltema | Business & Career | 1.72× | ||
| 17 | Flower | Home & Garden | 1.61× | ||
| 18 | Science | Business & Career | 1.61× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.54× | ||
| 20 | Lindex | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.44× | |
| Indulgence | JOY | 1.29× | |
| Design Affinity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Social Media Usage | JOY | 0.94× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Horse breeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.