A data profile of the people who buy, follow and care about Science in Sweden — modelled from more than twelve digital signal sources. Science has an estimated audience of 2,410,348 people in Sweden.
Science has an estimated audience of 2,410,348 people in Sweden. 57.0% are female, 43.0% are male, average age 43.7. Top brand affinities: Sveriges Television, Hemnet, Biltema, Ice Hockey World Championships, IKEA.
Top brand affinities include Sveriges Television, Hemnet, Biltema, with strongest over-indexing on Sveriges Television (1.75× the country average).
Demographically, the Science audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Science fan in Sweden is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Science profile in Sweden.
57.0% are female, 43.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 43.7 |
| Estimated audience size | 2,410,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Science audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gratitude | Politics & Society | 1.86× | ||
| 02 | Frida Karlsson | Sports | 1.82× | ||
| 03 | Wool | Fashion & Accessoires | 1.79× | ||
| 04 | Sveriges Television | Technology & Electronics | 1.75× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 1.75× | ||
| 06 | Lindex | Fashion & Accessoires | 1.75× | ||
| 07 | Hemnet | Home & Garden | 1.74× | ||
| 08 | Fastighetsbyrån | Home & Garden | 1.73× | ||
| 09 | Danish design | Home & Garden | 1.70× | ||
| 10 | Climate | Politics & Society | 1.64× | ||
| 11 | Airbnb | Travel & Leisure | 1.64× | ||
| 12 | SVT Play | Movies & TV | 1.63× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.63× | ||
| 14 | Knitting | Home & Garden | 1.60× | ||
| 15 | Biltema | Business & Career | 1.59× | ||
| 16 | Flower | Home & Garden | 1.58× | ||
| 17 | Ice Hockey World Championships | Sports | 1.55× | ||
| 18 | Plant | Home & Garden | 1.54× | ||
| 19 | Norway | Travel & Leisure | 1.53× | ||
| 20 | IKEA | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Design Affinity | PREMIUM | 1.30× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.05× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Social Media Usage | JOY | 1.20× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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