A data profile of the people who buy, follow and care about Frida Karlsson in Sweden — modelled from more than twelve digital signal sources. Frida Karlsson has an estimated audience of 1,709,145 people in Sweden.
Frida Karlsson has an estimated audience of 1,709,145 people in Sweden. 52.5% are female, 47.5% are male, average age 46.8. Top brand affinities: Nordic skiing, FIS Alpine Ski World Cup, Patagonia, Alpine skiing, Arc'teryx.
Top brand affinities include Nordic skiing, FIS Alpine Ski World Cup, Patagonia, with strongest over-indexing on Nordic skiing (45.51× the country average).
Demographically, the Frida Karlsson audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
The typical Frida Karlsson fan in Sweden is balanced, around 46.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nordic skiing.
The key figures that characterise the Frida Karlsson profile in Sweden.
52.5% are female, 47.5% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 46.8 |
| Estimated audience size | 1,709,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 38% |
The strongest cross-interests of the Frida Karlsson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nordic skiing | Sports | 45.51× | ||
| 02 | FIS Alpine Ski World Cup | Sports | 18.33× | ||
| 03 | Ski jumping | Sports | 13.33× | ||
| 04 | Winter Olympic Games | Sports | 12.50× | ||
| 05 | Arc'teryx | Fashion & Accessoires | 12.35× | ||
| 06 | Patagonia | Fashion & Accessoires | 11.86× | ||
| 07 | Beach volleyball | Sports | 11.79× | ||
| 08 | Tiger of Sweden | Fashion & Accessoires | 11.41× | ||
| 09 | Mountaineering | Sports | 9.00× | ||
| 10 | Helly Hansen | Fashion & Accessoires | 8.12× | ||
| 11 | The North Face | Fashion & Accessoires | 7.38× | ||
| 12 | Ice skating | Sports | 5.65× | ||
| 13 | Fashion show | Fashion & Accessoires | 5.19× | ||
| 14 | Alpine skiing | Sports | 5.03× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 2.81× | ||
| 16 | Biltema | Business & Career | 1.98× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.97× | ||
| 18 | Hemnet | Home & Garden | 1.94× | ||
| 19 | Ice Hockey World Championships | Sports | 1.68× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.41× | |
| Sports Activity | POWER | 2.09× | |
| DIY Mentality | THRILL | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Individualism | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Frida Karlsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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