Rascasse Audience Intelligence

Sports audiences in Sweden

The strongest Sports audiences in Sweden, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in Sweden 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in Sweden, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Sweden — full ranking

  1. Ice Hockey World Championships7.9M
  2. Ludvig Åberg7.8M
  3. Sports6.9M
  4. Sports and outdoors6.1M
  5. Hobbies and activities6M
  6. Outdoor recreation6M
  7. Fitness and wellness5M
  8. Physical exercise4.1M
  9. Physical fitness4M
  10. Soccer3.3M
  11. FIFA World Cup3.1M
  12. Golf3.1M
  13. Ice hockey2.6M
  14. Training2.3M
  15. Alpine skiing1.9M
  16. Swimming1.9M
  17. Basketball1.8M
  18. Real Madrid C.F.1.8M
  19. Outdoor enthusiast1.8M
  20. Ski1.8M
  21. Frida Karlsson1.7M
  22. Skiing1.7M
  23. UEFA Champions League1.7M
  24. Weight training1.6M
  25. Strength training1.6M
  26. Sportbladet1.6M
  27. Liverpool F.C.1.5M
  28. Winter sport1.5M
  29. Padel (sport)1.5M
  30. Premier League1.5M
  31. Fishing1.5M
  32. Manchester United F.C.1.5M
  33. Yoga1.4M
  34. Team sport1.4M
  35. Cycling1.3M
  36. American football1.3M
  37. Fotbollskanalen1.3M
  38. Fitness and figure competition1.3M
  39. Snowboard1.3M
  40. Running1.3M
  41. DP World Tour1.3M
  42. Alexander Isak1.3M
  43. Allsvenskan1.3M
  44. Baseball1.2M
  45. Tennis1.2M
  46. Men's Fitness1.2M
  47. FC Barcelona1.2M
  48. Walking1.2M
  49. Malmö FF1.2M
  50. Swimming pool1.2M
Section 02

Other categories in Sweden