A data profile of the people who buy, follow and care about Snowboard in Sweden — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 1,303,433 people in Sweden.
Snowboard has an estimated audience of 1,303,433 people in Sweden. 48.5% are female, 51.5% are male, average age 42.2. Top brand affinities: Sveriges Television, Biltema, Hemnet, Alpine skiing, KappAhl.
Top brand affinities include Sveriges Television, Biltema, Hemnet, with strongest over-indexing on Sveriges Television (1.82× the country average).
Demographically, the Snowboard audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
The typical Snowboard fan in Sweden is balanced, around 42.2 years old, with strong Sports Activity tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Snowboard profile in Sweden.
48.5% are female, 51.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 42.2 |
| Estimated audience size | 1,303,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Snowboard audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 9.9% |
| Germany | 8.4% |
The strongest cross-interests of the Snowboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snowboarding | Sports | 5.03× | ||
| 02 | Winter Olympic Games | Sports | 4.94× | ||
| 03 | Patagonia | Fashion & Accessoires | 4.25× | ||
| 04 | Red Bull | Food & Beverages | 4.15× | ||
| 05 | Jotex | Shopping | 3.70× | ||
| 06 | Ice skating | Sports | 3.17× | ||
| 07 | Backpacking (travel) | Travel & Leisure | 3.08× | ||
| 08 | Alpine skiing | Sports | 2.91× | ||
| 09 | Ski resort | Travel & Leisure | 2.76× | ||
| 10 | KappAhl | Fashion & Accessoires | 2.45× | ||
| 11 | Weaving | Fashion & Accessoires | 2.35× | ||
| 12 | Crochet | Home & Garden | 2.27× | ||
| 13 | Flower | Home & Garden | 1.99× | ||
| 14 | Drop shipping | Shopping | 1.95× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.82× | ||
| 16 | Ryanair | Travel & Leisure | 1.80× | ||
| 17 | Lindex | Fashion & Accessoires | 1.79× | ||
| 18 | Biltema | Business & Career | 1.63× | ||
| 19 | Hemnet | Home & Garden | 1.61× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.44× | |
| Luxury Orientation | PREMIUM | 1.39× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Spirituality | BALANCE | 0.75× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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