A data profile of the people who buy, follow and care about Snowboard in Norway — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 747,473 people in Norway.
Snowboard has an estimated audience of 747,473 people in Norway. 55.4% are female, 44.6% are male, average age 42.6. Top brand affinities: Biltema, Ski resort, KappAhl, Flower, Alpine skiing.
Top brand affinities include Biltema, Ski resort, KappAhl, with strongest over-indexing on Biltema (1.64× the country average).
Demographically, the Snowboard audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Snowboard fan in Norway is more female, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Snowboard profile in Norway.
55.4% are female, 44.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.6 |
| Estimated audience size | 747,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Snowboard audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 9.9% |
| Germany | 8.4% |
The strongest cross-interests of the Snowboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patagonia | Fashion & Accessoires | 3.43× | ||
| 02 | Standup paddleboarding | Sports | 3.20× | ||
| 03 | Snowboarding | Sports | 3.14× | ||
| 04 | Ski resort | Travel & Leisure | 2.88× | ||
| 05 | Arc'teryx | Fashion & Accessoires | 2.56× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.50× | ||
| 07 | Hoodie | Fashion & Accessoires | 2.36× | ||
| 08 | Flower | Home & Garden | 2.13× | ||
| 09 | Alpine skiing | Sports | 2.12× | ||
| 10 | Ticketmaster | Travel & Leisure | 1.97× | ||
| 11 | Swimming pool | Sports | 1.96× | ||
| 12 | Island | Travel & Leisure | 1.89× | ||
| 13 | Drop shipping | Shopping | 1.87× | ||
| 14 | Weaving | Fashion & Accessoires | 1.84× | ||
| 15 | Ravelry | Internet & Social Media | 1.80× | ||
| 16 | Biltema | Business & Career | 1.64× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.64× | ||
| 18 | Hobby | Home & Garden | 1.59× | ||
| 19 | Scandinavia | Travel & Leisure | 1.56× | ||
| 20 | Crochet | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.30× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Convenience Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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