A data profile of the people who buy, follow and care about Ski resort in Norway — modelled from more than twelve digital signal sources. Ski resort has an estimated audience of 863,448 people in Norway.
Ski resort has an estimated audience of 863,448 people in Norway. 57.4% are female, 42.6% are male, average age 44.3. Top brand affinities: Winter sport, Alpine skiing, Snowboard, Holiday cottage, Ski.
Top brand affinities include Winter sport, Alpine skiing, Snowboard, with strongest over-indexing on Winter sport (2.82× the country average).
Demographically, the Ski resort audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Ski resort fan in Norway is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Winter sport.
The key figures that characterise the Ski resort profile in Norway.
57.4% are female, 42.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 44.3 |
| Estimated audience size | 863,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Ski resort audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 11.1% |
| Germany | 6.8% |
The strongest cross-interests of the Ski resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snowboard | Sports | 2.88× | ||
| 02 | Winter sport | Sports | 2.82× | ||
| 03 | Ski touring | Sports | 2.82× | ||
| 04 | Ski mountaineering | Sports | 2.72× | ||
| 05 | Backcountry skiing | Sports | 2.55× | ||
| 06 | Alpine skiing | Sports | 2.37× | ||
| 07 | Nordic skiing | Sports | 2.16× | ||
| 08 | Log cabin | Home & Garden | 1.96× | ||
| 09 | Holiday cottage | Travel & Leisure | 1.95× | ||
| 10 | Ski | Sports | 1.92× | ||
| 11 | Resort | Travel & Leisure | 1.87× | ||
| 12 | Fjellsport.no | Sports | 1.85× | ||
| 13 | Norrøna | Fashion & Accessoires | 1.84× | ||
| 14 | Cottage | Travel & Leisure | 1.69× | ||
| 15 | Outdoor enthusiast | Sports | 1.61× | ||
| 16 | Summer house | Travel & Leisure | 1.61× | ||
| 17 | Bohus (retailer) | Shopping | 1.60× | ||
| 18 | Property finder | Home & Garden | 1.58× | ||
| 19 | Knitting needle | Fashion & Accessoires | 1.54× | ||
| 20 | Boating | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.87× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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