A data profile of the people who buy, follow and care about Boating in Norway — modelled from more than twelve digital signal sources. Boating has an estimated audience of 1,306,470 people in Norway.
Boating has an estimated audience of 1,306,470 people in Norway. 41.8% are female, 58.2% are male, average age 49.4. Top brand affinities: Nature, Personal finance, Vacations, Apartment, Scooters.
Top brand affinities include Nature, Personal finance, Vacations, with strongest over-indexing on Nature (1.65× the country average).
Demographically, the Boating audience skews more male with an average age of 49.4, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
The typical Boating fan in Norway is more male, around 49.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nature.
The key figures that characterise the Boating profile in Norway.
41.8% are female, 58.2% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 49.4 |
| Estimated audience size | 1,306,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 47% |
of the worldwide Boating audience comes from Norway.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.93× | ||
| 02 | Scooters | Cars & Mobility | 2.70× | ||
| 03 | Motorboat | Cars & Mobility | 2.46× | ||
| 04 | Luxury real estate | Business & Career | 2.36× | ||
| 05 | Hurtigruten | Travel & Leisure | 2.06× | ||
| 06 | Cruises | Travel & Leisure | 1.97× | ||
| 07 | Vacations | Travel & Leisure | 1.85× | ||
| 08 | Carpentry | Home & Garden | 1.80× | ||
| 09 | Pizza | Food & Beverages | 1.74× | ||
| 10 | Modern architecture | Arts & Culture | 1.68× | ||
| 11 | Drawing | Home & Garden | 1.67× | ||
| 12 | Nature | Home & Garden | 1.65× | ||
| 13 | Personal finance | Business & Career | 1.58× | ||
| 14 | Apartment | Business & Career | 1.58× | ||
| 15 | Dinner | Food & Beverages | 1.58× | ||
| 16 | Toys | Games | 1.58× | ||
| 17 | Dogs | Pets & Animals | 1.57× | ||
| 18 | Alpine skiing | Sports | 1.55× | ||
| 19 | Spas | Beauty & Wellness | 1.54× | ||
| 20 | Desserts | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.41× | |
| DIY Mentality | THRILL | 1.37× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Individualism | JOY | 0.93× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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