A data profile of the people who buy, follow and care about Boating in United Kingdom — modelled from more than twelve digital signal sources. Boating has an estimated audience of 6,194,645 people in United Kingdom.
The average Boating fan in United Kingdom is 47.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Ryanair, Alpine skiing, MSC Cruises, with strongest over-indexing on Ryanair (2.56× the country average).
Demographically, the Boating audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Boating fan in United Kingdom is balanced, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Ryanair.
The key figures that characterise the Boating profile in United Kingdom.
46.8% are female, 53.2% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 47.4 |
| Estimated audience size | 6,194,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Boating audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
Where the Boating audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.83× | |
| 02 | West Midlands | ~400K | 1.38× | |
| 03 | East Midlands | ~500K | 1.15× | |
| 04 | Yorkshire and the Humber | ~500K | 1.07× | |
| 05 | South East | ~800K | 1.01× | |
| 06 | Wales | ~300K | 0.96× | |
| 07 | North East | ~200K | 0.93× | |
| 08 | North West | ~600K | 0.91× | |
| 09 | South West | ~500K | 0.89× | |
| 10 | Northern Ireland | ~200K | 0.89× | |
| 11 | Scotland | ~500K | 0.85× | |
| 12 | East of England | ~500K | 0.84× |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 6.63× | ||
| 02 | MSC Cruises | Travel & Leisure | 5.42× | ||
| 03 | Motorboat | Cars & Mobility | 4.73× | ||
| 04 | Alpine skiing | Sports | 4.13× | ||
| 05 | National park | Travel & Leisure | 3.39× | ||
| 06 | Standup paddleboarding | Sports | 3.35× | ||
| 07 | Patagonia | Fashion & Accessoires | 3.34× | ||
| 08 | Outdoors | Travel & Leisure | 3.27× | ||
| 09 | Pandora | Fashion & Accessoires | 3.01× | ||
| 10 | Motorhome | Cars & Mobility | 2.97× | ||
| 11 | Luxury real estate | Business & Career | 2.62× | ||
| 12 | Ryanair | Travel & Leisure | 2.56× | ||
| 13 | Luxury yacht | Travel & Leisure | 2.49× | ||
| 14 | Extreme sport | Sports | 2.42× | ||
| 15 | Mobile home | Cars & Mobility | 2.30× | ||
| 16 | Art museum | Arts & Culture | 1.86× | ||
| 17 | Local food | Food & Beverages | 1.75× | ||
| 18 | Refrigerator | Home & Garden | 1.73× | ||
| 19 | Wikipedia | Internet & Social Media | 1.68× | ||
| 20 | Renovation | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.39× | |
| Sustainability | BALANCE | 1.74× | |
| Risk Appetite | THRILL | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Spirituality | BALANCE | 0.82× | |
| Mindfulness | BALANCE | 0.87× |
Boating has an estimated audience of 6,194,645 people in United Kingdom, concentrated in England and South East.
46.8% of Boating fans are female, 53.2% are male, with an average age of 47.4 years.
Boating fans show strongest brand affinity for Ryanair (2.56×), Alpine skiing (4.13×), and MSC Cruises (5.42×) over the country average.
Boating fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Boating itself, the audience over-indexes on Alpine skiing (4.13×), MSC Cruises (5.42×), Outdoors (3.27×), and Motorhome (2.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.