A data profile of the people who buy, follow and care about Boating in France — modelled from more than twelve digital signal sources. Boating has an estimated audience of 4,381,369 people in France.
Boating has an estimated audience of 4,381,369 people in France. 39.6% are female, 60.4% are male, average age 47.0. Top brand affinities: Les Échos, Roland Garros, Printemps, Volotea, EasyJet.
Top brand affinities include Les Échos, Roland Garros, Printemps, with strongest over-indexing on Les Échos (3.64× the country average).
Demographically, the Boating audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Boating fan in France is more male, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Les Échos.
The key figures that characterise the Boating profile in France.
39.6% are female, 60.4% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 47.0 |
| Estimated audience size | 4,381,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Boating audience comes from France.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 4.11× | ||
| 02 | Outdoors | Travel & Leisure | 3.91× | ||
| 03 | Roland Garros | Sports | 3.84× | ||
| 04 | Patagonia | Fashion & Accessoires | 3.83× | ||
| 05 | Les Échos | News | 3.64× | ||
| 06 | Printemps | Fashion & Accessoires | 3.21× | ||
| 07 | Luxury real estate | Business & Career | 3.18× | ||
| 08 | Permanent residency | Business & Career | 3.00× | ||
| 09 | Alpine skiing | Sports | 2.78× | ||
| 10 | Le Point | News | 2.77× | ||
| 11 | Volunteering | Politics & Society | 2.57× | ||
| 12 | Volotea | Travel & Leisure | 2.55× | ||
| 13 | EasyJet | Travel & Leisure | 2.00× | ||
| 14 | Kayak | Travel & Leisure | 1.96× | ||
| 15 | Kitchen | Home & Garden | 1.94× | ||
| 16 | Apartment | Business & Career | 1.92× | ||
| 17 | L'Équipe | Sports | 1.81× | ||
| 18 | Renovation | Home & Garden | 1.67× | ||
| 19 | Canada | Travel & Leisure | 1.60× | ||
| 20 | Ryanair | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.73× | |
| Luxury Orientation | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.87× | |
| Social Media Usage | JOY | 0.89× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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