A data profile of the people who buy, follow and care about Boating in India — modelled from more than twelve digital signal sources. Boating has an estimated audience of 3,308,139 people in India.
Boating has an estimated audience of 3,308,139 people in India. 20.2% are female, 79.8% are male, average age 35.8. Top brand affinities: Volunteering, Desserts, Drawing, Family, Spas.
Top brand affinities include Volunteering, Desserts, Drawing, with strongest over-indexing on Volunteering (3.63× the country average).
Demographically, the Boating audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
The typical Boating fan in India is more male, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Volunteering.
The key figures that characterise the Boating profile in India.
20.2% are female, 79.8% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 20.2% |
| Male | 79.8% |
| Average age | 35.8 |
| Estimated audience size | 3,308,139 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Boating audience comes from India.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minivans | Cars & Mobility | 4.00× | ||
| 02 | Volunteering | Politics & Society | 3.63× | ||
| 03 | Computer monitors | Technology & Electronics | 3.57× | ||
| 04 | Reptiles | Pets & Animals | 3.30× | ||
| 05 | Sunglasses | Fashion & Accessoires | 3.02× | ||
| 06 | Drawing | Home & Garden | 3.01× | ||
| 07 | Social media marketing | Business & Career | 2.91× | ||
| 08 | Cruises | Travel & Leisure | 2.90× | ||
| 09 | Desserts | Food & Beverages | 2.85× | ||
| 10 | Tattoos | Fashion & Accessoires | 2.85× | ||
| 11 | Comics | Literature | 2.56× | ||
| 12 | Spas | Beauty & Wellness | 2.44× | ||
| 13 | Toys | Games | 2.42× | ||
| 14 | Bars | Travel & Leisure | 2.40× | ||
| 15 | Dogs | Pets & Animals | 2.14× | ||
| 16 | Gambling | Games | 1.95× | ||
| 17 | Nature | Home & Garden | 1.79× | ||
| 18 | Family | Kids & Family | 1.78× | ||
| 19 | Automobiles | Cars & Mobility | 1.77× | ||
| 20 | Shoes | Fashion & Accessoires | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.08× | |
| Luxury Orientation | PREMIUM | 1.46× | |
| Sports Activity | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.50× | |
| Price Sensitivity | PREMIUM | 0.59× | |
| Social Media Usage | JOY | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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