A data profile of the people who buy, follow and care about Boating in Finland — modelled from more than twelve digital signal sources. Boating has an estimated audience of 1,012,643 people in Finland.
Boating has an estimated audience of 1,012,643 people in Finland. 46.0% are female, 54.0% are male, average age 48.9. Top brand affinities: Finnair, Biltema, Danske Bank, Nature, Apartment.
Top brand affinities include Finnair, Biltema, Danske Bank, with strongest over-indexing on Finnair (1.65× the country average).
Demographically, the Boating audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Boating fan in Finland is balanced, around 48.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Boating profile in Finland.
46.0% are female, 54.0% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 48.9 |
| Estimated audience size | 1,012,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 46% |
of the worldwide Boating audience comes from Finland.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.57× | ||
| 02 | Motorboat | Cars & Mobility | 2.35× | ||
| 03 | Scooters | Cars & Mobility | 2.32× | ||
| 04 | Luxury real estate | Business & Career | 2.32× | ||
| 05 | Lawn mower | Home & Garden | 2.04× | ||
| 06 | Danske Bank | Business & Career | 1.96× | ||
| 07 | Alpine skiing | Sports | 1.90× | ||
| 08 | Biltema | Business & Career | 1.87× | ||
| 09 | Drawing | Home & Garden | 1.81× | ||
| 10 | Dinner | Food & Beverages | 1.74× | ||
| 11 | Apartment | Business & Career | 1.72× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.69× | ||
| 13 | Cruises | Travel & Leisure | 1.68× | ||
| 14 | Finnair | Travel & Leisure | 1.65× | ||
| 15 | Desserts | Food & Beverages | 1.63× | ||
| 16 | Estonia | Travel & Leisure | 1.63× | ||
| 17 | Stockmann | Shopping | 1.62× | ||
| 18 | Intersport | Shopping | 1.61× | ||
| 19 | Pizza | Food & Beverages | 1.61× | ||
| 20 | Nature | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.29× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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