A data profile of the people who buy, follow and care about Drawing in Finland — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 548,556 people in Finland.
Drawing has an estimated audience of 548,556 people in Finland. 65.7% are female, 34.3% are male, average age 43.9. Top brand affinities: Painting, Viking Line, Fine art, Photography, Nordea.
Top brand affinities include Painting, Viking Line, Fine art, with strongest over-indexing on Painting (3.2× the country average).
Demographically, the Drawing audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Drawing fan in Finland is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Painting.
The key figures that characterise the Drawing profile in Finland.
65.7% are female, 34.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.9 |
| Estimated audience size | 548,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Drawing audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine art | Business & Career | 4.07× | ||
| 02 | Painting | Arts & Culture | 3.20× | ||
| 03 | Birds | Pets & Animals | 2.95× | ||
| 04 | Crafts | Home & Garden | 2.55× | ||
| 05 | Dance | Business & Career | 2.42× | ||
| 06 | Beaches | Travel & Leisure | 2.40× | ||
| 07 | Friendship | Kids & Family | 2.30× | ||
| 08 | Photography | Arts & Culture | 2.06× | ||
| 09 | Books | Literature | 1.98× | ||
| 10 | Furniture | Home & Garden | 1.80× | ||
| 11 | Viking Line | Music & Radio | 1.78× | ||
| 12 | Nature | Home & Garden | 1.69× | ||
| 13 | Politics and social issues | Politics & Society | 1.69× | ||
| 14 | Family | Kids & Family | 1.67× | ||
| 15 | Physical exercise | Sports | 1.61× | ||
| 16 | Design | Home & Garden | 1.57× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Beauty | Beauty & Wellness | 1.57× | ||
| 19 | Nordea | Business & Career | 1.53× | ||
| 20 | Online shopping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.01× | |
| Urban Lifestyle | OPEN | 1.36× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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